Announcements

If you're feeling lucky and looking for a chance to win a coveted Moots road bike, look no further than the Bicycle Colorado raffle launching May 1, 2019. We're now entering the prime riding season in Colorado, and Moots and Bicycle Colorado partnered up to bring you the chance to win big.
Irvine, CA (April 30, 2019) – Sena Technologies, Inc., the industry leader in Bluetooth® innovation for the motorsports, action sports, and outdoor activity markets has hired Terra PR to spearhead their North American bicycle public relations strategy, effective immediately.
BERKELEY, Calif. GU Energy Labs recently announced a donation of $15,000 to the National Interscholastic Cycling Association (NICA) through its GU Gives program.

To revolutionize in-person shopping for the world's fastest-growing brands and their customers, today we're launching a new retail hardware collection, including three devices: The Shopify Tap & Chip Reader, Dock, and Retail Stand.
The Bike Cooperative is excited to announce new leadership and partnerships with Retail Toolkit, The Mann Group, and People for Bikes to increase the value of membership for independent bike dealers across North America.
THE PARTNERSHIP WILL SERVE TO COLLECTIVELY GROW THE SPORTS OF CYCLING AND TRIATHLON IN THE U.S.
Restrap will exhibit their entire collection in celebration of their 10th birthday
As part of their ten-year anniversary celebrations, Restrap are exhibiting their complete range of bike packing and touring luggage at the Bespoked UK Handmade Bicycle Show in Bristol, 2-5 May 2019.
Annual award celebrates entrepreneurial excellence in the outdoors industry
LONDON, UK (April, 2019)– IRONMAN©, a Wanda Sports Holdings company, today announced a two year partnership with 120-year-old Italian bike saddles brand, Selle Italia, which is set to provide athletes with access to industry-leading expertise at IRONMAN® and IRONMAN® 70.3® events.
(Salt Lake City, UT – April 25, 2019) – Trust Performance, industry innovators in suspension design, announced today the formation of partnerships with six independent, outside sales rep groups.
Two-day workshop will take place June 10-12, 2019
Sparc Retail launches first retailer-based employee training platform for ERIK'S Bike, Board and Ski
Laguna Beach, CA -- Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK'S Bike, Board and Ski (
Agreement expands testing services to textiles, footwear, food contact items, and more
Organization hires three Directors and promotes long-time employees; promotes Kent McNeill to CEO and Tiffanie Beal to Finance Director

Colorado Springs, CO – The Tour of Colorado announces their event series of Pro/Am road and gravel cycling events & tours for 2019.
Grant supports programs designed to expose youth to the outdoors
April 16, 2019 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) is now distributing components from Pioneer Electronics (USA) Inc.’s Cycle Sports Division.
KNOXVILLE, TENN. (for immediate release) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards.