Industry News
COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.
GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.
SHERIDAN, Wyo. (BRAIN) —Foldaway Solutions is now bringing Oyama folding bikes to the U.S. for the first time. Oyama, based in China and Taiwan, is a 50 year old brand that has been making folding bikes for about 30 years. The U.S. product line will include seven models, priced from $369 to $1,299.
TAICHUNG, Taiwan (BRAIN) — The Finnish accessory brand Herrmans Oy Ab has opened a new office in Taichung city to manage its Taiwan warehouse and serve regional customers.
SUN VALLEY, Idaho (BRAIN) — Assos of Switzerland is now sponsoring mountain biker Rebecca Rusch as a brand ambassador and sponsored rider who will participate in product development.
WILTON, Conn. (BRAIN) – Dorel Sports has promoted Ana Paula Nogueira to senior business manager for Latin America. Nogueira has been with Caloi, a division of Dorel Sports, since 2006 in marketing roles of increasing responsibility, most recently as senior marketing manager, Latin America.
TAIPEI, Taiwan (BRAIN) — Lazer Sport has appointed Jo McAleer as sales director for Lazer Sport NV. She started March 15 and will represent Lazer at next week's Taipei Cycle Show, along with Sean van Waes, Lazer Sport NV's CEO.
ST. PAUL, Minn. (BRAIN) — Park Tool's 2017 team sponsorships include three World Tour teams, four Continental Pro teams, six women's pro road teams and a variety of other mountain bike, multisport, and cyclocross teams and athletes.
WESTPORT, Conn. (BRAIN) — Compass Diversified Holdings, which once owned Fox Factory and CamelBak, has sold off its last remaining shares of Fox.
OBERWANGEN, Switzerland (BRAIN) — A Swiss investor group has made a substantial investment in Stromer, completing the e-bike maker's separation from owner BMC.
SAN DIEGO, Calif. (BRAIN) — Elliptical bicycle maker Elliptigo is partnering with the mobile repair franchise Velofix to provide service.
LEE'S SUMMIT, Mo. (BRAIN) — The waterproof breathable fabric maker eVent has become a Bluesign system partner, meaning it has passed a Bluesign factory audit for worker safety, responsible use of resources, and environmental performance improvement.
FORT PIERCE, Fla. (BRAIN) — Friends of bicycle advocate and writer Alan Snel have started a fund raising campaign to help him with medical and living expenses following an incident last week when he was hit by a car while riding his bike.
SAN CARLOS, Calif. (BRAIN) — Beeline has changed its order fulfillment strategy with Amazon to offer free assembly and setup in eligible locations for bikes purchased for $500 or more at the e-commerce giant.
FAIRFAX, Calif. (BRAIN) — Nominations for induction to the Mountain Bike Hall of Fame are being accepted through April 15.
WASHINGTON (BRAIN) — The Rails-to-Trails Conservancy will hold its fifth annual Opening Day for Trails on Saturday, April 8, and expects as many as 20,000 people to participate in family-friendly events connected to the promotion on that day.
SPRINGFIELD, Mo. (BRAIN) — Küat Racks is working with the National Forest Foundation to fulfill its pledge to plant 40,000 trees this year.
SALT LAKE CITY, Utah (BRAIN) — It’s been called the epicenter of bike innovation. And as you walk the aisles of the North American Handmade Bicycle Show, it’s easy to see why. From radical to subtle, the artistry is wide-ranging.
SALT LAKE CITY, Utah (BRAIN) — Tracking down Don Walker for an interview was no easy task. As the show has grown, he’s got more to keep on top of.
MADISON, Wis. (BRAIN) — Phil Hendrickson, the father-in-law of Saris Cycling Goup founder Chris Fortune and father to Sara Fortune, has died at 97.
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