Industry News
WICHITA, KS (BRAIN)—GearUp, a bike storage company, has reached an agreement with Steady Corp. PTY of Perth, Australia, for the exclusive marketing rights to the new Steady Rack bicycle storage system for the U.S. marketplace.
PITTSBURGH, PA (BRAIN)—Dirt Rag magazine, with help from Clif Bar, is transitioning its two publications to a recycled, sustainable paper source.
DUARTE, CA (BRAIN)—Dahon has unveiled a new tagline that will permeate all of its communications. Dahon believes the new phrase, “Freedom Unfolds”, conveys their evolving creative direction, while further distinguishing the brand from its competitors.
OAKLAND, CA (BRAIN)—Vittoria Industries North America (VINA) will distribute 3T through Canada this month. The logistics will be generated from the VINA offices in Oklahoma City, Oklahoma, while dealers will be serviced from a warehouse in Kamloops, British Columbia, Canada.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has promoted Frank Zimmer to regional sales manager.

BLOOMINGTON, MN (BRAIN)—Dana Carson has joined QBP as its new brand manager for Ridley in North America.
QBP is the exclusive distributor for Ridley road and cyclocross bikes in the United States and Canada.
NEWBURY PARK, CA (BRAIN)—Giant Manufacturing has teamed with HTC Corp. to produce e-bikes.
VAN NUYS, CA (BRAIN)—Easton Bell Sports sales hit $211.9 million in its second quarter ending July 2, an increase of 4.5 percent compared to sales of $202.8 over the quarter last year.
PORTLAND, OR (BRAIN)—Planet X and On-One co-founder Brant Richards has rejoined the company to head up Titus.
Planet X, the direct to consumer bike supplier based in the UK, acquired Titus’ assets from its major lender last November after it foreclosed on the Arizona bicycle company.

LAGUNA HILLS, CA (BRAIN)—BRAIN is once again looking for product picks for its Interbike Show Daily issues.
SAN JUAN CAPISTRANO, CA (BRAIN)—A recent flurry in buyer registration has prompted Interbike show organizers to extend the deadline for free retail attendee registration.
LITTLETON, CO (BRAIN)—Giant Cycling World Denver was the setting for the official kick-off of Giant’s new Liv / giant brand for women over the weekend.
WASHINGTON, D.C. (BRAIN)—Suppliers brought in 17 percent fewer bikes, a shortfall of 1.5 million units, through June compared to the same period last year. The 30 percent drop in kid’s imports, off 1.4 million units, explains most of the overall shortfall.
HILDEBRAN, NC (BRAIN)—DeFeet International has teamed with Steve Jolly Co., who will represent the brand in Texas, Louisiana, Oklahoma and Arkansas.
Contact information for Steve Jolly and his group:
512-426-6159 cell
sjolly@austin.rr.com
BERKELEY, CA (BRAIN)—With its annual program of Leaders' Summits and Wilderness First Aid training courses soon to commence, the National Interscholastic Cycling Association has appointed Austin McInerny to the new position of educational programs director to oversee this rapidly growing area of the association’s wo
MADISON, WI (BRAIN)—Dave Cieslewicz might have lost his Madison mayoral re-election bid earlier this year, but Trek World attendees probably never sensed that—after all he was still being referred to as “Mayor Dave” by many including Trek president John Burke.
SAN JUAN CAPISTRANO, CA (BRAIN)—It was a banner year for the recent Outdoor Retailer Summer Market, as the show saw increases in every measurable category including exhibitor booth space, exhibiting brands, retailers and overall attendance. Most categories posted double-digit growth.
OLNEY, IL (BRAIN)—SKS USA has added Lee Kilpatrick to its sales team.
LAGUNA NIGUEL, CA (BRAIN)—DealerCamp’s final tallies showed that 648 retailers from 352 storefronts traveled to the Deer Valley Resort in Park City, Utah, to see and test 2012 products. That’s up compared to last year’s 220 retailers from 120 stores.