Industry News
CHICAGO, IL (BRAIN)—SRAM is officially onboard as Team RadioShack's component supplier and will provide complete drivetrain, brakes, as well as chains, cables and housing.
SAN FRANCISCO, CA (BRAIN)—Most people know about the Amgen Tour of California, but many probably have never heard of the Amgen California Coast Classic Bike Tour.
BOULDER, CO (BRAIN)—Chris Carmichael is visiting Southern California as part of a 20-city author tour and ride-along series in support of his new book "The Time-Crunched Cyclist."
October 1, 6:30 - 8 a.m. (ride and coffee stop)
Helen's Cycles
2501 Broadway Avenue
Santa Monica, CA 90404
MADISON, WI (BRAIN)—Saris Cycling Group has introduced a new dual distribution strategy that will offer Canadian independent bicycle dealers greater choice, flexibility and service options.
LAGUNA HILLS, CA (BRAIN)–And you thought ESPN just covered dunks, touchdowns and home runs. Not so fast my friends.
ESPN.com Page 2 columnist Mary Buckheit delved deep into the fixie culture for an outstanding story.
Click on link to read.
LANCASTER, PA (BRAIN)—Red Rose Imports will now distribute Tommasini Bicycles in the United States.
WOFFORD HEIGHTS, CA (BRAIN)—Not quite two weeks after its official Labor Day weekend opening, the Bionicon USA Headquarters and Demo Center in the Kern River Valley suffered a devastating fire.
BY NICOLE FORMOSA
MONTREAL, Quebec—Dorel Industries will leverage the recently acquired Iron Horse brand to gain market share in the sporting goods channel where the company hasn’t previously had a position, according to Martin Schwartz, chief executive officer of Dorel.
BETHEL, CT—Mark Peterman, who has been with GT Bicycles for more than 20 years, has been tapped to be its new general manager, and will work out of Cycling Sports Group’s headquarters in Bethel, Connecticut, starting Oct. 31.
PORTLAND, OR—Though U.S. sales of Brompton folding bikes have grown at a rate of 45 percent annually over the past five years, the UK brand believes there’s still a lot of room for growth.
VISTA, CA (BRAIN)—Zoot Sports director of marketing Elisette Carlston is leaving the company.
W. CONSHOHOCKEN, PA (BRAIN)—The adoption of quick-release devices on bicycles has led to a heightened potential for injuries due to front wheel separations. A new ASTM International standard defines the performance of primary and secondary wheel retention systems in order to prevent unintended wheel separation.
SAN DIEGO, CA (BRAIN)—Fallbrook Technologies Inc. (Fallbrook) has created a Bicycle Products Division devoted exclusively to Fallbrook’s largest and fastest-growing market segment.
SRAM's XX group attracted a lot of attention at Interbike in its own right but a close look in the jewel boxes showcasing the new mountain group revealed some special guests: a tarantula and a bearded lizard. SRAM’s David Zimberoff said the company rented the desert creatures from a local pet shop.
LAS VEGAS, NV (BRAIN)—Interbike officials were surprised—and relieved—by the turnout at this year’s show, which concluded on Friday.
COLUMBIA, MO (BRAIN)—Click on link for Parade story on some bike friendly cities in the United States.
CHAPEL HILL, NC (BRAIN)—Parents on the hunt for kids bikes this holiday season will have a fast and easy way to find the bike they want and have it shipped, fully assembled, to their doorstep.
LONDON, UK (BRIAN)—Factory Media and Dig BMX Magazine have added Scott Towne as U.S. advertising manager to the Dig staff. Towne will be responsible for U.S. ad sales for Dig BMX magazine and DIGBMX.com.
WASHINGTON, D.C. (BRAIN)—Two fundamentals of recreation have come together as nationwide bike rental network RentaBikeNow.com joins forces with Rails-to-Trails Conservancy (RTC), which drives the conversion of former railroad lines into recreational paths.
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