Industry News
COON VALLEY, WI (BRAIN)—Mt. Borah has just completed its latest upgrade to the company's stock cycling apparel website, www.mtborah.com (click on link).
Dealers now have a quick and easy way to place orders with Mt. Borah, 24 hours a day, seven days a week.
TARENTUM, PA (BRAIN)—It’s hard to find a more loyal Cannondale dealer than Pennsylvania native George Gatto.
Gatto Cycle Shop has been carrying Cannondale since the brand was in the motorcycle business.
CHICAGO, IL (BRAIN)—The SRAM Cycling Fund has awarded a $200,000 grant to be paid over two years to the European Cyclists’ Federation.
MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes has added Kenny Burt to the company’s U.S. Tech Rep team.
WTB is ramping up its tech rep team to strategically increase its brand awareness and sales across the country.
BLOOMINGTON, MN (BRAIN)—Quality Bicycle Products will now distribute Valencia Sport Group brands that include Sixsixone, Royal and Sunline.
Don't tell Jamie Ortiz you can't put in serious miles on an Electra. Ortiz pedaled her Electra Townie (shown here) 40 miles on Sunday from Ocean Beach south through downtown San Diego and across to Coronado Island.
MONTEREY, CA (BRAIN)—Top executives from across the industry spectrum will share their views on how the economic downturn is affecting our business in a panel at the Bicycle Leadership Conference next week.
CENTRAL ISLIP, NY (BRAIN)—A judge converted the Iron Horse Bicycle Company bankruptcy case from Chapter 7 liquidation to Chapter 11 reorganization on Tuesday.
BRAUNSCHWEIG, Germany (BRAIN)—Germany’s Isaac Cycles has closed its German sales office where it handled marketing, taking orders, catalogs and more, according to Rudy Reimer, sales manager for Ochsner.
Ochsner distributes Isaac frames in the United States.
MONTEREY, CA (BRAIN)—Is your company in compliance with CPSIA rules? If you are unsure, do your company a service and join a collective industry effort by attending the Bicycle Leadership Conference during Sea Otter next week.
LAGUNA NIGUEL, CA (BRAIN)—Pedro's Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events.
TEMPE, AZ (BRAIN)—Titus Cycles has signed an exclusive partnership agreement with Rymax Marketing Services, the largest National Manufacturer’s representative in the incentive industry.
The BRAIN Blog now has an RSS feed. So if you haven't already signed up, click on link.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike Outdoor Demo East, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, Rhode Island. The first two days of Outdoor Demo East, Thursday Oct. 8 and Friday Oct.
“We’ve worked too hard and too long on the Strida to develop and market the product and to just sit back and watch our sales dwindle just wasn’t going to continue. I hope other Taiwan manufacturers will view our action as an example for others to follow.”
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.
The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.
ARCATA, CA (BRAIN)—Following a successful fundraising campaign last August, Kinetic Koffee has designated World Bicycle Relief as the recipient of 10 percent of net coffee sales at the upcoming Sea Otter event in Monterey, California.
WASHINGTON, D.C (BRAIN)—Members of the bicycle industry joined a rally on Capitol Hill last week to help urge legislators to amend the Consumer Product Safety Information Act.
"We have a sense of humor. In fact, we've done our share of April Fools' releases in the past. Truth is, there is nothing funny about confusing people about product quality. The 2010 RockShox BoXXer successfully went into production in March, and is currently shipping to customers around the globe."
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