Industry News
BERKELEY, Calif. (BRAIN) – Industry marketing and PR veteran Suzette Ayotte has joined the National Interscholastic Cycling Association as development director.
Ayotte was Fizik North America's marketing chief for 13 years and has consulted with several other well-known brands in the cycling world.
COLUMBIA, S.C. (BRAIN) — By the end of the year Kent hopes to make 75,000 bikes in a new South Carolina factory. And by the end of 2016, 500,000 bikes should be rolling off Kent’s assembly line, according to Kent CEO Arnold Kamler.
MONTREAL (BRAIN) – Dorel Industries announced that it’s restructuring operations at its recreational/leisure segment. Dorel will close its assembly and testing facility in Bedford, Penn.
SIMI VALLEY, Calif. (BRAIN) — Currie Technologies is hosting the year’s first Technician Training program, sponsored by the Light Electric Vehicle Association.
MORGAN HILL, Calif. (BRAIN) — Ben Capron, who previously served as chief brand officer at Specialized Bicycle Components, is back at the Morgan Hill, Calif., company.
MONTREAL (BRAIN) — The taxpayers of Montreal are expected to be the biggest losers following the bankruptcy of Bixi, the nonprofit spun off from the city's transportation department to supply international bike share systems.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports says its e-commerce vendor servers were affected by malware and that someone may have obtained personal data from customers who made purchases from the Easton-Bell Sports website in December.
The company said about 6,000 customers were affected.
SALT LAKE CITY, Utah (BRAIN) — The best classroom for kids is the classroom that has no walls. With that pointed remark, Sally Jewell outlined her goal to raise $20 million and boost a national network of volunteers to introduce America's youth to the outdoors.
NEW YORK (BRAIN) — The NYC Bike Expo has announced a new location for its May 16-17 event. The consumer show is being held at the 69th Regiment Armory on Lexington Avenue at 26th Street in midtown Manhattan.
SANTA BARBARA, Calif. (BRAIN) — VP Components has adopted a Minimum Advertised Price policy, the company announced Wednesday.
SALT LAKE CITY, Utah (BRAIN) — David Bach is manning a booth at his first Outdoor Retailer Winter Market Expo Wednesday. It's the first day of a four-day show and Bach hopes he can convince retailers that riding a fat-tire bike on snow with a ski strapped to the front tire is a sure-fire sale.
PORTLAND, Ore. (BRAIN) — Mark Mollenkopf has joined Portland Design Works as the accessory maker’s national sales manager.
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn is looking for adventure-minded cyclists to serve as brand ambassadors and chronicle their journeys in the company’s “Blackburn Rangers” program for 2014.
OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask collapsible bottles for gels and liquids.
GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.
BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record.
ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.
BURNABY, British Columbia (BRAIN) — Dorel Industries' Sugoi Performance Apparel has acquired the mountain bike and lifestyle apparel brand Sombrio.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.
Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.
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