Product/Tech
FONTANIVA, Italy (BRAIN) — Elite's new gradient simulator for indoor riding features integrated steering to create a more immersive experience while using interactive software.
POWAY, Calif. (BRAIN) — Scicon Sports introduces the Aerowing Lamon sunglasses, which feature an innovative shape that it says increases protection and fit while reducing aerodynamic impact.
KENT, Wash. (BRAIN) — IZIP Bikes celebrates its 15th year by expanding its product line with the addition of three traditional pedal bikes: the Alki 1 and 2 and Zest.
WILTON, Conn. (BRAIN) — GT Bicycles blends BMX style with urban mobility to create a line of 29ers designed for cruising and commuting: the Street Performer and Power Performer.
WASHINGTON (BRAIN) — Academy Sports + Outdoors is recalling some Ozone 500 girls and boys Elevate 24-inch bikes because of a fall and injury hazard.
SPANISH FORK, Utah (BRAIN) — Airless tire manufacturer Tannus enters the gravel tire insert market with an emphasis on flat prevention, rim protection, shock absorption, and sidewall support.
SAN DIEGO (BRAIN) — 100% released the Aircraft 2 downhill/enduro helmet, featuring a carbon-fiber shell and injection-molded chin bar integration.
SEATTLE (BRAIN) — Vision is showcasing two new wheelsets for the EF Education-Nippo and Bahrain-Victorious teams at this year's Tour de France: the Metron 45 SL Disc and 60 SL Disc.
SALT LAKE CITY (BRAIN) — Gnarly Sports Nutrition has released Fuel2O, a high-calorie electrolyte fueling and muscle recovery drink mix for long endurance activities.
BERKELEY, Calif. (BRAIN) — GU Energy Labs has added a fifth flavor in its Liquid Energy Gel lineup: cola with a slightly spicy sweetness.
LE ROURET, France (BRAIN) — Sendhit's Nock Handguards are mountain-bike specific, giving riders many of the same benefits as those designed for motorcycles.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes will release wider and asymmetrical versions of its Crest, Arch, and Flow MK4 and S2 series aluminum rims and wheelsets in addition to new hubs.
BRANDON, Fla. (BRAIN) — Atomik Carbon now offers handbuilt aluminum wheelsets with Industry Nine hubs for gravel bikes.
WATERLOO, Wis. (BRAIN) — The District 4 is Trek's new belt-driven city commuter bike line, featuring internal gearing and self-powered lights.
SQUAMISH, British Columbia (BRAIN) — 7mesh has collaborated with Canadian artist Kate Zessel to create a new collection of jerseys and shorts with graphics inspired by British Columbia landscapes.
LYON, France (BRAIN) — Bollé riders will debut the Volt+ lens at this year's Tour de France, which begins on Saturday. The sunglass lens was created by Bollé using artificial intelligence.
EAST LANSING, Mich. (BRAIN) — KOM Cycling, a new brand with a growing list of products, is entering the on-bike storage category with two new products.
The KOM Tube Strap and KOM Saddle Tool Roll feature minimalist design to shave weight and ratchet-dial closures.
CANTON, Mass. (BRAIN) — Kryptonite’s newest lock is designed to be portable and lightweight to make it convenient for new e-bike owners to use and carry.