All articles by BRAIN Staff
KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
ESCONDIDO, CA (BRAIN) —XLAB has a new toptube storage bag for bikes with angled stems or with cables entering the toptube.
COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association is now accepting nominations for its America’s Best Bike Shops list for 2014. The program identifies and honors bicycle stores in North America.
HILLSBORO, OR (BRAIN) — Organizers of the PDX Bicycle Show, a consumer expo held at the Portland Expo Center, announced that they have canceled the show set for March 29-30.
WATERLOO, WI (BRAIN) — Trek Bicycle announced that it has acquired Electra Bicycle Company. In a press release issued Monday morning, Trek said the move “provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the brand.”
CHICAGO, IL (BRAIN) — SRAM is offering a free exchange service for its recalled hydraulic brakes at the U.S. Cyclocross Nationals event at Valmont Bike Park in Boulder, Colorado, this week.
BOULDER, CO (BRAIN) — CatEye is responding to consumer requests for a bike computer with larger numbers — for riders with aging eyes and for those getting bumped around riding offroad.
ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.
BAAL, Belgium (BRAIN) — Trek unveiled a new line of cyclocross bikes that feature the company's IsoSpeed decoupler, previously used on its Domane endurance road bikes. The decoupler isolates the seattube from the toptube to increase comfort.