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BRAIN Staff

All articles by BRAIN Staff

July 7, 2014

VISTA, Calif. (BRAIN) — Electra Bicycle Company is planning to move closer to the coast by fall. The Southern California-based company, which was acquired early this year by Trek, announced that it will move back to the beach where the brand was started more than 20 years ago.

Posted in North America
New offices are in downtown and about a third the size of its Vista facility.
July 7, 2014
North Boulder Park hosted thousands of spectators during the Coors Classic.

BOULDER, Colo. (BRAIN) — Be the first to donate $15,000 to the proposed U.S. Cycling Monument here and you could ride away with the bike that Bernard Hinault rode to victory in the 1985 Tour de France.

Posted in North America
July 7, 2014
Saris employees of 25 years or more on the stage.

MADISON, Wis. (BRAIN) — Saris is celebrating the 25th anniversary of ownership by Chris and Sara Fortune, who bought the then-15-year-old rack company Graber Products in 1989 and renamed it Saris.

Posted in North America
Original company dates back 40 years.
July 7, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has unveiled a new aero road helmet. The Star Pro features "Active-Aero" technology, allowing riders to regulate airflow, temperature and aero efficiency on the fly with a simple slider mechanism that opens or closes its vents, the company says.

Posted in Product/Tech
July 7, 2014
The Fuji Transonic.

PHILADELPHIA (BRAIN) — Fuji released its new aero road bike at a press event in England prior to the start of the Tour de France, where it is being raced in some stages by the NetApp-Endura team.

Posted in Product/Tech
July 4, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design on Friday announced its new Empire SLX road shoe, which will go on sale this fall for $350.

Posted in Product/Tech
$350 kicks weigh just 175 grams.
July 3, 2014
BOULDER, Colo. (BRAIN) — "Étape: 20 Great Stages from the Modern Tour de France," is a new book by Richard Moore that weaves first-person interviews with cycling's great riders to assemble a "dream team" of the best Tour de France stages in modern history.
Posted in New Products
July 3, 2014

TORONTO (BRAIN) — A very distant corporate relationship between Interbike, BRAIN and Gates CarbonDrive has been severed.

Posted in North America
July 3, 2014

SAN FRANCISCO (BRAIN) — The Industrial Designers Society of America has awarded an International Design Excellence Award (IDEA) to the Timbuk2 Mission Cycling Raider Pack, a commuter backpack developed by Timbuk2 in collaboration with San Francisco's Mission Cycling Club.

Posted in North America
July 3, 2014

BOULDER, Colo. (BRAIN) — When the Tour de France kicks off this weekend, the Trek Factory Racing Team will be promoting the U.S. bike advocacy group PeopleForBikes.

Posted in International

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