All articles by BRAIN Staff
VISTA, Calif. (BRAIN) — Electra Bicycle Company is planning to move closer to the coast by fall. The Southern California-based company, which was acquired early this year by Trek, announced that it will move back to the beach where the brand was started more than 20 years ago.
BOULDER, Colo. (BRAIN) — Be the first to donate $15,000 to the proposed U.S. Cycling Monument here and you could ride away with the bike that Bernard Hinault rode to victory in the 1985 Tour de France.
MADISON, Wis. (BRAIN) — Saris is celebrating the 25th anniversary of ownership by Chris and Sara Fortune, who bought the then-15-year-old rack company Graber Products in 1989 and renamed it Saris.
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has unveiled a new aero road helmet. The Star Pro features "Active-Aero" technology, allowing riders to regulate airflow, temperature and aero efficiency on the fly with a simple slider mechanism that opens or closes its vents, the company says.
PHILADELPHIA (BRAIN) — Fuji released its new aero road bike at a press event in England prior to the start of the Tour de France, where it is being raced in some stages by the NetApp-Endura team.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design on Friday announced its new Empire SLX road shoe, which will go on sale this fall for $350.
TORONTO (BRAIN) — A very distant corporate relationship between Interbike, BRAIN and Gates CarbonDrive has been severed.
SAN FRANCISCO (BRAIN) — The Industrial Designers Society of America has awarded an International Design Excellence Award (IDEA) to the Timbuk2 Mission Cycling Raider Pack, a commuter backpack developed by Timbuk2 in collaboration with San Francisco's Mission Cycling Club.
BOULDER, Colo. (BRAIN) — When the Tour de France kicks off this weekend, the Trek Factory Racing Team will be promoting the U.S. bike advocacy group PeopleForBikes.