All articles by BRAIN Staff
TORONTO, Canada (BRAIN) — Cervélo announced a new bike model on Tuesday, a time trial and triathlon bike that is more affordable than its top-of-the-line P5. The new P3 will retail for $5,400 built up with Shimano Dura-Ace 9000 parts.
OAKDALE, MN (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.
BOULDER, CO (BRAIN) — Bike geeks and computer geeks (and one and the same) will come together next month at a "Hackfest" here, where developers will be challenged to come up with bike-themed mobile or web applications in three hours or less.
BOULDER, CO (BRAIN) — Fizik is now offering its Versus line of saddles with braided-carbon rails, which the company says are more comfortable than other carbon rails, while being just as light.
CHICAGO, IL (BRAIN) — SRAM on Monday went public with its long-rumored 11-speed road groups and hydraulic disc and rim brake options for the road.
BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends Group, told attendees on a webinar yesterday.
TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.
BETHEL, CT (BRAIN) — Dorel is launching Cannondale Sports, its first company owned store, to sell and display bikes from Cannondale, GT, Schwinn and Mongoose as well as Cannondale and Sugoi apparel, and parts and accessories. It will also offer Guru fit.