BRAIN Staff

All articles by BRAIN Staff

March 13, 2018

HILDEBRAN, N.C. (BRAIN) — Sock maker DeFeet International is using blockchain technology in its packaging to allow consumers to authenticate their purchase and create a connection for warranty, repair and loyalty programs.

Posted in Product/Tech
March 13, 2018

ALBUQUERQUE, N.M. (BRAIN) — Lindarets' Thru Axle Wheel Mount was made to securely hold thru axle front wheels to a wall or other surface, for storage, display or transport. The company said it developed the product in part to hold wheels inside a Sprinter van while driving to bike rides and events. 

Posted in New Products
March 13, 2018

TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association said its helped defeat a Florida bill that would have replaced local control of bike share programs with a statewide policy. 

Posted in Industry News
March 12, 2018

COTATI, Calif. (BRAIN) — Yuba Bikes new Electric Boda Boda, available this week, features a Shimano STEPS motor with three pedal assist settings and is available with traditional or step-thru frame style.

Posted in New Products
March 12, 2018
Interbike also released the event's new logo.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Northstar California Resort have released details of the new consumer bike festival that will precede the Interbike trade show in the Reno-Tahoe area this September.

Posted in Industry News
Events will include bike demos, enduro races, e-bike race and kids’ activities.
March 12, 2018

BURLINGTON, Vt. (BRAIN) — A New York City-based investment group, Flour Fund, has purchased the assets of the wool clothing brand Ibex. The fund outbid an offer from a Vermont group that included Liz Robert, the owner of Terry Precision Bicycles.

Posted in Industry News
Terry Precision Bicycles owner Liz Robert and partners were outbid for the assets of the Vermont-based wool clothing brand.
March 9, 2018

LIVINGSTON, U.K. (BRAIN) — Scottish clothing brand Endura has launched a new collection of aero clothing and helmets developed with Drag2Zero, a company founded by noted aerodynamicist Simon Smart.

Posted in New Products
March 9, 2018

BOULDER, Colo. (BRAIN) — The Better Bike Share Partnership has awarded more than $410,000 in grants to help increase access to bike share in communities of color, and to fund research related to bike share and equity.

Posted in Industry News
March 9, 2018

BOULDER, Colo. (BRAIN) — Earlier this winter at Boulder's Sports Garage store, Ergon USA held the first of a series of demo events for its new women's saddle line. 

Posted in New Products
March 9, 2018
Princeton Sports' Columbia location.

BALTIMORE (BRAIN) — Princeton Sports, a third-generation ski and bike retailer that dates to 1936, is closing one of its two locations after selling the real estate.

Posted in Retail News

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