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BRAIN Staff

All articles by BRAIN Staff

April 22, 2015
Brand synergy?
HELSINKI, Finland (BRAIN) — Amer Sports has completed the acquisition of Louisville Slugger, which it first announced about a month ago.
Posted in International
April 22, 2015

LOS ANGELES (BRAIN) — FirstBike balance bikes, designed in Germany, feature a durable, weatherproof frame, Schwalbe tires, safety grips, a steering limiter and a rear drum brake.

Posted in New Products
April 22, 2015

CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest.

Posted in North America
April 22, 2015

SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition.

Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female athletes.

Posted in North America
April 21, 2015
PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to "pause" the store credit program with Strava that it launched earlier this month.
Posted in Retail News
April 21, 2015

BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum mountain bike rims separately for those who want to build wheels with their own hubs. It's the first time the brand has offered rims outside of its wheel product line.

Posted in New Products
April 21, 2015

MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.

Posted in North America
April 21, 2015
Quick release lever being replaced. CPSC photo.

WATERLOO, Wis. (BRAIN) – Trek is working with the U.S. Consumer Product Safety Commission to recall bikes spec'd with quick releases that have a lever that opens greater than 180 degrees and can be caught in a front disc brake if left in the open position.

Posted in Recalls
More than 900,000 bikes affected in North America, says CPSC
April 21, 2015

WILTON, Conn. (BRAIN) – Dorel Sports is reorganizing its apparel division. The company is opening a new facility later this year that it's calling the Apparel Center of Excellence in Vancouver, British Columbia.

Posted in International
Updated: Back-office functions relocated to Connecticut from British Columbia. Bike apparel sales to be handled by Dorel's outside rep force in the U.S. Independent reps continue to sell Sugoi running apparel.

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