All articles by BRAIN Staff
CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.
CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental's motorcycle division, where he was global head of sales, marketing, product management, and R&D since 2011.
BOISE, Idaho (BRAIN) — K-Edge has signed FE Sports for its Australian distribution.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will distribute Five Ten off-road cycling shoes starting in March.
QBP will ship a full range of men's, women's and kids' Five Ten shoes, featuring the Redlands, Calif.-based brand's proprietary, high-friction Stealth rubber compound.
CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.
COLORADO SPRINGS, Colo. (BRAIN) — CTS is opening its first training center outside the U.S. with a new operation in Mexico City. The company, founded by Chris Carmichael, said it plans additional centers in Central and South America. CTS has four location in the U.S.
OLATHE, Kan. (BRAIN) — Surging fourth-quarter fitness sales — led by activity tracking products — helped Garmin Ltd. offset losses in its automotive/mobile and outdoor divisions to close 2014 with a 6 percent year-over-year gain in quarterly revenue.
VICENZA, Italy (BRAIN) — Selle Royal is introducing two new saddles this season that are padded with Slow Fit Foam, a memory foam with slow recovery properties that molds to the rider's body.
MIAMI (BRAIN) – Two Wheel Picker bike shop in Miami has moved into a larger location with better visibility. The new location is 20 percent larger than the old one.
LOUISVILLE, Ky. (BRAIN) — The North American Handmade Bicycle Show announced this week that Shimano has signed on as a sponsor for next month's show.
This year, Shimano is working with several bike builders to showcase the potential of their new e-bike electric assist system, Shimano Steps.