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BRAIN Staff

All articles by BRAIN Staff

June 5, 2014

WATERLOO, Wis. (BRAIN) — Trek Bicycle is claiming to have solved the debate over the merits of 29-inch and 27.5-inch wheels. The company is using both wheel sizes on its new Marlin and Skye models, with the smaller size on bikes with frames smaller than 17.5-inches and the larger wheel size on larger frames.

Posted in Product/Tech
June 5, 2014

GREENVILLE, S.C.  (BRAIN) — This Saturday, Michelin North America will set up a bike tire pressure check station along a popular bike path near its headquarters here.

Posted in North America
June 5, 2014

ROCKY RIVER, Ohio (BRAIN) — Students in Northeast Ohio rode 41,179 miles in last month's Century Cycles Bike To School Challenge, which is sponsored by a local bike retailer and Raleigh Bicycles.

Posted in Retail News
June 5, 2014

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say they are expecting more exhibitors to participate in this year's Demo Day, which will be held for the first time at the expo grounds in Friedrichshafen, rather than at its traditional location a few miles away in Argenbühl, Germany.

Posted in International
June 5, 2014
Photo: Jamie Kripke:

BOULDER, Colo. (BRAIN) — The PeopleForBikes Ride on Chicago reached the Windy City on Monday and exceeded its fundraising goal of $100,000.

Posted in North America
June 5, 2014

GIVISIEZ, Switzerland (BRAIN) — Scott Sports says thieves stole bikes worth more than 1 million Swiss francs ($1.1 million) from a warehouse at the company's headquarters over the weekend.

Posted in International
June 4, 2014

REDDITCH, United Kingdom (BRAIN) — The U.K. retail chain Halfords has purchased Boardman Bikes, the company started by British cycling champion Chris Boardman.

Posted in International
Retail chain has sold a special series of Boardman models for years.
June 4, 2014

SHENZHEN, China (BRAIN) —  WTB has hired industry veteran Kevin Yen to join WTB China's sales staff, focusing on the Eastern China sales territory. Yen will assist WTB's Eastern China sales manager, Jason Zhang.

Posted in International
June 4, 2014

SALT LAKE CITY (BRAIN) — Probar is renaming its protein bar as part of a company-wide "brand refresh," the company said. The bar formerly known as the Probar Core is being renamed the Probar Base.

Posted in North America
Nutrition brand also offers new flavors for protein bar.
June 4, 2014

BOULDER, Colo. (BRAIN) — IBDs saw growth in merchandise dollars, units and average retail-selling price in April compared with the same month last year.

Posted in Studies/Reports

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