All articles by BRAIN Staff
MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with larger outside knobs. It is intended primarily for rear tire use.
BREMBATE, Italy (BRAIN) — Component brand 3T is branching out with a new handlebar-mounted device that mirrors smartphone apps.
SAN DIEGO (BRAIN) — Goggle and casual sunglass brand 100% has expanded into performance sunglasses with the introduction of the Speedcraft and more compact Speedcraft SL.
OXNARD, Calif. (BRAIN) — Nalini's new summer Black Label road cycling clothing collection has features and materials identical to what the brand provides its sponsored pro racing teams.
NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.
BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.
AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.
BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.
The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.
LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.