BRAIN Staff

All articles by BRAIN Staff

September 19, 2017

 LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show.  

Posted in North America
With an eye on growth in North America, Focus USA returns to Interbike
September 19, 2017
Altum is Parlee’s stock bike line.

LAS VEGAS (BRAIN) — Parlee started out as a custom framebuilder, then added Asian-sourced stock sizes. But when the company added complete bike builds to its offerings, it hit a hot spot for dealers.

Posted in North America
September 19, 2017

BOULDER CITY, Nev. (BRAIN) — Riders have their own opinions of e-mountain bikes, but Interbike is giving them a chance to gauge the wisdom of the crowd.

Posted in North America
September 19, 2017

LAS VEGAS (BRAIN) — The International Mountain Bicycling Association is launching a new program at Interbike called the Dig In Campaign. It's a grant program that puts money raised through national efforts into the coffers of local IMBA chapters who have actionable trail projects.

Posted in North America
New program will direct money straight to local IMBA chapters.
September 18, 2017

LAS VEGAS (BRAIN) — Van Dessel has added a new limited edition model to its Whiskey Tango Foxtrot line.

Posted in New Products
September 18, 2017
The Shootout on E-Mountain on Monday.

A calendar of events for Tuesday and Wednesday at the OutDoor Demo and Interbike Expo.

Posted in North America
September 18, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Qarv Imports is now distributing the Spanish mountain bike brand Mondraker.

Qarv will offer Mondraker's downhill, enduro, trail, cross-country, and e-mountain bikes to select brick-and-mortar shops starting in November.

Posted in International
September 18, 2017

LAS VEGAS, Nev. (BRAIN) — The Bicycle Product Suppliers Association has released its first-ever Annual Report, an eight-page print piece to be distributed to all Interbike exhibitors and at the BPSA booth at the show (#L8).

Posted in North America
September 18, 2017

BOULDER CITY, Nevada (BRAIN) — Visitors to Interbike's OutDoor Demo, which opens Monday, will be able to rely on on-course hydration from Infinit Nutrition, which has been named the official nutrition partner of the event.

Posted in North America
September 15, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Michael Cushionbury as its communications manager.

Posted in North America

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