BRAIN Staff

All articles by BRAIN Staff

February 27, 2017

COON VALLEY, Wisc. (BRAIN) — Borah Teamwear has hired 30-year industry veteran and former pro racer Greg Demgen as the company's Southwest representative.

Demgen, a founding member of the 7-Eleven Cycling Team, has worked for Pearl Izumi, Bolle, Rudy Project, Defeet, Squadra and 2XU.

Posted in North America
February 27, 2017

CHICAGO (BRAIN) — SRAM's new MTB Roam 50 wheels now have a stiffer, wider carbon rim for everyday trail use. 

Posted in New Products
February 27, 2017

LEXINGTON, S.C. (BRAIN) — Hawley has added two new reps to its sales team. Jeff Stephens will cover Arizona, New Mexico and Las Vegas, while Adam Wilk will cover Texas.

Posted in North America
February 24, 2017

OLATHE, Kan. (BRAIN) — Garmin Ltd. this week reported a 10 percent jump in fourth-quarter revenue fueled in part by strong sales of wearable devices like its Fenix adventure watches and Vivofit activity trackers.

Posted in North America
February 24, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced that Arc’teryx and Patagonia have become Peak Partners, a three-year contribution above both companies’ membership dues to Camber Outdoors, and will advance programs to support and accelerate women’s leadership and participation in the outdoors.

Posted in Industry News
February 23, 2017

The Netherlands and Switzerland (BRAIN) — The World Federation for the Sporting Goods Industry and Bike Europe are planning a conference for June 7-8 in Porto, Portugal, that will focus on consumer centricity and increasing speed to market for the bike and e-bike industries.

Posted in International
February 23, 2017

IRVINE, Calif. (BRAIN) — The company’s support includes a combination of product allocation and financial backing, which will be used to enable neutral support at league races and provide NICA the resources to expand interscholastic cycling across the country.

Posted in Industry News
February 23, 2017

ASHEVILLE, N.C. (BRAIN) — The Mann Group’s Dan Mann, a longtime retail trainer and consultant in the outdoor and bike industries, has unveiled a new book, ORBiT, The Art and Science of Influence.

Posted in Retail News
February 22, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has announced that Mark Crews will resign as general manager to pursue other opportunities. Marshall Randall, TerraTrike's dealer sales manager, will take over the duties of general manager while also continuing to work with the sales team.

Posted in North America
February 22, 2017
Wolf Tooth's new 64 BCD universal chainring.

SAVAGE, Minn. (BRAIN) — Wolf Tooth Components has announced a bunch of new products, including new cogs, chainrings and chainguides. The company showed the new products at the Frostbike event last weekend.

Posted in New Products

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