All articles by BRAIN Staff
DELAND, FL (BRAIN) — MucOff's C3 Ceramic Dry chain lube contains UV tracer dye that glows in the dark when lit with an included black light flashlight. The feature allows users to see if they have fully coated their chain with the lube.
DURANGO, CO (BRAIN) — Communications agency Verde PR & Consulting, which represents many companies in the cycling and outdoors industry, is launching a new events planning and management division called Verde Events.
PITTSFIELD, MA (BRAIN) — Berkshire Bike and Board has opened a second store in Pittsfield, Massachusetts. Like the original Berkshire Bike and Board located 20 miles away in Great Barrington, the 3,000-square-foot store was designed as a Giant Partner Store.
BOULDER, CO (BRAIN) — The Outdoor Industry Women’s Coalition will launch its second annual Spring Auction on Thursday.
CARLSBAD, CA (BRAIN) — Michael D. Angel, chief financial officer of eyewear company Spy Inc., is resigning to move back to the Bay Area after two years with the San Diego County-based company.
BOULDER, CO (BRAIN) — Co-authors Dr. Allen Lim and chef Biju Thomas have teamed up again to offer a follow-up to their Feed Zone Cookbook. Their new book, Feed Zone Portables, offers 75 recipes for portable food for cyclists and other endurance athletes tired of bars and gels.
FAIRFAX, CA (BRAIN) — Osmo Nutrition announced its sponsorship of the Cannondale Pro Cycling team two stages into this year's Amgen Tour of California, which ended Sunday.
MORGAN HILL, CA (BRAIN) — Specialized is offering a limited edition replica frameset to celebrate pro Mark Cavendish's 100th race win.
The $3,750 frame set is expected to be in stores as early as next week, the company said.
TORONTO, Ontario (BRAIN) — KindHuman, a new bike and accessories brand, is taking an unusual approach to the market, offering discounts to community service employees and supporting racing programs for underprivileged youth.
MORGAN HILL, CA (BRAIN) — Representing a significant investment in aerodynamic testing, Specialized this week unveiled its own on-site bicycle-specific wind tunnel, enabling the company to apply aero principles across its full product line.