All articles by BRAIN Staff
KAILUA-KONA, HI (BRAIN) — Recon Instruments, which is introducing a "heads-up display" cycling sunglasses, is sponsoring next weekend's GoPro Ironman World Championships in Hawaii, the company announced Wednesday.
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IRVINE, CA (BRAIN) — Shimano has added new shoes and pedals options to its Click'R product line, which is aimed at beginner cyclists and commuters.
COLORADO SPRINGS, CO (BRAIN) — Advanced Sports International's Karen Bliss is the newest industry representative on USA Cycling's road committee.
MOAB, UT (BRAIN) — The bike industry in this famous riding area is scrambling to adapt to the federal government shutdown, which has closed the nearby national parks and other federal facilities during high season for mountain bike tourism.
AUSTIN, TX (BRAIN) — Tern is offering share bikes for the second annual South by Southwest Eco conference, held in Austin this week. For several years, Tern has offered bike shares at Austin's larger SXSW music and technology gatherings held in March.
EMERYVILLE, CA (BRAIN) — Clif Bar is bringing holiday inspired flavors back again this winter with a lineup of limited edition seasonal varieties including new Pecan Pie; and past favorites, Iced Gingerbread and Spiced Pumpkin Pie bars.
MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.
MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor's mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn.
ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group.