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BRAIN Staff

All articles by BRAIN Staff

January 21, 2014

OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask collapsible bottles for gels and liquids.

Posted in North America
January 21, 2014

BRAINTREE, Mass. (BRAIN) — Massachusetts retail chain Landry’s Bicycles is expanding its business to five stores with a new location opening in Braintree this spring.

Posted in Retail News
January 21, 2014

GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.

Posted in International
January 21, 2014

BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.

Posted in North America
January 21, 2014

BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record. 

Posted in North America
January 21, 2014

ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.

Posted in International
January 21, 2014

BURNABY, British Columbia (BRAIN) — Dorel Industries' Sugoi Performance Apparel has acquired the mountain bike and lifestyle apparel brand Sombrio.

Posted in North America
January 20, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.

Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.

Posted in International
January 20, 2014

CAMPBELL, Calif. (BRAIN) — Kinesiology tape brand Rocktape has released Rock Sauce, topical lotion for isolated muscle pain and joint soreness.

Posted in New Products
January 20, 2014
Steve Marcus

NEWTON, Mass. (BRAIN) — Steve Marcus, a longtime New England sales rep for several brands and a former retailer and framebuilder, died Thursday, Jan. 16, at age 60.

Marcus had been suffering from cancer for several years, friends said. He died at home surrounded by his family.

Posted in North America

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