Industry News

PLEASANT VALLEY, MO (BRAIN) — Chamois Butt’r has signed with Uncommon Communications for media and PR representation, the companies announced this week.
 

BOULDER, CO (BRAIN) — The cycling industry marketing services company founded by Jasen Thorpe two years ago has a new name, a new website and a new employee.

St. LAURENT, Québec (BRAIN) —Vittoria Industries North America and Outdoor Gear Canada have each agreed to distribute Vittoria and Geax tires and Selle Italia saddles in Canada, the companies announced Tuesday.

Tagged Distributor news
Overflow bike parking on Bay Middle School’s front fence.

ROCKY RIVER, OH (BRAIN) — More than 4,000 students at five schools in Cleveland’s suburbs rode to school during a three-week Bike to School Challenge that concluded Friday.

ANTWERP, Belgium (BRAIN) — Madison UK is the new distributor of Lazer helmets and eyewear in the U.K. and Ireland, Lazer announced Tuesday.

Tagged Distributor news
Juliana Furtado

SANTA CRUZ, CA (BRAIN) — Women’s mountain brand Juliana Bicycles launched Tuesday, expanding the Juliana label from Santa Cruz Bicycles’ flagship women’s-specific bike—named after former racer Juliana Furtado—to a separate nine-model line.

AUSTIN, TX (BRAIN) — Nike will stop manufacturing Livestrong-branded products following the 2013 holiday season, ending a nine-year relationship that has pumped more than $100 million into the nonprofit founded by Lance Armstrong.

Tagged Racing & Sponsorship

FERNDALE, WA (BRAIN) — Tire supplier Schwalbe North America has expanded its distribution center in the Pacific Northwest, adding 36,500 square feet of warehouse space.

BOULDER, CO (BRAIN) — The Outdoor Industry Association says a U.S. House budget proposal would have devastating impacts on the nation’s public lands and the economic benefits they generate.

CHATTANOOGA, TN (BRAIN) — This weekend's USA Cycling professional road and time trial championships are being held, for the first time in the event's 28-year history, in Chattanooga, Tennessee, after many years in Greenville, South Carolina.

Tagged Racing & Sponsorship

NEWBURY PARK, CA (BRAIN) — Not long after Specialized unveiled its new wind tunnel, employees at Giant challenged the fellow Californian brand to a duel.

MONTREAL, Quebec (BRAIN) — Dorel CEO and president Martin Schwartz told shareholders at the company's annual meeting Thursday morning that despite the slow start to the year—which he attributed to bad weather that persisted through April—he remains confident that the recreational and leisure segment will

Tagged Earnings/Financial Reports

WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists’ Women Bike program recently awarded $7,500 in grants to organizations in four cities in an effort to engage more women of all ages and from all backgrounds in cycling. 

Tagged Advocacy/Non-profits / Awards

MILAN, Italy (BRAIN) — Italian eyewear company Luxottica Group reported this month that first-quarter sales for its wholesale division — in which Southern California-based Oakley is a key brand — jumped 7.5 percent compared with a year earlier to 781 million euros ($1 billion), helping propel overall comp

Tagged Earnings/Financial Reports

BOULDER, CO (BRAIN) — Three new brands — Chamois Butt’r, Wilderness Trail Bikes and LegLube — have added SmartEtailing’s Buy Local Now referral feature to their websites.

VISTA, CA (BRAIN) — Dorothy Nichols has joined women’s bike apparel brand Shebeest as its national sales manager, heading up sales in the IBD and specialty sporting goods channels. Nichols, who will be based out of Denver, Colorado, will begin the new role June 3.

BIG BEAR LAKE, CA (BRAIN) – When Snow Summit Resort opens for the summer season this Saturday, Southern California mountain bikers are in for a treat.

CARLSBAD, CA (BRAIN) — Spy Inc. reported overall first-quarter sales of $9 million, up 11 percent from $8.1 million a year earlier, and narrowed its net loss as the eyewear supplier’s Happy Lens Collection got off to strong launch.

Tagged Earnings/Financial Reports

LONDON, England (BRAIN) — Future plc, publisher of Cyclingnews.com, BikeRadar.com and a handful of cycling print publications including Cycling Plus, saw a decline in group revenue of 1 percent in its first financial half, even as digital revenue was up 33 percent year-on-year and now represents 25 percent

Tagged Media/Publishing / Earnings/Financial Reports

BOULDER, CO (BRAIN) — New Belgium Brewing is paying homage to National Bike Month in May with special labels on its Fat Tire and Ranger IPA bottles.

Tagged Advocacy/Non-profits

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