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North America

“They last much longer than chains, and are quiet and clean. In a perfect world, everyone would probably use them because they require less maintenance.”

LAGUNA NIGUEL, CA (BRAIN)—DealerCamp 2011 will feature all six Advanced Sports International (ASI) brands, and they are bringing a full complement of activities to next year’s “camp,” which is produced by Lifeboat Events.

PHILADELPHIA, PA (BRAIN)—Fuji Bicycles will now sponsor the new professional cycling team Geox-TMC in 2011 as part of a multi-year agreement between the team, supported by Italian shoe manufacturer Geox and TMC Transformers (a leading brand in electric cast resin transformers) and the U.S.-based bicycle manufacturer

CHATTANOOGA, TN (BRAIN)—After more than a decade of producing proprietary lugs, fork crowns, BB shells and drop-outs, Kirk Pacenti has decided to sell to pursue other opportunities in the bicycle industry.

The Cycle Loft of Burlington, MA hosts the movie "Life Cycles" on November 4 at The Kendall Square Cinema at 7:30 p.m. to benefit NEMBA.

WOODINVILLE, WA (BRAIN)—LeMond Fitness has signed a partnership with Saddleback Ltd, to distribute the new range of LeMond Fitness products in the UK to the cycle sport industry.

Tagged Distributor news

OGDEN, UT, (BRAIN)—Enve Composites is a new distribution partner in Canada with On The Edge based in Quebec City.

Tagged Distributor news

MANCHESTER, NH (BRAIN)—The Bike Cooperative continues to grow its dealer base, welcoming a number of new members to the co-op as part of its fall recruitment initiative.

TAIPEI, Taiwan (BRAIN)—Giant’s Taiwan factory saw nearly 30 percent growth in September as production levels rebounded from 2009.

Tagged Earnings/Financial Reports

SAN RAFAEL, CA (BRAIN)—The North Face has awarded a $2,500 grant to Trips for Kids Marin to help children and families explore the outdoors.

Tagged Advocacy/Non-profits

PENTICON, British Columbia (BRAIN)—The inaugural Granfondo Axel Merckx Okanagan will bring together more than 2,500 cyclists of all ages (19 +) and abilities in a ride that will take them on a heart-thumping 150 kilometer journey through the picturesque southern Okanagan region on Sunday, July 10.

Tagged Events

MISSOULA, MT (BRAIN)—Adventure Cycling Association reported a record year for fiscal year 2010 (ending Sept.

EMERYVILLE, CA (BRAIN)—Clif Bar & Company has unveiled its new 115,000 square foot energy-efficient headquarters, located in Emeryville, California.

Emmaus, PA (BRAIN)—Rodale, Inc. said on Wednesday that it would fold Mountain Bike magazine’s content into Bicycling Magazine, ending the off-road magazine’s 25-year run as its own publication.

Tagged Media/Publishing

IRVINE, CA (BRAIN)—Shimano and Pearl Izumi will align their outside rep organizations into a combined initiative to increase the level of service they provide to their dealers.

BOULDER, CO (BRAIN)—The Competitor Group (CGI) has hired veteran ProTour mechanic Nick Legan as VeloNews' technical editor for the magazine and Web site.

Tagged Media/Publishing

BOULDER, CO (BRAIN)—Leisure Trends Group, the leader in retail sales tracking, consumer research and CRM solutions for the bicycle industry, has added JJ Rudman to its staff as a retail analyst.

Tagged People

Bicycling magazine's BikeTown USA, sponsored by MetLife, traveled to eight different cities and gave away more than 240 Jamis commuter bikes during its 2010 event program.

MORGAN HILL, CA (BRAIN)—As part of its continuing effort to invest in the future of cycling through advocacy initiatives, Specialized Bicycle Components built on its partnership with IMBA and IMBA-affiliated clubs this year, helping support their 6th annual Take a Kid Mountain Biking Day.

Tagged Advocacy/Non-profits

GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Shane Hensley to lead its event and field support.

“I am looking forward to training our retail and OEM partners, and helping DT Swiss in our next phase of growth,” Hensley said.

Tagged People


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