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HAYWARD, CA (BRAIN)—Brian Evitt, the driver of the Ford F-350 pickup that struck and killed cyclist Paul Clark, was sentenced on Tuesday to 100 hours of community service and fined roughly $100. The Alameda County District Attorney accepted the conditions as a plea bargain for a misdemeanor manslaughter charge.

Seattle Bike Supply has helped come to the rescue of Seattle's infamous SeaFair pirates by donating a Torker "Black Solomon" bike. But these pirates still need some financial help to put on their Northwest shows. Click on link to donate and sing, "Yo Ho, Yo Ho, a pirate's life for me."

BLOOMINGTON, MN (BRAIN)—QBP’s marketing department has unveiled Cycling Buzz, a Web site devoted to gathering social media and news related to the Tour.

Tagged Web/Internet / Distributor news

CARLSBAD, CA (BRAIN)—Campagnolo North America launched the brand’s first employee and industry purchase programs this week.

“We have gotten tons of requests for this. Literally, our phone rings every day,” said Tom Kattus, general manager for Campagnolo North America.

RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas product manager Erik Braucht hunkers over a small laptop; his eyes fixed on the numbers and what they might reveal.

BOULDER, CO (BRAIN)—Back by popular demand, the CatEye custom jersey themed computer contest is now live.

Guess each stage winner and average speed of the race for a chance to win a yellow, green, white, or polka dot Strada wireless computer.

Winners will be notified at the end of the tour.

GRENCHEN, Switzerland (BRAIN)—BMC opened the doors this week to its CHF 40 million ($37.5 million) fully automated factory at its headquarters in Grenchen, an industrial center in Switzerland’s Jura Valley.

CALGARY, Alberta (BRAIN)—Chariot Carriers has selected Hill & Knowlton as its North American public relations agency of record.

Not only is Jet Blue showing the Tour de France on its seat back TVs, it's also not charging passengers who bring their bikes with them for this entire month (they usually charge $50), in honor of the biggest cycling race in the world. Most airlines charge $200 - $300 to check in a bike.

NEWBURY PARK, CA (BRAIN)—Michelle Weiser, a Giant Bicycle employee since 2001, has passed away.

Tagged People


VICENZA, Italy—As the euro tumbles against the U.S. dollar, importers of European brands are closely watching exchange rates. While some companies minimize exchange rate fluctuations in their pricing, others are adjusting price sheets accordingly.


IT’S CALLED STP—SHORTHAND for the 202-mile Seattle to Portland Bicycle Classic. It’s an annual two-day ride-fest, held each July, and it puts 10,000 cyclists on a string of back roads that links these two Pacific Northwest cities.


Bicycles are the answer to dependence on fossil fuels, growing carbon emissions, urban congestion, obesity and a variety of health issues—a perfect storm sure to sweep new bike buyers into shops. So where were the customers last year?

Tagged Earnings/Financial Reports

HAVERHILL, MA (BRAIN)—Back in April, Pedro's pledged to donate $20,000 to a new initiative of the International Mountain Bicycling Association. Coming up with that amount on-the-spot would require deep pockets but instead Pedro's declared that it would deliver on its promise over the next two years.

Tagged Advocacy/Non-profits

SCOTTS VALLEY, CA (BRAIN)—To celebrate the 97th edition of the Tour de France, Easton Cycling has partnered with to give riders everywhere a chance to win a pair of the exact same carbon fiber wheels that will be used by the Easton-sponsored Team BMC Racing for each of the 21 days of the 2,200-mile r

MISSOULA, MT (BRAIN)—Adventure Cycling welcomes nominations for its 6th annual Bicycle Travel Awards.

Tagged Awards

Industry veteran Rick Vosper will now be a regular contributor to the BRAIN Blog. Click on link to check out Rick's BRAIN Blog debut.

LEXINGTON, MA (BRAIN)—Rob Vandermark, founder and president of Seven Cycles, has teamed up with three partners to open Ride Studio Café in Lexington, Massachusetts.

MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has pledged $4,000 to the Marin County Bicycle Coalition following the arrest of a man accused of running down four cyclists in San Francisco June 2.

Tagged Advocacy/Non-profits

DENVER, CO (BRAIN)—, the Internet's premier provider of online mapping and training tools for cyclists, and Versus, the exclusive television home of the Tour de France in the U.S., have partnered for the second consecutive year to present the 2010 Le Tour Challenge benefiting the American Diabetes Assoc

Tagged Events


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