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North America

WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Jay Romasco in the newly created role of vice president of sales. He will be directing both domestic and international sales efforts at Tifosi.

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LES DEUX ALPES, France (BRAIN)—GT unveiled a new strategy aimed at revitalizing the once influential brand to nearly 50 international journalists last week in Les Deux Alpes, a quaint ski resort town in the heart of the French Alps.

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DEER VALLEY, UT (BRAIN)—Tracy Player, a category manager for Cambria Bicycle Outfitter, and Vern Ward, owner of Bob’s Bicycles in Boise, Idaho, gave DealerCamp’s inaugural event an enthusiastic A+.

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When talking to Performance Bicycle chief executive officer Jim Thompson about new retail stores it has opened over the last year, the word “demystify” comes up often.


NEWTON, MA ( BRAIN ) —BMC USA has hired Gary Thornton. He will serve dealers on the east coast from the Washington D.C. beltway north to the Canadian border.

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NEWBURY PARK, CA (BRAIN)—Roger Gauvin is heading up customer and new product development at Tag Industries, a product design and manufacturing firm that supplies OEM product to many of the top brands in the industry.

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The September issue might be all filled up, but there's an open slate for the mighty swinging October issue when it comes to product review.

All Mr. October needs is product info (anything non complete or frame), high res image, suggested retail price and company contact info.

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DEER VALLEY, UT (BRAIN)—A mid-afternoon thunderstorm Thursday drenched exhibitors as they unhooked trailers, set up tents and assembled bikes in preparation for this morning’s kick off of DealerCamp.

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VISTA, CA (BRAIN)—Travis Vance has joined Electra Bicycle Company as its director of IT. Vance brings to Electra more than 15 years of relevant experience in the IT/operations industry.

WHISTLER, British Columbia (BRAIN)—T2R Distributors, trading as Commencal-Canada, is a new company set up specifically to distribute Commencal Bikes in Canada.

Tagged Distributor news

BERKELEY, CA (BRAIN)—Matt Fritzinger, the founder of the Northern California High School Cycling League, commences his new position as executive director of the National Interscholastic Cycling Association on August 1.

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SARASOTA, FL (BRAIN)—Fulcrum Wheels srl is establishing a North American branch and has hired Ty Daugherty to head it as general manager. Daugherty will manage OE and aftermarket sales of the Fulcrum brand in the U.S. and Canada going forward.

DEER VALLEY, UT (BRAIN)—If DealerCamp, which kicks off tonight with a 6 p.m. reception, is half-way successful, Chance Regina, Blue Competition Cycles’ sales and marketing manager, promises to be back next year.

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WASHINGTON D.C. (BRAIN)—The United States Senate has passed the U.S. Manufacturing Enhancement Act of 2010, better known as the miscellaneous tariff bill, or MTB (H.R. 4380).

Enter to Win Spank Industries “Pimp my Bike” Event at Kokanee Crankworx 2010.

Spank Industries welcomes all spectators attending this year’s Kokanee Crankworx at Whistler Mountain, BC, Canada, to submit an application to win the complete Tweet Tweet upgrade kit shown here.

OLNEY, IL (BRAIN)—Magura Direct and Uvex have partnered with Orange Sport Supply, Inc. to distribute the Uvex bicycle helmet and eyewear lines to the Canadian Market.

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PROVIDENCE, R.I. (BRAIN)—The Providence Cyclo-cross Festival Presented by Interbike will return to historic Roger Williams Park on Oct. 8-10, 2010.

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SEATTLE, WA (BRAIN)—Raleigh played up its long and storied brand heritage at its inaugural dealer event yesterday. More than 60 dealers attended the company’s product launch and symposium at the Suncadia resort in the Cascades, east of its Seattle headquarters.

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It was an event 36 years in the making, so it was no surprise that Specialized Bicycle Components popped a few bottles of bubbly Monday to celebrate Alberto Contador’s win at the 2010 Tour de France—the first ever in the company’s history.


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