BETHEL, CT (BRAIN)—Cannondale Bicycles will be the official bike sponsor of the 2010 Bahati Foundation Pro Cycling Team.
SALT LAKE CITY, Utah (BRAIN)—Specialized has opened a state of the art service center in its new Western U.S. distribution center in Salt Lake City.
Chain Reaction Bicycles, a Gainesville, Florida Giant retailer, brightened a local family's holiday last week with a gift of six new bikes.
COLORADO SPRINGS, CO (BRAIN)—USA Cycling graduated 49 students on Dec. 13 from the 2009 Bill Woodul Mechanics Clinic held at the Olympic Training Center in Colorado Springs.
Talk show goddess Ellen Degeneres sent 400 audience members and viewers home with Specialized Sirrus bicycles last week as part of her popular 12 Days of Giveaways segment.
Everyone received gift certificates redeemable at their local Specialized dealer for a brand spankin' new bike courtesy of the Big S.
BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission has extended by three months a stay of enforcement on third-party testing for children’s bicycles but plans to lift the stay for bicycle helmets as scheduled in February.
HELSINKI, Finland (BRAIN)—Mavic is no longer being shopped around.
Amer Sports, Mavic’s Finnish parent company, issued a press release on Thursday saying it had decided against divesting the cycling brand.
LAGUNA HILLS, CA (BRAIN)—Currie Technologies new director of sales Jack Gresmer has been a busy man for the last month—hitting America’s open roads to engage retailers on the company's e-bikes.
PARSIPPANY, NJ (BRAIN)—Kent International beat out other bike and toy suppliers to take Wal-Mart’s Supplier of Quarter Three award. Though Kent president Arnold Kamler quipped, it was mostly because the company always had product to ship.
BOULDER, CO (BRAIN)—Veltec Sports has added Steven Jonsson as its Northern California and Northern Nevada sales representative.
Jonsson and his partner Mike Ralph constitute Buyer’s Market Sales, an agency with a reputation for consistency and support of retailers.
HONOLULU, HI (BRAIN)—Pedal Power founder and national transportation expert and advocate Justin Fanslau says all he wants for Christmas this year is your support as he rides around the Big Island of Hawaii.
PARK CITY, UT (BRAIN)—For more than 130 years Castelli has been producing award-winning cycling apparel and accessories straight from Italy. Now, they can stick one more accolade in their cycling cap: the RealCyclist.com 2009 Vendor of the Year.
TELGATE-BERGAMO, Italy (BRAIN)—Bike manufacturer Bianchi was affected by a serious fire yesterday at its Italian bicycle outside warehouse based in Telgate-Bergamo, Italy.
The warehouse is in another location and the Bianchi factory in Treviglio was not affected.
BRAIN's Twitter account has broken the 1,000 follower mark. Thanks to all those who are following us on Twitter. And for those that aren't, click on link to check out our Twitter page.
SAN JUAN CAPISTRANO, CA (BRAIN)—Show organizers are researching the possibility of co-locating the Health and Fitness Business Expo (HFB) at the Sands Convention Center during Interbike.
FRIEDRICHSHAFEN, Germany (BRAIN)—At next year's Eurobike, pedelecs and e-bikes will have a bigger presence than ever before.
BLOOMINGTON, MN (BRAIN)—QBP is piloting a new initiative focused on supplying bike dealers with freeride components, accessories and apparel for skilled mountain biking.
COLORADO SPRINGS, CO (BRAIN)—Carmichael Training Systems has hired Nick Ramey as director of sales and marketing.
VANCOUVER, WA (BRAIN)—Fitness company Nautilus has entered into definitive agreements for the sale of certain assets of its commercial business to Fit Dragon International.
Crankbrothers is having a Christmas sidewalk sale and ride this Saturday from 10 a.m. - 2 p.m. Crankbrothers clothing, a limited number of demo wheelsets and a limited number of demo pedals will be marked 40-75 percent off.