BERKELEY, CA (BRAIN)—Clif Bar is launching a new “How Do You Play?” promotion created solely for sports retailers.
SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).
TEMPE, AZ (BRAIN)—To cheer on the AG2R-La Mondiale team in the Tour de France, and support our BH Bikes' consumers, BH USA is giving away BH team kits and raffling off a frame.
Steve Lopez, a sardonic wit who pens a regular column for the Los Angeles Times, thinks Chicago is an ideal role model for the Southland's politicos, particularly when it comes to cycling.
GREENVILLE, SC (BRAIN)—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear.
George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer brand.
CARLSTADT, NJ (BRAIN)—Action Bicycle USA is now distributing rack maker Küat Innovations.
"The way it folds flat and fits anywhere is impressive, also the weight is a big plus," said Wayne Neufeld, purchasing director for Action Bicycle USA.
BOULDER, CO (BRAIN)—Electric bike maker Optibike has doubled its Boulder, Colorado-based workforce in 2008 and is now increasing its manufacturing space by taking over a former Beech Aircraft building in Boulder to accommodate a 230 percent increase in production.
Good news, OC mountain bikers, Whiting Ranch reopens its gates this Saturday for the first time since last October when the Santiago wildfire ripped through the famed park.
Steve Blick and the guys and gals at Oakley couldn't be happier about this news.
HORSHAM, England (BRAIN))—California accessories supplier Lezyne has signed British distributor Upgrade Bikes as its exclusive distributor in the United Kingdom.
FRIEDRICHSHAFEN, Germany (BRAIN)—Following last year‘s premiere which turned out well despite atrocious weather, the second Eurobike Demo Day will be taking place in a different location, Argenbühl/Allgäu, Germany.
GRENCHEN, Switzerland (BRAIN)—Swiss bicycle producer BMC has named its head of marketing and communications, Markus Zehnder, as its managing director after an abrupt split with his predecessor, Peter Kreuder.
"I've seen it all, from when I was a 17-year-old watching ABC Sports and watching him (LeMond) win the Tour by eight seconds. If you asked me to sum it up, I'd say it's a tragedy, bro. It's an American tragedy."
BRAIN wishes you and yours a Happy Fourth of July!
Regular news will resume on Monday, July 7th.
VAIL, CO (BRAIN)—The Vail Valley Foundation has pulled the plug on the inaugural Colorado Stage International Cycle Classic road bike race scheduled for August 22-24, 2008.
GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.
EMMAUS, PA (BRAIN)—Rodale has appointed Jasen Thorpe to the position of editor-in-chief and brand director of Mountain Bike magazine, effective immediately.
We're happy to report that Blue Bicycles' marketing manager Ryan Barnett is back at home after spending nearly two months in the hospital and in therapy at the Shepherd Spinal Center in Atlanta, Georgia.
HOLBROOK, NY (BRAIN)—Iron Horse Bicycle Company is discontinuing sales of its middle and lower priced bicycles through independent bicycle dealers and will sell its high-end bikes exclusively through Randall Scott Cycle Company in Boulder, Colorado.
LAS VEGAS, NV (BRAIN)—An informal golf outing for 20 players will be held the morning after Interbike, Saturday, September 27 at the Paiute Sun Mountain course north of Las Vegas.
BETHEL, CT (BRAIN)—During the recent Bikes Belong board meeting, Cannondale Sports Group (CSG) president and chief executive officer Jeff Frehner pledged an additional $200,000 to support Bikes Belong and its mission to get more people riding bicycles more often.