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North America

MILL VALLEY, CA (BRAIN)—Alienation BMX is offering some special deals to its retailers.

Place an order over $200 anytime before Friday, May 14, 2010 and you will earn credit on your next order.

Here are the details:

EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.

Tagged People

MONTEREY, CA (BRAIN)—Trek’s John Burke and Specialized’s Mike Sinyard shared the podium at the Bicycle Leadership Conference yesterday morning and rallied the industry behind them to raise a whopping $573,000 for the IMBA Public Lands Initiative.

Tagged Events

Hydrapak's Matt Patterson finds some downtime to stretch out and read the Sea Otter Event & Gear Guide (produced by BRAIN). Click on link to see more photos from Sea Otter in the PDF newsletter.

SPEEDWAY, IN (BRAIN)—With demand for handmade bicycles thought to be picking up, and the 2011 NAHBS venue set for Austin, Texas, the search will soon commence for venues for the period 2012-15.

MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Tagged Consumer Expos and Rides / Sea Otter Classic

SARATOGA SPRINGS, NY (BRAIN)—Stan Mavis has been named president of the newly formed Serotta Sport, which will act as the exclusive North American distributor for Serotta custom bicycles. Mavis was co-founder of Pearl Izumi and later president of Sugoi Performance Apparel.

Tagged People

MONTEREY, CA (BRAIN)—Bicycle Retailer and Industry News handed out its BRAINy awards with an emphasis on individual achievement and industry service at the Bicycle Leadership Conference yesterday.

Tagged Events

MONTEREY, CA (BRAIN)—Mike Sinyard, founder and president of Specialized Bicycles, prompted a round of resounding applause when he reminded attendees at the Bicycle Leadership Conference that the industry—whether manufacturing products, supporting racing or selling products at retail—requires passion if it’s to succe

Tagged Events

BETHEL, CT (BRAIN)—Dorel Industries is spending $5 million on a new national marketing campaign to pump new life into the Schwinn brand and attract dealers in the specialty channel.

TAIPEI, Taiwan (BRAIN)—March sales revenue for Taiwan’s two leading manufacturers soared in the double digits, while Ideal’s revenue fell for the second straight month, according to first quarter sales numbers released this week on the Taiwan Stock Exchange.

Tagged Earnings/Financial Reports

DENVER, CO (BRAIN)—Gates Corp., maker of the clean, quiet and sturdy Carbon Drive System, has launched CarbonDriveU—a series of entertaining Web videos that explains the benefits of Carbon Drive and how to install and
maintain it.

Kona is once again holding its Ride Photo Contest at First place takes home a whopping $500 Kona store credit. Click on above link to find out more.

MONTEREY, CA (BRAIN)—Over the course of the next three days, some 8,500 athletes will compete in mountain and road disciplines; 325 bike companies will show their wares in the exhibitor area; and 4,700 spectators will see all the action unfold here at the Laguna Seca Raceway.

Tagged Events

“For most Chicagoans, riding a bicycle is primarily recreational. But in the developing world, a bicycle is a powerful and simple form of mobility that can mean the difference between getting to school, getting essential medical care and making a living… or not.

CHAPEL HILL, NC (BRAIN)—Performance Bicycle, and the SpokesWomen Syndicate, an organization dedicated to getting more women into the sport of cycling, have announced that the Performance Bicycle Racing team is set to make its
debut for the 2010 season.

ONTARIO, Canada (BRAIN)—Trek Bicycle, and the Trek Store of Toronto, have teamed up to form the Trek Canada Mountain Bike Race Team.

EMMAUS, PA (BRAIN)—Bicycling Magazine has released "America's Top 50 Bike Friendly Cities."

There are many important things a city can do to gain Bicycling's consideration for this list: segregated bike lanes, municipal bike racks and bike boulevards, to name a few.

Tagged Media/Publishing

Win $300 of Lezyne products and a ride with with Geoff Kabush and Andreas Hestler at this year's Sea Otter.

Click on link to find out more.

AMES, IA (BRAIN)—Cycle Force Group is now carrying Pedalite lighting products that include 360 Degree Visibility Pedal Lights, Baglite and Anklelite.

Pedalite International is a UK based company that designs, manufactures and distributes environmentally friendly safety products worldwide.

Tagged Distributor news


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