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“For most Chicagoans, riding a bicycle is primarily recreational. But in the developing world, a bicycle is a powerful and simple form of mobility that can mean the difference between getting to school, getting essential medical care and making a living… or not.

CHAPEL HILL, NC (BRAIN)—Performance Bicycle, and the SpokesWomen Syndicate, an organization dedicated to getting more women into the sport of cycling, have announced that the Performance Bicycle Racing team is set to make its
debut for the 2010 season.

ONTARIO, Canada (BRAIN)—Trek Bicycle, and the Trek Store of Toronto, have teamed up to form the Trek Canada Mountain Bike Race Team.

EMMAUS, PA (BRAIN)—Bicycling Magazine has released "America's Top 50 Bike Friendly Cities."

There are many important things a city can do to gain Bicycling's consideration for this list: segregated bike lanes, municipal bike racks and bike boulevards, to name a few.

Tagged Media/Publishing

Win $300 of Lezyne products and a ride with with Geoff Kabush and Andreas Hestler at this year's Sea Otter.

Click on link to find out more.

AMES, IA (BRAIN)—Cycle Force Group is now carrying Pedalite lighting products that include 360 Degree Visibility Pedal Lights, Baglite and Anklelite.

Pedalite International is a UK based company that designs, manufactures and distributes environmentally friendly safety products worldwide.

Tagged Distributor news

LOS ANGELES, CA (BRAIN)—Amaury Sport Organisation (ASO) and AEG, owners respectively of the Tour de France and the Amgen Tour of California cycling races, have expanded their media partnership to provide unprecedented coverage of the Amgen Tour of California in 2010.

HIGHLAND, CA (BRAIN)—Bahati Foundation Pro Cycling Team member Jorge Alvarado was struck and killed last Thursday evening in San Bernardino County by a teenager who was racing his car, according to local sheriff's officials.

Tagged People

MADONE, Italy (BRAIN)—Vittoria S.p.A. continues to shape its international expansion as it has appointed Ralph Prins to area sales manager of Benelux.

Tagged People

"Congrats to Phil Mickelson on his 3rd Masters victory. His wife and mom both battling breast cancer. They inspire us. Livestrong."

—Lance Armstrong (via Twitter)

VISTA, CA (BRAIN)—Masi Bicycles has appointed Monterey Industries as its exclusive distributor of Masi Bicycles and Brev. M parts in the UK and Ireland.

Tagged Distributor news

NEWBURY PARK, CA (BRAIN)—Giant Bicycle has introduced a new national retail education program focused on helping retailers market and sell to women.

WATERTOWN, MA (BRAIN)—Seven Cycles sales grew 10 percent over the first quarter compared with last year. The growth exceeded Seven's projections and in order to respond, the company is hiring across the board to keep up.

Tagged Earnings/Financial Reports

MADISON, WI (BRAIN)—Saris Cycling Group president Chris Fortune departs tomorrow on a one-week trip to Europe to tour urban bicycle centers and bring best practices back to his hometown of Madison.

Tagged Advocacy/Non-profits

SCOTTS VALLEY, CA (BRAIN)—Giro Bike has named Dain Zaffke as its new brand manager. He starts on April 14.

Tagged People

COSTA MESA, CA (BRAIN)—The NBDA Board approved a three-year partnership for Growth Cycle to create a dealer-focused staff training program for U.S. bicycle retailers.

GOODYEAR, AZ (BRAIN)—Industry veteran Bill Fields is recovering from viral encephalitis.

According to his wife Jennifer Fawcett, Fields will be in the hospital about another week and then go through acute rehabilitation.

Tagged People

If you follow Twitter than you don't have to read any further because you already know that the most famous social networker the bicycle industry has ever known, one Tim "Masiguy" Jackson, is a proud papa once again.

SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has hired Andy Phelps to be its new Re-Cyclerly Bike Shop manager.

Phelps joins TFK with years of experience in retail bike shops ready to oversee the renovation of the Re-Cyclery Bike Shop located at TFK's national headquarters in San Rafael, CA.

Tagged Advocacy/Non-profits

STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger has retained Backbone Media to manage its public relations. Backbone will support Honey Stinger's media communications, product placement, branded content and social media strategy.

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