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"Wassup, world? My name is Max Armstrong and I just arrived. My Mommy is healthy and so am I!"

—Lance Armstrong last week on Twitter, on the birth of his baby boy, Max. Congrats, Lance!!!

BETHEL, CT (BRAIN)—Dorel has hired Lila Campbell as its new chief human resources officer – global for the Recreational/Leisure Segment.

Tagged People

BOULDER, CO (BRAIN)—California State Parks has proposed to open a singletrack trail for mountain biking in Marin County, on the shoulders of Mt. Tamalpais. The agency plans to allow bicycle use on the 4-mile Bill’s Trail segment, and is soliciting public comments on the project.

Tagged Advocacy/Non-profits

COLORADO SPRINGS, CO (BRAIN)—USA Cycling has appointed Andrea Smith as director of media and communications for USA Cycling, the Colorado-based non-profit organization responsible for governing all disciplines of competitive cycling in the United States.

Tagged People

SALT LAKE CITY, UT (BRAIN)—First Endurance has added five new international distributors in Costa Rica, Colombia, Germany, Malaysia, New Zealand and Portugal. Most distributors will carry the entire line of First Endurance products.

The distributors include:

Tagged Distributor news

SAUSALITO, CA (BRAIN)—Swobo has a new water bottle program called the "Message in a Bottle Project" that it hopes will raise awareness not only about mountains of water bottle waste, but the impact bottled water has on water sources.

"I'm out watering the pump track right now."

MINNEAPOLIS, MN (BRAIN)—Successful retail models come in many different forms in the competitive Minneapolis-St. Paul market as evidenced by the five shops visited on the last day of BRAIN’s Twin Cities Dealer Tour yesterday.

Tagged Events

"Portland is just street in Minneapolis"

—Minneapolis Mayor R.T. Rybak when comparing Portland to Minneapolis as a bike friendly city.

Rybak, a champion for cycling, happened to stop in Freewheel Bike Shop while the BRAIN dealer tour was passing through.

WASHINGTON, D.C. (BRAIN)—The Alliance for Biking & Walking is awarding seven grants totaling more than $125,000 to grassroots biking and walking advocacy organizations.

Tagged Advocacy/Non-profits

MINNEAPOLIS, MN (BRAIN)—The Kelly Benefit Strategies Pro Cycling team is auctioning off a "hot lap" in the team car to benefit World Bicycle Relief.

Tagged Advocacy/Non-profits

BLOOMINGTON, MN (BRAIN)—When QBP began its tenure as exclusive U.S. distributor for Ridley Bikes on June 1, it unveiled a suite of offerings, including a full line of road, women’s, track, time trial and all new cyclocross bikes for 2010.

Tagged Distributor news

MINNEAPOLIS, MN (BRAIN)—Price points are moving to the middle according to retailers BRAIN visited on its Twin Cities Dealer Tour yesterday.

Tagged Events

"Maybe getting rid of the neon colors and the Speedos."

WINTER PARK, CO (BRAIN)—Athletes are now able to register for this year’s Crankworx Colorado, taking place at Winter Park Resort July 30 – August 2.

Tagged Events

MINNEAPOLIS, MN (BRAIN)—A few good weekends can make or break the season for retailers in Minneapolis-St. Paul. And thanks to some sunny weekends this spring, retailers visited on BRAIN’s Twin Cities Dealer Tour yesterday reported a strong start to their selling season.

Tagged Events

BRAIN's Robert Roman and Megan Tompkins and Pedro's Jason Elhardt pose in front of Minnesota's first Dairy Queen on the first day of the magazine's Twin Cities Dealer Tour.

BETHEL, CT (BRAIN)—The Recreational/Leisure segment of Dorel Industries has named Cossette New York as its agency of record. The move consolidates all agency activities under one umbrella to better complement its international scale and support a global strategy to dramatically grow the business.

A cyclist shows why the Twin Cities recently ranked as the second fittest of the nation’s most populous metropolitan areas (so says the American College of Sports Medicine) as he disembarks the city’s light rail ready to pedal to his next destination.

MINNEAPOLIS, MN (BRAIN)—Bicycle Retailer and Industry News will demonstrate the environmental benefits of cycling by traveling by bike to visit retailers in Minneapolis-St. Paul over the next three days.

Tagged Events

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