Industry News

COLORADO SPRINGS, CO (BRAIN) — Advanced Sports International's Karen Bliss is the newest industry representative on USA Cycling's road committee.

Shutdown, so far, is good news for bike rentals
The Outerbike demo event was held outside Moab this weekend.

MOAB, UT (BRAIN) — The bike industry in this famous riding area is scrambling to adapt to the federal government shutdown, which has closed the nearby national parks and other federal facilities during high season for mountain bike tourism. 

AUSTIN, TX (BRAIN) — Tern is offering share bikes for the second annual South by Southwest Eco conference, held in Austin this week. For several years, Tern has offered bike shares at Austin's larger SXSW music and technology gatherings held in March.

GAINESVILLE, GA (BRAIN) — It’s unlikely that a draconian piece of legislation severely limiting the rights of cyclists and imposing an across the board registration fee on all bicycles in Georgia will be signed into law.

MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.

Tagged Consumer Expos and Rides

MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor's mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn.

ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group.

Spanish brand opens new headquarters and warehouse, purchases U.S. subsidiary.

MALLABIA, Spain (BRAIN) — Orbea has opened a new North American headquarters in Little Rock, Ark., and has added an Eastern bicycle warehouse in Raleigh, N.C. to accommodate the Spanish bike brand’s increased production for the U.S. market.

SEYMOUR, CT (BRAIN) — Thule and online video channel Epic TV have launched a video competition called, “Go Epic with Thule."

MORGAN HILL, CA (BRAIN) — Kali Protectives co-founder Mike Wilson is exiting his role as marketing director to pursue new business opportunities, and national sales manager Kevin Wren has left the helmet and protective gear brand.

IRVINE, CA (BRAIN) — Felt Bicycles has added SmartEtailing’s Buy Local Now and Supplier Sync features to its U.S. website.

The features allows Felt to send interested consumers directly to participating dealers.

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has appointed Drew Engelmann as its new Western USA regional sales manager.

NORTH ATTLEBOROUGH, MA (BRAIN) — Todson Inc. has updated its minimum advertised pricing policy for Topeak products for the 2014 season. The new policy pins the minimum advertised price at MSRP. The previous policy allowed retailers to discount Topeak products by 20 percent off MSRP at any time.

PROVIDENCE, RI (BRAIN) — A show focusing on Northeast-based framebuilders is set for Friday and kicks off a weekend of bike events in Providence, Rhode Island, that includes the New England Bike-Walk Summit, the Providence Cyclocross Festival and the first Gran Fondo New England. 

Tagged Racing & Sponsorship / Consumer Expos and Rides

SAN DIEGO, CA (BRAIN) — When CamelBak began a search to hire a female engineer, it took three years to find the right person. But that’s the level of commitment that’s needed to bring more gender diversity to the outdoor industry, said Sally McCoy, president and CEO of CamelBak.

Tagged Advocacy/Non-profits

WASHINGTON, D.C. (BRAIN) — According to organizers, the second annual National Bike Challenge, which encourages Americans to ride for transportation, recreation and fitness, saw a 50 percent increase in miles ridden in its second year. 

Tagged Advocacy/Non-profits

FORT COLLINS, CO (BRAIN) — Big Shot Bikes, which has offered customizable fixies online and via IBDs, is expanding with a cruiser line.

MANCHESTER, NH (BRAIN) — Vittoria Industries North America has joined The Bike Cooperative's roster of supplier partners. Bike Co-op members will earn rebates from the purchase of VINA products, including Vittoria, 3T, Geax and Selle Italia

HUNTINGTON BEACH, CA (BRAIN) — HDX Hydration Mix has added Mike Telega to its sales force.

PORTLAND, OR (BRAIN) — Kris “Kirby” Bedsaul is the new general manager for Chris King Precision Components and Cielo Bicycles, effective Oct. 7, the company announced.

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