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North America

MONTREAL, Quebec (BRAIN)—ExpoCycle 2009’s BTAC Retailer Power Program is back, and is bigger and better than before.

Tagged Tradeshows and conferences

FRIEDRICHSHAFEN, Germany (BRAIN)—The No. 2 brand in Germany is about to enter the U.S. market for the first time through a new relationship with Sinclair Imports.

BERKELEY, CA (BRAIN)—GU Energy Labs and Carmichael Training Systems have announced a 20-city author tour and ride-along series in support of Chris Carmichael's new book "The Time-Crunched Cyclist."

Tagged Events

MUNICH, Germany (BRAIN)—Bike Expo 2010 will be held from July 22 to July 25. The dates were confirmed in several meetings with industry representatives.

Tagged Tradeshows and conferences

"It's not a handicap. It forces me to ride stronger."

—Levi Leipheimer, on joining Lance Armstrong and Team RadioShack for the next two years. He is often asked why he would continue on with a team where Armstrong will be the leader for the Tour rather than trying to pursue his own ambitions.

FRIEDRICHSHAFEN, Germany (BRAIN)—Comments about the massive size of the Eurobike trade show echoed throughout Messe Friedrichshafen’s 14 exhibition halls as the indoor show kicked off on Wednesday morning.

Tagged Tradeshows and conferences

HELSINKI, Finland (BRAIN)—Mavic’s parent company said on Tuesday that it would consider divesting the cycling brand from its portfolio in order to focus on categories where it had the best long-term opportunities.

LAGUNA HILLS, CA (BRAIN)—For cycling fans that subscribe to DirecTV just to tune into the Tour de France, Tour of California and other big races, September 1 wasn't a good day.

MONTEREY, CA (BRAIN)—Sidi has turned to an old friend, Al Budris, to head up its direct sales subsidiary in the U.S. market. Budris will serve as general manager of a new dealer-direct sales entity for Sidi cycling shoes.

Chris King’s Chris DiStefano (left) and Jeff Menand are making the most of their time while in Europe for the Eurobike trade show. Arriving several days before the show started on Monday, the two set out on custom Cielo 29ers—dubbed “Hans and Franz”—and visited a handful of dealers in the region by bike.

ARGENBUHL, Germany (BRAIN)—More than 100 companies rolled out their best under a bright blue sky as hundreds of retailers and their staff flocked to this rural town’s elementary school to test bikes.

Tagged Tradeshows and conferences

ALBUQUERQUE, NM (BRAIN)—Newly formed Q Cycle LLC will be the exclusive distributor of Exustar products in the U.S.

Industry veteran Bill Imielski is the experience behind Q Cycle, which has already been shipping Exustar product from its 6,000 square foot Albuquerque, New Mexico facility since mid-July.

SAN FRANCISCO, CA (BRAIN)—Support grassroots advocacy by submitting your best biking and walking photos to the Alliance for Biking & Walking’s People Powered Movement Photo Contest and enter to win an all-expense-paid 10-day bike tour of Tuscany courtesy of VBT Bicycling and Walking Vacations.

TUCSON, AZ (BRAIN)—Genuine Innovations has hired John Snelgrove as its new global sales manager.

Tagged People

SAN DIEGO, CA (BRAIN)—Triathlete Magazine's Kona Demo Days is sold out. Vendors will include Cannondale, Cervelo, Fuji, Kestrel, Orbea and Scott among others.

Tagged Events

FRIEDRICHSHAFEN, Germany (BRAIN)—About 100 brands will allow dealers to test their new products today in Ratzenried, at the foothills of the Alps in the Allgäu region, marking the start of the five-day Eurobike trade show.

Tagged Tradeshows and conferences



KETCHUM, ID—What a difference a year can make.

At the 2008 Tour de France Scott was the bicycle sponsor for the ProTour cycling team Saunier Duval. This year Scott was the bicycle sponsor of Columbia-HTC.


PHILADELPHIA, PA—Suppliers had stocked up for what they hoped would be a strong selling season only to have retailers and consumers ask when would the rain stop and summer start.

NOVATO, CA (BRAIN)—In an article in the September issue outlining new sales policies for Raleigh USA’s Diamondback line, we wrote:

Tagged BRAIN News


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