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North America

RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas has supplied its sales reps with UPC scanners that allow them to scan items on the retail sales floor to determine which of its accessories need to be filled in to maintain par levels.

LAS VEGAS, NV (BRAIN)—Brent Thomson, mountain bike industry legend and trail master of Bootleg Canyon, has lost his battle with complications from the quadruple bypass surgery he underwent in January.

Tagged People

SANTE FE, NM (BRAIN)—BTI, Bicycle Technologies International, released its annual catalog this week. The 2009 catalog represents a milestone for the 16-year-old parts and accessories distributor; it's the first in the company's history to exceed 1,000 pages.

Tagged Distributor news

NEWBURY PARK, CA (BRAIN)—Giant for Women has produced a special video for Giant retailers designed to help them boost their sales to female customers.

SANTA ANA, CA (BRAIN)—This year’s National Bike Summit presented by the League of American Bicyclists March 10–12 in Washington, D.C.

Tagged Advocacy/Non-profits

Mark Dwight, formerly of Timbuk2 and now the CEO of Rickshaw Bagworks, sent out a short video to Adventure Cycling while riding from San Francisco to Los Angeles to attend the annual TED—that's Technology, Entertainment, Design—Conference.

VISTA, CA (BRAIN)—Bicycle industry veteran and long-time Haro Bicycles outside sales representative, Jim Herney, recently retired. He represented Haro as one of his main lines for more than 12 years.

Tagged People

TRENTON, NJ (BRAIN)—A bill that seeks to regulate the sale of bikes equipped with quick releases in the state of New Jersey has been stalled once more.

BRAIN has already added a new blog, well kind of. We've linked up with our dear friend and BRAIN columnist, Patrick "Mad Dog" O'Grady. You cannot only click through to his blogging site via BRAIN now, but you can also view (from time to time) original O'Grady entries in the BRAIN blog.

WATERLOO, WI (BRAIN)—Trek kicked off a sales promotion for its retailers centered around Lance Armstrong’s comeback at the Tour of California.

DENVER, CO (BRAIN)—When President Barack Obama signed off on the $787 billion economic stimulus package earlier this week, bicycle advocacy groups such as Bikes Belong were still trying to figure out what it all meant.

"Where I go I just don't know
I might end up somewhere in Mexico.
When I find my piece of mind
I'm gonna keep you for the end of time."

—Red Hot Chili Peppers

FRIEDRICHSHAFEN, Germany (BRAIN)—After a successful debut in 2008, the Eurobike Show Daily (ESD) will be published again this year.

Tagged Tradeshows and conferences

OSAKA, Japan (BRAIN)—Shimano reported an 11-percent jump in sales in 2008, ending the year with $2.59 billion in net sales, according to Shimano’s 2008 earnings as reported to the Tokyo Stock Exchange.

Net income for 2008 was $277 million, or 25.15 billion yen, an increase of 26.4 percent over 2007.

Tagged Earnings/Financial Reports

WEST JORDAN, UT (BRAIN)—Reynolds Cycling has went through some restructuring recently as a warranty tech manager and engineer were let go.

Reynolds Cycling is a division of MacLean Quality Composites, internationally renowned manufacturer of carbon composite and alloy bicycle tubing and components.

"It's an honor to be called a 'notable omission.' Is that some broccoli stuck in BRAINdog's teeth?"

—Tim "Masiguy" Jackson commenting on a BRAIN Blog entry. (click on link).

OGDEN, UT (BRAIN)—Suunto has hired Judd Feingold as its new sales representative for the New England area.

Feingold’s territory includes Massachusetts, Connecticut, Vermont, New Hampshire, Rhode Island and Maine.

Tagged Distributor news

"There is only one like it in the world therefore hard to pawn it off. Reward being offered."

—Lance Armstrong Twittered after his TT bike was stolen after Saturday's Tour of Cali prologue.

POZZOLEONE, Italy (BRAIN)—Fizik has rolled out a new 2009 grassroots rider support program: the Fizik Link. The program was created to help up-and-coming North American cyclists achieve a higher competitive level of cycling and to advance the local race scene in their respective communities.

BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission tabled a petition last week that would have given the bicycle industry temporary relief from a strict new rule that limits the amount of lead in children’s bikes.


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