Industry News
DENVER, CO (BRAIN) — Boa Technology is deepening its support of triathlons with the sponsorship of nine events in 2013, including Boulder, Colorado’s Ironman 70.3 in August and the Ironman World Championships in Kona, Hawaii, in October.
ENCINITAS, CA (BRAIN) — Skins Compression has brought its Northwest brand rep Alex Moore in house. Moore is relocating to Southern California as part of the compression brand’s plan to grow its business in this market. He will be an exclusive territory manager for the compression sportswear company.
BERKELEY, CA (BRAIN) — The National Interscholastic Cycling Association has announced an honorary board of directors, made up of prominent figures in the cycling industry who are actively contributing to NICA’s efforts.
WATERLOO, WI (BRAIN) — Next season Trek Bicycle will own the WorldTour team it has sponsored and supplied for the last three years.
BOULDER, CO (BRAIN) — Verde PR & Consulting is now representing BikeRoar, a service that connects bike consumers with independent retailers.
HIGHLANDS RANCH, CO (BRAIN) -- Donnelly Sports has appointed Live to Play Sports Group Inc. to distribute Clement tires in Canada, effective July 1. Colorado-based Donnelly Sports is the licensee and manufacturer of Clement tires worldwide.
RANCHO SANTA MARGARITA, CA (BRAIN) — For the first time in Serfas’ 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday.
OSAKA, Japan (BRAIN) — Shimano has announced plans to establish a manufacturing facility in the Philippines to produce bicycle components. The new facility will enhance its production capabilities in that emerging market, the company said in a statement.
BETHEL, CT (BRAIN) — Cannondale has launched the second issue of the Cannondale Gazette for the 100th anniversary of the Tour de France. The free digital magazine is created by Cannondale in partnership with Peloton magazine.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is adding an outdoor exhibit space to its September show in Las Vegas, with a bike test track, a stage, a jumbo LED screen and a beer vendor.
CANTON, MA (BRAIN) — Industry veteran Stewart Goldsmith is returning to Kryptonite as national sales manager after more than 10 years with Todson Inc. Goldsmith was previously Kryptonite's director of specialty and retail sales.
BOULDER, CO (BRAIN) — The Outdoor Industry Association has hired Rich Harper as trade policy adviser. Harper comes to OIA from the office of Sen. Dianne Feinstein, D-California.
CARLSBAD, CA (BRAIN) — Zoic has scooted up the Southern California coast from its longtime headquarters in San Diego to new, larger digs in the North San Diego County beach town of Carlsbad.
BOULDER, CO (BRAIN) — Looking to expand its North American business, Spain’s Rotor Bike Components has opened a U.S. brand management office and will launch a new multichannel distribution model stateside.
BETHEL, CT (BRAIN) — Jeff McGuane, president of Dorel’s Cycling Sports Group Global, has resigned.
BOULDER, CO (BRAIN) — 2013 is shaping up to be a year of significant change at the industry’s top nonprofit organizations.
PARK CITY, UT (BRAIN) — The fifth edition of Lifeboat Events’ PressCamp wrapped up last week as a total of 30 editors, representing 37 media titles, sat down for their final meetings with more than 60 brand representatives serving 26 companies and 31 brands.
RYE, NY (BRAIN) — While the biggest charity “thons” were flat or slightly down in 2012, most dedicated to cycling saw healthy increases.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Louis Garneau, the president of Louis Garneau Sports, said he plans to start the Canadian national road race championships race on Saturday. The 54-year-old said he plans to race for about an hour before pulling out.
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