Industry News
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.
BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has announced that it is renewing its Grassmoots Team ambassador initiative and is seeking applications for new members.
WILTON, Conn. (BRAIN) — Cycling Sports Group has promoted Seth Brosnan to director, international sales. Brosnan has been with CSG for seven years in sales roles of increasing responsibility, most recently as the Northeast regional sales manager for Cannondale.
KETCHUM, Idaho (BRAIN) — CrankTank announced that it has sold all its e-bike opportunities and closed the sponsorship category for next month’s Impact Sun Valley media summit.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association’s Education Committee is asking suppliers to participate in a survey to help shape programming for the Supplier Seminar Series at Interbike Marketweek in September.
LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.
SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.
WASHINGTON (BRAIN) — The Sustainable Trails Coalition has thanked Utah's Sen. Mike Lee's introduction of a revised version of his 2016 Human-Powered Travel in Wilderness Areas Act. The act would allow local managers to decide if mountain bikes should be allowed in federal Wilderness areas.
LAKE OSWEGO, Ore. (BRAIN) — Yakima is introducing its first ambassador program, the Yakima RackPack, with a group of athletes and everyday adventurers from numerous sports and pursuits. The ambassadors will share tips and tricks from the road, travel stories and more through Yakima’s website, blog, social media channels and public events.
TAICHUNG, Taiwan (BRAIN)—Jasper Feng held up RST's new electronic dropper post and told more than a dozen editors that it would retail for $999. Several quickly asked Feng to repeat the price just to be certain they had heard him correctly.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association has announced the latest recipients of its IMBA Ride Center designation.
DENVER (BRAIN) — Several of Colorado's largest and longest standing bike events are being operated by new owners this season.
WASHINGTON (BRAIN) — On Friday — Bike to Work Day — Reps. Earl Blumenauer and Joe Crowley proposed restoring the bicycle commuter tax benefit, which was eliminated in the tax bill last year.
LEESBURG, Va. (BRAIN) — The Loudoun County (Virginia) Sheriff's Office said they were able to use Strava to help identify and arrest a suspect in the assault of a cyclist on a bike path last month.
JEFFERSONVILLE, Vt. (BRAIN) — Height of Land Publications, the publisher of Alpinist, Backcountry Magazine, and Cross Country Skier, has acquired Mountain Flyer, the quarterly enthusiast mountain bike title published by Secret Agent Publishing in Gunnison, Colorado.
BOULDER, Colo. (BRAIN) — Bicycle Product Suppliers Association members shipped 218,741 bikes to retailers in April, up from 217,980 for the same month in 2017, a nominal 0.3 percent increase. But dollars were way up, about 14 percent month on month, accounting for $114.7 million.
PHOENIX (BRAIN) — Arizona Gov. Doug Ducey on Wednesday signed an industry-backed three-class e-bike law after vetoing a raft of legislation last month amid an unrelated dispute over teacher pay in the state.
BOULDER, Colo. (BRAIN) — VeloNews said its podcasts have seen explosive growth in listeners over the past year — a 162 percent growth in monthly listens from 2017 to 2018. The publisher also said the podcasts have an average listening time of over 45 minutes and an average completion rate of nearly 80 percent.
PORTLAND, Ore. (BRAIN) — The Bicycle Product Suppliers Association has entered into a new three-year partnership for stats on the industry with The NPD Group.
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