Industry News
GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has announced a collaboration with Red Bull Advanced Technologies, the company that has developed technology used by the Aston Martin Red Bull Racing Formula One program. The company also has developed technology for sail boat racing and air racing.
MEMPHIS, Tenn. (BRAIN) — The new bike share system here, which includes 600 bikes and 60 stations, is the 50th system for Trek-owned bike share provider BCycle. It also is the company's largest smart bike system to date.
NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.
VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.
OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.
WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.
IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.
SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.
BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.
STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has announced that it is renewing its Grassmoots Team ambassador initiative and is seeking applications for new members.
WILTON, Conn. (BRAIN) — Cycling Sports Group has promoted Seth Brosnan to director, international sales. Brosnan has been with CSG for seven years in sales roles of increasing responsibility, most recently as the Northeast regional sales manager for Cannondale.
KETCHUM, Idaho (BRAIN) — CrankTank announced that it has sold all its e-bike opportunities and closed the sponsorship category for next month’s Impact Sun Valley media summit.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association’s Education Committee is asking suppliers to participate in a survey to help shape programming for the Supplier Seminar Series at Interbike Marketweek in September.
LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.
SIMI VALLEY, Calif. (BRAIN) — Haibike is working with LA street artist Laurent Proneur to create custom e-bikes, the first of which will be raffled to support the National Interscholastic Cycling Association's mountain biking programs.
WASHINGTON (BRAIN) — The Sustainable Trails Coalition has thanked Utah's Sen. Mike Lee's introduction of a revised version of his 2016 Human-Powered Travel in Wilderness Areas Act. The act would allow local managers to decide if mountain bikes should be allowed in federal Wilderness areas.
LAKE OSWEGO, Ore. (BRAIN) — Yakima is introducing its first ambassador program, the Yakima RackPack, with a group of athletes and everyday adventurers from numerous sports and pursuits. The ambassadors will share tips and tricks from the road, travel stories and more through Yakima’s website, blog, social media channels and public events.
TAICHUNG, Taiwan (BRAIN)—Jasper Feng held up RST's new electronic dropper post and told more than a dozen editors that it would retail for $999. Several quickly asked Feng to repeat the price just to be certain they had heard him correctly.
BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association has announced the latest recipients of its IMBA Ride Center designation.
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