Industry News
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.
STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.
POC has been working with MacAskill since 2009.
PLAINFIELD, Ind. (BRAIN) — Endura has hired Alan Rowland to represent the brand in Northern California.
Rowland has more than 25 years of sales experience in representation and senior management across the cycling, run, and ski industries. He is now based in the Bay Area.
SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.
IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories.
PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.
VALLEJO, Calif. (BRAIN) — Wren Sports, LLC has appointed Cranknuts as its European fork distributor and service center.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.
GREENVILLE, S.C. (BRAIN) — Michelin North America's bicycle tire division has started enforcing a new "Unilateral Minimum Advertised Price" (UMAP) policy that includes the prohibition of third party sales of its products.
VENTURA, Calif. (BRAIN) — Zeitbikes has hired 3 Red Bikes, owned by Ray Donovan, as its sales reps for New England.
NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles have hired Doug Hall, Michael King and Kory Pitcher as new U.S. territory sales reps, effective immediately.
BEND, Ore. (BRAIN) — Portland, Oregon-based distributor Cyclone Bicycle Supply is now distributing wheels from Knight Composites, a Bend-based wheel brand launched in 2014.
LEXINGTON, S.C. (BRAIN) — Hawley has been expanding its sales and service coverage across the United States, following the company's acquisition of Accell's parts and accessories division, Seattle Bicycle Supply.
PHILADELPHIA (BRAIN) — Advanced Sports International, the owner of SE Bikes, said it is investigating how Costco got about 50 of its bikes, which the warehouse retailer has been selling at its stores around the country. ASI said it did not consent to selling the bikes through Costco.
PLAINFIELD, Ind. (BRAIN) — Endura has hired MISO Partners to represent the brand in New England.
BRENTWOOD, Tenn. (BRAIN) — Swiftwick has launched a new free shipping program that it says will help dealers maximize turns and minimize stock-outs.
MORGAN HILL, Calif. (BRAIN) — Julian Coffey, the former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as vice president of business development.
BOSTON (BRAIN) — Vittoria Industries North America has hired Mark Silverman to drive sales in the New York City, Long Island, Westchester and New Jersey areas.
MISSION VIEJO, Calif. (BRAIN) — American Classic has hired Rico Sports Group Inc. for North American OEM sales.
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