Industry News
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike will bestow awards on everyone from the North American Road Cyclist of the Year to bike shops' Most Profitable Brand at an industry gala to be held during this fall's Las Vegas trade show.
MIAMI (BRAIN) — J&B is now distributing Portland Design Works products nationally, the distrbutor announced Thursday.
WASHINGTON (BRAIN) – Industry executives and representatives from the PeopleForBikes Coalition met with members of Congress in the nation’s capital on Wednesday as part of PeopleForBikes’ ongoing effort to educate lawmakers on the economic benefits of bicycling.
PARK CITY, Utah (BRAIN) — It wasn't until late morning on day two of Summer PressCamp that the snow started melting at Deer Valley Resort, but by midafternoon Wednesday, the ski runs were green again and the sun had brought temperatures out of the high 30s.
LEXINGTON, S.C. (BRAIN) — Hawley is now working with Brandskout to monitor online pricing for its exclusive brands, including Evo, Eclypse, Eleven81, EIS, and Northwave.
BERKELEY, Calif. (BRAIN) — The bike industry stepped up to contribute $75,000 to the National Interscholastic Cycling Association this spring, allowing NICA to bring in a matching grant from the Dick's Sporting Goods Foundation. The result is a $158,000 check from the foundation.
PARK CITY, Utah (BRAIN) — With cold, wet and snowy weather canceling afternoon demo rides, the editors attending Summer PressCamp could only admire but not test the plethora of products unveiled as the event kicked off this week at Deer Valley Resort.
INDIANAPOLIS (BRAIN) — Silca is sponsoring a collegiate cycling team near the historic brand's new home in Indiana.
SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.
Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.
BOULDER, Colo. (BRAIN) — CatEye America will soon turn on a new software system that the company said will improve its communication with dealers and its sales reps. The company also said its shipping schedule will be interupted in late June as it prepares to turn on the new system.
MISSOULA, Mont. (BRAIN) — The American Association of State Highway and Transportation Officials (AASHTO) has added 800 miles of designated bike routes to its U.S. Bicycle Route System.
STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.
COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.
Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.
BREVARD, N.C. (BRAIN) — Colorado-based brewer Oskar Blues is opening a mountain bike destination in Western North Carolina, where the company opened its second brewery in 2012. The brewer has purchased a 145-acre farm where it will operate a bike park and a performance space.
FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA, the exclusive North American distributor for the Spanish brand, has hired Uncommon Communications to oversee its media and public relations.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle said more than 1,000 women participated in its 3rd annual Women's Ride Day, held May 31.
NEWBURY PARK, Calif. (BRAIN) — Brad Edwards and Aaron Brown have joined the Giant USA sales team as Account Executives.
MADISON, Wis. (BRAIN) — CycleOps is running a contest that encourages cyclists to record outdoor training routes that can be replicated indoors on the company's Virtual Training system.
The contest will award prizes valued at more than $10,000 for the best recorded routes, as judged by CycleOps staff.
ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."
The panel will help researchers understand upper-end roadies.
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