Industry News

Onza comes back to America • Ibis goes big • Advocates fight to protect Sea Otter land

MONTEREY, Calif. (BRAIN) — Onza, one of the iconic brands of the 1990s mountain bike boom, is re-entering the U.S. market with a line of mountain and road tires.

MONTEREY, CA (BRAIN)—Open, the new mountain bike brand designed by Cervélo co-founder Gerard Vroomen and former BMC CEO Andy Kessler, debuted today at the Sea Otter Classic in Monterey, California.

MONTEREY, CA (BRAIN)—Retailers must become trend spotters to identify the driving forces behind today’s business and to plan for long-term success.

Tagged Events

MONTEREY, CA (BRAIN) Wednesday April 18 2012 10:18 AM MT—Shimano is set to unveil a new budget gravity group, Zee, on Thursday at the Sea Otter Classic. It’s priced low so freeride slope bikes can be accessibly priced but still have Shimano technology.

MONTEREY, CA (BRAIN)—As retailers marched through the month of March, one of the warmest on record, it appears that bicycle sales were relatively flat, but the average selling price per unit was up.

Club Ride adds 200th dealer, claims best quarter ever • Utah Bike Summit planned for May 4 • Polar Bottle introduces 12-ounce model • Terry Bicycles teams with Sojourn for Vermont trips

NOVATO, CA (BRAIN) Wednesday April 18 2012 3:29 PM MT—Marin Bikes is ending a long-term relationship with the California-based sporting goods chain Sports Chalet. The bike brand is restricting sales to specialty retailers from now own, company officials said.

POC hires Nat Ross for bike sales and marketing • Vancouver show attracts 19,000-plus visitors • Evelo announces 4,000-mile electric bike tour • USA Pro Cycling Challenge announces poster contest winner

Editor's note: The following article appears in the April 1 issue of Bicycle Retailer & Industry News.

By Steve Frothingham

LONGMONT, CO—One of the largest bike manufacturers in the world, India’s Hero Cycles, is looking to start small in the U.S. market.

Tagged From the Magazine

MONTEREY, CA (BRAIN) Wednesday April 18 2012 10:49 AM MT—Nukeproof is launching a new slopestyle frame that has a hydraulic gyro integrated with the headtube. The integration reduces stack height above the head tube to just 10mm, allowing a lower stem.

MONTEREY, CA (BRAIN) Wednesday April 18 2012 8:32 AM MT—BMC started this week’s Sea Otter festivities early with the global launch of its teamelite TE01 carbon fiber 29er race bike Tuesday evening in Monterey.

Bell hires former BMX pro Allan Cooke • Dirt Rag hires Boulanger, Hall • LAB awards new bike-friendly workplaces • Magura wins red dot award • Mt. Borah sponsors Minnesota high school league

WESTLAKE VILLAGE, CA (BRAIN) Tuesday April 17 2012 11:35 AM MT—Less than a year after launching its women’s-specific brand, Giant is investing more resources into the growing division with a new apparel and accessories designer, a second demo van to visit retailers and an expanding

Shimano/Pearl Izumi offers free freight • The Bike Cooperative and Lifeboat Events team up at DealerCamp • Albabici offers 100 percent Italian Ursus wheels • MTS Sports Group to represent Louis Garneau in the Northwest • Sigma USA offers triple-wireless downloadable computer

LARAMIE, WY (BRAIN) Tuesday April 17 2012 9:07 AM MT—This season will be the new home to live race commentary from Charles "Live Update Guy" Pelkey.

Tagged Media/Publishing

BOULDER, CO (BRAIN) Monday April 16 2012 9:19 AM MT—Future Publishing said it is accelerating's growth in the U.S. market with a staff expansion and a soon-to-be-released North American site.

Tagged Media/Publishing

Dyste to represent Mt. Borah Cycling in Minn. • Mavic hires new East Coast sales promoter • Boa adds to marketing department • Diamondback launches new website • Erik Zabel to ride Berkshire Cycling Classic Cyclosportif • New Garneau-Quebecor team launched

Editor's note:The following article appears in the April 1 issue of Bicycle Retailer & Industry News

By Toby Hill

ROCK HILL, SC (BRAIN) Monday April 16 2012 8:17 AM MT—Moab. Boulder. Whistler. … Rock Hill?

Tagged Racing & Sponsorship

LUDHIANA, India (BRAIN) Monday April 16 2012 7:57 AM MT—A proposed 20 percent increase in duties on bikes imported into India from China stands to raise retail prices in that emerging market, according to local media reports.

Tagged Trade/tariffs

NEW YORK, NY (BRAIN) — A U.S. District Court judge has ruled in favor of Hydrapak in a patent infringement case filed last August by Vagabond Source Systems, an Israeli supplier of water reservoirs for personal hydration packs.


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