Industry News
FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.
GUNNISON, Colo. (BRAIN) — Jason Gibb has joined Mountain Flyer Magazine's sales staff, the publisher announced this week.
Gibb will be joining associate publisher Scott Leonard to help build online, print and sponsorship opportunities for the Gunnison, Colo.-based publication.
ST. PAUL, Minn. (BRAIN) — Park Tool has announced its team sponsorships for 2014, which incudes five World Tour teams: Team Sky, Team Garmin-Sharp, BMC Racing Team, Team Giant/Shimano and Trek Factory Racing.
OLATHE, Kan. (BRAIN) — Shares of Garmin Ltd. soared to a five-year high Wednesday after the company reported that fourth-quarter earnings rose 27 percent on record sales in its outdoor, fitness, aviation and marine segments.
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. is looking to improve North American sales and service with a new marketing director, Canadian dealer direct subsidiary and a new marketing and race-support facility in Southern California.
WARWICK, R.I. (BRAIN) — WeeBikeShop is now the U.S. distributor for the Australia-made carbon fiber Zelvy balance bike and Ridgeback UK's line of balance bikes and children's bikes.
OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010 as director of marketing and communications.
ESCONDIDO, Calif. (BRAIN) — Two-time Ironman world champion Scott Tinley and former triathlon journalist Mike Plant have announced the launch of trihistory.com.
MISSOULA, Mont. (BRAIN) — Industry PR pro and journalist Alex Strickland is joining the Adventure Cycling Association as assistant publications director, a new position at the organization.
NEWPORT, Vt. (BRAIN) — Gilles Lalondes has returned to Louis Garneau USA as a sales representative for the New England territory.
CHARLOTTE, N.C. (BRAIN) – Patrick Brady, the publisher of RedKitePrayer.com, will be the chief judge at the North American Handmade Bicycle Show, which opens here on March 14.
WATERLOO, Wisc. (BRAIN) — Trek opened up registration Feb. 1 for its series of women's mountain bike skills camps and quickly was overwhelmed with the response, the company said.
SAN RAFAEL, Calif. (BRAIN) — Trips for Kids' 16th annual "Meet the Mountain Bike Pioneers Bash," held last weekend, raised $1,400 for Trips for Kids and the NorCal High School Cycling League.
MORGAN HILL, Calif (BRAIN) — Close to 135,000 people have viewed Donny Perry's slide presentation comparing bike mechanics' annual salary to what an average high school dropout makes in a year (spoiler alert): According to one source, the bik
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN’s subscriber base before the event.
WILMINGTON, Del. (BRAIN) — Blue Bicycles has been named the "official bike" of the Eleonore Rocks Ambassador Team.
PHILADELPHIA (BRAIN) — Fuji Bikes and Breezer Bikes are accepting applications from dealers who would like to host an event on the brand's 6-month U.S. demo tour. The demo events are intended to provide dealers and consumers an opportunity to test the brands' latest products and technology.
VISTA, Calif. (BRAIN) — Haro Bikes has named Traffic GmbH as the distributor of Haro and Premium-branded products in Germany and Austria.
JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.
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