Industry News

DENVER, CO (BRAIN) — Gates, which has increasingly been targeting the electric bike market with its Gates Carbon Drive, has joined the Light Electric Vehicle Association, the international trade association for electric bikes.

Tagged Electric bike / Advocacy/Non-profits

TAICHUNG, Taiwan (BRAIN) — Zixtro, a Taiwan-owned bag maker, is seeking $2 million in capital to help finance a new logistics center and position the company to move its cycling bag production out of China and back to Taiwan.

NORTH ATTLEBOROUGH, MA (BRAIN) — Todson, Inc. , which recently updated its minimum advertised pricing policy for its Topeak accessories line, has now done the same for its OnGuard locks.

SARASOTA, FL (BRAIN) — Fulcrum North America has hired a mobile tech rep.

NORCROSS, GA (BRAIN) — Blue Competition Cycles' office outside of Atlanta has been closed for about two weeks and negotiations continue to sell the dormant brand, the company's former CEO told BRAIN.

BUENOS AIRES, Argentina (BRAIN) — Urban cycling is showing strong signs of growth throughout this South American country prompting Shimano to once again sponsor Shimano Fest Argentina.

LEXINGTON, SC (BRAIN) — South Carolina-based distributor Hawley has added WD-40 Bike products to its catalog.

Tagged Distributor news

GILBERT, AZ (BRAIN) — USA BMX has launched a new after school enrichment program based on a science, technology, engineering and math (STEM) curriculum. The program, which had a soft rollout in April, is now integrated into more than 20 school districts across the United States. 

Tagged Racing & Sponsorship

SACRAMENTO, CA (BRAIN) — Advocates are prepping for next month’s California Bike Summit, which will be held in Oakland Nov. 7-10. 

Tagged Advocacy/Non-profits
The GRID Mini in pink

AUSTIN, TX (BRAIN) — During October, Breast Cancer Awareness Month, Trigger Point Performance is donating $2 from the sale of each pink-colored GRID foam rollar to Mammograms In Action's nationwide grant program.

PETALUMA, CA (BRAIN) — Cargo bike company Yuba Bicycles has signed a multi-year agreement with Outdoor Gear Canada that makes OGC the exclusive Canadian distributor of Yuba’s cargo bikes and accessories. 

Tagged Distributor news

KAILUA-KONA, HI (BRAIN) — Recon Instruments, which is introducing a "heads-up display" cycling sunglasses, is sponsoring next weekend's GoPro Ironman World Championships in Hawaii, the company announced Wednesday.

Tagged Racing & Sponsorship

GAINESVILLE, GA (BRAIN) — Legislation proposed by three Republican state lawmakers, dubbed the most draconian ever introduced in the nation to restrict cyclist rights, has been effectively scuttled.

COLORADO SPRINGS, CO (BRAIN) — Advanced Sports International's Karen Bliss is the newest industry representative on USA Cycling's road committee.

Shutdown, so far, is good news for bike rentals
The Outerbike demo event was held outside Moab this weekend.

MOAB, UT (BRAIN) — The bike industry in this famous riding area is scrambling to adapt to the federal government shutdown, which has closed the nearby national parks and other federal facilities during high season for mountain bike tourism. 

AUSTIN, TX (BRAIN) — Tern is offering share bikes for the second annual South by Southwest Eco conference, held in Austin this week. For several years, Tern has offered bike shares at Austin's larger SXSW music and technology gatherings held in March.

GAINESVILLE, GA (BRAIN) — It’s unlikely that a draconian piece of legislation severely limiting the rights of cyclists and imposing an across the board registration fee on all bicycles in Georgia will be signed into law.

MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.

Tagged Consumer Expos and Rides

MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor's mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn.

ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group.

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