Industry News

LAS VEGAS, NV (BRAIN) — Thirty years (or 31?) after he co-founded the Interbike Expo, the industry honored Steve Ready last month during the expo here, bestowing a BRAINy Lifetime Achievement Award.

AUSTIN, TX (BRAIN) — Tern, which provided share bikes at the South by Southwest Interactive conference in Austin last spring, will do the same at a related event this month, the SXSW Eco conference.

CARSLBAD, CA—Outside the entrance of Spy Optic, the wetsuits and towels slung over the railing along the handicap-accessible ramp are the first sign that this is a company where the employees live what they’re selling. The commuter bikes racked up inside the lobby are the second.

PORTLAND, OR (BRAIN) — Babici, a relatively new high-end road cycling clothing line based in Australia, is coming to shore in the U.S. next season. The brand's exclusive U.S. online retailer will be Competitive Cyclist; the company also will be looking to sell to independent bike dealers.

BORDENTOWN, N.J. (BRAIN) — U.S. Secretary of Labor Hilda Solis visited Princeton Tec's headquarters here last week to commend the lighting company for its commitment to domestic manufacturing and sourcing.
CORTEZ, CO (BRAIN) — Osprey Packs, Inc. has hired the Moxie Northwest rep group to represent is line to the bike marketing in the Northwest region.

CHICO, CA (BRAIN) — Paul Component Engineering has begun construction on a 2,000-square-foot addition to its factory, increasing its square footage by 50 percent.
The company said the addition was necessitated by 21 percent average annual growth over the last five years.
NUNSPEET, Netherlands (BRAIN) — Effective january 1, Matthias Reinacher will become managing director of Pearl Izumi Europe, the company announced Monday. Reinacher is currently the senior brand manager of the Shimano-owned company.

ST. PAUL, MN (BRAIN) — After 15 years in its current location, Park Tool is moving to larger digs. The Minnesota bike tool maker recently broke ground on a new factory and warehouse that it will build up over the fall and have up and running by January.

CARLSBAD, CA (BRAIN) — Focus Bicycles is returning to the WorldTour with a three-year agreement to sponsor France's Ag2r-La Mondiale team. The brand will be the technical sponsor of the team, which will ride a new Izalco Team SL model for the 2013 season.
OGDEN, UT (BRAIN) — Scott USA and Garmont USA will merge U.S. distribution operations, the companies announced this week.
APPLETON, WI (BRAIN) — Road Warrior Sports, maker of a lightweight, aerodynamic sport trailer, announced this week that Marc Cutilletta has joined the company as the Rocky Mountain Region sales rep.
BOULDER, CO (BRAIN) — Bikes Belong awarded $1,000 grants at Interbike to two retailers and one retailer program who participated in the group's "Build More Than Bicycles" challenge.
WEST JORDAN, UT (BRAIN) — Wheel maker Reynolds Cycling is enacting a minimum advertised pricing policy. The company also has launched a new pricing and pre-book program and hired a new domestic sales manager, Travis Erwin.

RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas is distributing Swiss high-end shoe brand Suplest in the U.S., the company has announced.
CHICAGO, IL (BRAIN) — Opus Bicycles, a Canadian brand, had its entrance into the U.S. market at Interbike marred by the theft of its Prime 1 29er from the show.
Opus' Chris Dimmick said the $5,300 MSRP bike was taken overnight before the final day of the show, last Friday.
VALENCIA, CA (BRAIN) — H3 Publications, publisher of Decline, Road and Tri magazines, has hired Joss DeWaele to fill the role of assistant editor for all three titles.
NUNSPEET, Netherlands (BRAIN) — Shimano, which already sponsors the BMC pro road racing team, will expand its relationship with BMC next year and take over sponsorship of its pro mountain biking team, the companies announced Wednesday.
RICHMOND, VICTORIA, Australia (BRAIN) — The Australian accessory brand Knog is opening a European headquarters in Lyon, France, the company announced Wednesday.