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New Products

LONGMONT, Colo. (BRAIN) — Gore Cycle Wear's new GORE Fiber Socks are made of a material that combes ePTFE (expanded polytetrafluoroethylene) fiber with Merino wool and other fibers. The company said the technology directs moisture away from the skin. The ePTFE fibers also add durability, the company said.

CHICO, Calif. (BRAIN) —  Paul Components is making limited runs of its anodized aluminum parts in blue over the next six months. The company said after the runs are over, it will retire the color until blue is back in style.

BOZEMAN, Mont. (BRAIN) — Terrene Tires, a new brand launched last year, has announced a new McFly model available in a 2.8-inch width.  

ROUSE HILL, Australia (BRAIN) — JetBlack has launched its first electronic trainer, the WhisperDrive Smart Trainer. Unlike most electronic trainers, the new WhisperDrive is self-powered and actually contains a battery that is charged during use and can be used to charge cell phones or other devices.

MINNEAPOLIS (BRAIN) — Velopedia, The infographic book of cycling, is a new title by author Rober Dineen, published by Aurum Press.

CHICAGO (BRAIN) — SRAM's Truvativ component brand is offering a new line of mountain bike handlebars with graphics designed by Troy Lee Designs. The bars are packaged with a set of matching stickers designed for RockShox forks with 35mm upper tubes.

LONGMONT, Colo. (BRAIN) — Wilier Triestina is celebrating the 100th anniversary of the Giro d'Italia with a special custom painted edition of the Cento10AIR road bike. The special edition features the brand's famous cromovelato ramato (chrome plated copper) finish.

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has unveiled a new model in its Rambler line of recumbent trikes. The Rambler All Terrain was built for riders who want to get off the beaten path.

MINNEAPOLIS, Minn. (BRAIN) — Wolf Tooth's B-RAD system allows riders to use their frame water bottle bosses to carry more stuff. 

CAPE TOWN, South Africa (BRAIN) — Leatt has launched its first helmet that is designed for trail and all-mountain riders. The brand's previous helmets have all been designed for gravity events. 

CHICAGO (BRAIN) — SRAM's new Code brakes are based on the company's Guide brakes, with larger fluid reservoir and pistons for more power for downhill racing and e-MTB use.

LONGMONT, Colo. (BRAIN) — Elite's new Vico bottle cage and Fly bottle were designed for lightness and durability.

MONTEREY, Calif. (BRAIN) — Magura has the MT Trail Sport hydraulic disc brake, which it called the "little sister" to the MT Trail Carbon brakes, which have been on the market for one year.

Tagged Sea Otter Classic

OGDEN, Utah (BRAIN) — Enve has introduced a new carbon road fork for aftermarket and OE use. The fork is made for modern demands, including clearance for 32mm tires, a low axle-to-crown height of 370mm, internal brake hose routing and flat mount disc brake mounts.

Tagged Sea Otter Classic
Chris Igleheart is building the new fork.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles has released the Yo Eddy! Road Fork, now being made by frame builder Chris Igleheart.

HUNTSVILLE, Ala. (BRAIN) — MechOptix, the maker of an automatic brake light for motorcycles, is now offering a light for bicycles using a similar sensor technology.

JUPITER, Fla. (BRAIN) — Velocomp LLC has released a mobile training app developed with well-known coach and author Hunter Allen. The PowerHouse app was developed specifically for use with the PowerPod BLE power meter.

COLORADO SPRINGS, Colo. (BRAIN) — RockShox has overhauled its popular Pike fork with a lighter chassis, the addition of its Charger 2 damper and its Debonair negative air spring.

KEMPELE, Finland (BRAIN) — Polar's newest GPS bike computer features advanced power meter compatibilty and power metrics, as well as smart coaching and Strava Live Segments.

The M460 features an black, fiber-like surface texture with improved button grip. 

BOULDER, Colo. (BRAIN) — According to VeloPress, women are becoming endurance athletes in record numbers.

In the publisher's latest book, author Alicia DiFabio explores the surge of women in sports in her own personal story.

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