News

Posted November 27, 2023
Managing partner of group that acquired 3T last year will step in as CEO.
René Wiertz

BERGAMO, Italy (BRAIN) — René Wiertz, who has been with 3T for 16 years and helped transition it from parts supplier to a gravel bike brand with production in Italy, is stepping down.

Posted November 23, 2023
Yoon Kim.

Kim is well known in the outdoor industry, he's also making a mark in the bicycle industry.

Posted November 22, 2023
New owner promises US assembly and service.

DEERFIELD BEACH, Fla. (BRAIN) — The Serial 1 e-bike brand, which was founded by Harley-Davidson, has been sold to LEV Manufacturing, Inc., formerly known as Life Electric Vehicles, Inc.

Posted November 22, 2023

BOULDER, Colo. (BRAIN) — For some retailers like Russ Chandler, the upcoming Small Business Saturday is a big deal following a trying year in the industry.

Posted November 22, 2023

SAN FRANCISCO (BRAIN) — Earlier this year Joe Connors decided it was time that more people in the Bay Area knew what he did: That e-bikes can be integrated into anyone's everyday life as a means of transportation and a catalyst for positive change.

Posted November 21, 2023

A version of this story ran in the November issue of BRAIN.

WASHINGTON (BRAIN) — Buzzy Cohn had enough to deal with immediately following a bike crash after he hit a hubcap in the roadway during a group ride in 2012. He didn't need anymore painful news.

Posted November 21, 2023

RAPID CITY, S.D. (BRAIN) — Strider Bikes will donate more than $100,000 in balance bikes to benefit 645 kids in local charities here, where the company is based.

Posted November 21, 2023

PITTSBURGH (BRAIN) — Dick's Sporting Goods' third-quarter net sales increased 2.8% year-over-year to a record $3.04 billion.

Posted November 20, 2023

WASHINGTON, D.C. (BRAIN) — REI Co-op workers with the Retail, Wholesale and Department Store Union filed 80 nationwide unfair labor practice complaints against the outdoor retailer for bad-faith bargaining practices.

Posted November 17, 2023

FRUITA, Colo. (BRAIN) — Canfield Bikes will distribute service parts for Guerrilla Gravity bikes, which ceased operations in September.

Posted November 16, 2023

NEW YORK (BRAIN) — E-bike reseller Upway announced a $30 million Series B investment on Thursday, doubling the brand's total funding to $60 million.

Posted November 15, 2023
Trek briefly sold a Lance Armstrong lunchbox, but never registered its trademark for use on lunchboxes.

WASHINGTON (BRAIN) — The U.S. Court of Appeals for the Federal Circuit has upheld the registration of the Ranger Trek trademark, which Trek Bicycle had opposed.

Posted November 15, 2023

GARDEN GROVE, Calif. (BRAIN) — After 45 years in business, Pace Sportswear closed at the end of last month, the result of declining sales following the pandemic.

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