BRAIN wrapped up its Twin Cities Dealer Tour on Thursday with stops at five unique urban shops: Penn Cycle & Fitness, Flanders Brothers Cycle, Freewheel Bike, The Hub Bike Coop and One on One Bicycle Studio.

The second day of BRAIN's Twin Cities Dealer Tour started with a 16-mile ride from Minneapolis to the suburb of Long Lake, home to Gear West Bike & Triathlon, the preeminent tri shop in the state and for much of the Midwest.

BRAIN editors, along with riders from Giant, Pedro's, Michelin and Ergon—sponsors of the Twin Cities Dealer Tour—and QBP visited four bike shops in the metro area on Tuesday.

Speedplay’s Richard Bryne and wife Sharon talk shop during our recent visit to their San Diego headquarters.

Here are the full results for the Challenge.

Robert Torrico and I cruised north on the 405 yesterday to visit Phat Cycles in Huntington Beach.

Thursday was Bike to Work day for much of Southern California and elsewhere in the country. No surprise that many companies in the industry took the opportunity to entice employees to do good on the planet and leave their cars at home for the day.

Over 650 bell ringers filled a Boulder high school field last Saturday, and raised over $18,000 to help a single mother of four fighting cancer, and shattered a world record.

Do you like the Tour of California moving to May?

On New York streets usually overrun by the city’s iconic yellow taxis, cyclists took over for just one morning. Cyclists on all forms of two wheels imaginable conquered the streets of Manhattan and the surrounding boros during the Five Boro Bike Tour.

Bike to Work Month kicks off today and BRAIN isn’t letting the occasion pass us by this year.

Beautiful day in coastal OC for a bicycle race.

Just read a good story on Entrepreneur.com about BMX legend Dave Mirra and skate stars Ryan Sheckler and Paul Rodriguez.

Did your company do anything as extreme as Jones Soda and power your office with bikes?

SRAM had a very special guest at this year's launch at the Sea Otter Classic, road racing champ Levi Leipheimer.

More product from Sea Otter!!!

Tagged Sea Otter Classic

Warm weather on Friday brought out the crowds to Laguna Seca Raceway for the second day of the Sea Otter Classic

The mood was one of optimism as exhibitors kicked off the spring season at the Sea Otter Classic on Thursday. Vendors reported steady crowds, particularly for the first day of the four-day festival, as the sun shone on Laguna Seca Raceway in Monterey, California.

Check out some of the new products the BRAIN crew encountered on Sea Otter's first day.

Tagged Sea Otter Classic

Braving fierce winds and raw temperatures, 14 die-hard golfers played for pride and industry bragging rights on the Bayonet golf course in Monterey to kick off the Bicycle Leadership Conference.


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