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BRAIN Staff

All articles by BRAIN Staff

September 9, 2013

LAS VEGAS, NV (BRAIN) — CXHairs LLC is now accepting pre-orders for "Skills, Drills and Bellyaches: A Cyclocross Primer," a new book written by Bill Schieken and Dan Tille and featuring U.S. cyclocross champion Jeremy Powers.

Posted in New Products
September 9, 2013

WATERLOO, WI (BRAIN) — Trek Bicycle has extended its sponsorship of the African pro road cycling team, Team MTN-Qhubeka.

In its first year as a UCI-registered Pro Continental team, Team MTN-Qhubeka scored a major win with Gerald Ciolek victory at Milan-San Remo.

Posted in International
September 9, 2013

CHARLOTTE, NC (BRAIN) — 2006 Tour de France champion Oscar Pereiro will attend the Interbike Expo next week, meeting attendees at the Pinarello booth. Pereiro also will ride the Viva Bike Vegas Gran Fondo Pinarello on the Saturday following the show.

Posted in North America
September 6, 2013

SAINT HUBERT, Quebec (BRAIN) — Starting next month, the Croozer bike trailer brand will be distributed in North America by its new Canadian subsidiary, Croozer's Germany-based parent, Zwei plus zwei GmbH, said Friday that it has terminated its relationship with Thule North America, which

Posted in International
A new Canadian subsidiary will take over North American distribution for the German bike trailer brand
September 6, 2013

PORTLAND, OR (BRAIN) — Cyclone Bicycle Supply has gone live with SmartEtailing’s Supplier Sync program, allowing retailing customers to see many of the products Cyclone carries from a subscribing Cyclone dealer’s website.

Posted in Industry News
September 5, 2013
Graeme Newell

SAN JUAN CAPISTRANO, CA (BRAIN) —Emotional-marketing guru Graeme Newell will be the keynote speaker for the Interbike Industry Breakfast as the trade expo opens later this month.

Posted in Retail News
September 5, 2013

BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week. 

Posted in North America
September 5, 2013

SAN DIEGO, CA (BRAIN) — U.S. saddle maker Selle Anatomica says it looking for international distributors.

Selle Anatomica saddles are all made in Wisconsin. They feature a patented slot that allows each side of the pelvis to move independently.

Posted in International
September 5, 2013

MONTEREY, CA (BRAIN) — Organizers have set dates and released an early program for next year's Bicycle Leadership Conference.

The conference will be held April 8-10 at the Monterey Plaza Hotel and Spa, Monterey, California.  

Organizers said topics at next year's conference will include: 

Posted in North America
September 5, 2013

LONGMONT, CO (BRAIN) — Colorado brewer Oskar Blues, which also owns a small custom bike brand, Reeb, is opening a combination restaurant and bike retail space here later this year.

Posted in Retail News

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