All articles by BRAIN Staff
Across the merger and acquisition landscape, more than half of all deals destroy rather than build value.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.
VANCOUVER, Wash. (BRAIN) — The XACT price-point helmet is based on the iXS's XULT crossover full-face model, but has a slightly reduced spec to reach a retail price that is less than half that of the XULT.
WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles.
BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.
CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.
OGDEN, Utah (BRAIN) — Mavic has unveiled its first full-carbon rim mountain bike wheels, the XA Pro Carbon. The company also is introducing an alloy-rim mountain bike wheel, the XA Elite, that shares some of the carbon wheels' features at a lower price.
STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.
POC has been working with MacAskill since 2009.
PLAINFIELD, Ind. (BRAIN) — Endura has hired Alan Rowland to represent the brand in Northern California.
Rowland has more than 25 years of sales experience in representation and senior management across the cycling, run, and ski industries. He is now based in the Bay Area.
SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.