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BRAIN Staff

All articles by BRAIN Staff

March 27, 2014

NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season.

Posted in New Products
March 27, 2014

BOULDER, Colo. (BRAIN) — Northern California retailer Mike's Bikes has selected Ascent CRM, formerly a division of Leisure Trends, as its relationship marketing partner, driving the 11-store chain's direct-to-consumer marketing efforts.

Posted in Retail News
March 27, 2014

KETCHUM, Idaho (BRAIN) – Smith Optics' new mountain bike helmet, the Forefront, has received the prestigious Red Dot Award in the Outdoor/Leisure/Sports/Fun category, awarded by the Germany's Design Zentrum Nordrhein Westfalen.

Posted in Product/Tech
March 27, 2014

IRVINE, Calif. (BRAIN) —  Shimano is putting more emphasis on one-on-one meetings with its dealers — at its place and theirs — as it reduces its presence on the floor of this fall’s Interbike Expo.

Posted in North America
Company continues with tech clinics and Outdoor Demo tent
March 26, 2014

PHILADELPHIA (BRAIN) — Fuji Bikes has been chosen by Oregon Manifest and Levi's as the manufacturing partner for The Bike Design Project, a design contest pairing high-profile design firms with U.S. bicycle craftsmen to create the "ultimate urban utility bike." Fuji will mass-produce the winning design.

Posted in North America
March 26, 2014

HAVERHILL, Mass. (BRAIN) — Mavic Inc. is now working with Channel IQ to monitor online pricing of its products. The company will use Channel IQ to ensure vendors are honoring its minimum advertised price (MAP) policy. 

Posted in North America
March 26, 2014

GOLDEN, Colo. (BRAIN) – Business is booming for Weehoo, the maker of i•GO bicycle trailers, which allow small children to help pedal or safely rest during a ride. The company recently moved its headquarters into a new facility after outgrowing its previous space in two years.

Posted in North America
March 26, 2014

SANTA MONICA, Calif. (BRAIN) — Energy bar make Bonk Breaker has expanded its relationship with USA Cycling, which began last year.

Posted in North America
March 26, 2014

GOLDEN, Colo. (BRAIN) — Accessory brand Feedback Sports has promoted two internal sales staffers to regional sales manager positions, with Sammy Rutherford overseeing the Eastern U.S. and Tim Allen managing the West.

Posted in Industry News
March 26, 2014

MORGAN HILL, Calif. (BRAIN) — Specialized has made its Armadillo road tires tougher and more durable, the company says. 

Posted in New Products

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