All articles by BRAIN Staff
SUWANEE, Ga. (BRAIN) — Tire maker CST is implementing a minimum advertised price (MAP) policy for all of its bicycle products effective Nov. 1.
SAN FRANCISCO — Strava, an app popular with the cycling community, has raised $18.5 million in new money to pay for future growth and expansion, reports Re/Code Daily, a website that covers the digital technology market.
LOUISVILLE, Ky. (BRAIN) — For its 2015 edition in March, the North American Handmade Bicycle Show will introduce a new category, the Artisan Award, and a cyclocross race pitting framebuilders against one another.
PETALUMA, Calif. (BRAIN) — Yuba Bicycles has signed with eLastenrad, a German online seller of electric cargo bikes, as its new European distributor, selling direct to both consumers and dealers.
EUGENE, Ore. (BRAIN) — Rolf Prima has promoted Pete Moe to sales manager, where he will also oversee international sales.
CHICAGO (BRAIN)—Abus’ new 410 Ultra lineup was designed to complete the German lock brand’s 400 U-lock series, offering entry-level U-lock security at pocket-friendly price points.
TREVISO, Italy (BRAIN) — Sidi has distributed a new policy to its distributors and retailers prohibiting them from removing barcodes from products and said it is electronically tracking all products in an effort to stem gray-market sales.
CHICAGO (BRAIN) — SRAM has brought aboard advocacy and event marketing veteran Ethan Spotts as the company’s new road brand communication manager.