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North America

Posted February 12, 2016

IRVINE, Calif. (BRAIN) — When Andy Lightle's wife asked him what he wanted for his birthday eight years ago, he couldn't think of anything he really needed.

Posted in North America Tagged Advocacy/Non-profits
Posted February 12, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike will work with the North Carolina Cyclo-Cross organization to produce a 'cross race at this October's Fall CycloFest in Charlotte, North Carolina.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted February 11, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA’s general manager John Thompson told Giant dealers Thursday that it will sell bicycles directly to consumers who will collect their purchases at a Giant store.

Posted in North America Tagged Web/Internet / Omnichannel & Consumer Direct Sales
Posted February 11, 2016

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is developing a mobile app for its volunteers and volunteer coordinators, working with unself, a company that develops similar apps for a variety of community organizations.

Posted in North America Tagged Advocacy/Non-profits
Posted February 11, 2016

BOULDER, Colo. (BRAIN) —  ShowersPass has added SmartEtailing's Buy Local Now service to its website. The brand said the program supports dealers by providing an option for consumers to locally buy through their website, with the end goal of increasing traffic in brick-and-mortar locations.

Posted in North America
Posted February 10, 2016

IRVINE, Calif. (BRAIN) — Shimano American has slashed wholesale and retail pricing across its range of higher-end components and groups, from SLX all the way up to Di2 both road and mountain. The changes are component-specific and vary depending on the part.

Posted in North America
Posted February 10, 2016

SAN RAFAEL, Calif. (BRAIN) — Dispatch Communications has added Doug Barnett to its Southern California-based team.

Barnett joins the agency as an account executive for Dispatch's bicycle industry clients including Bell Helmets, Dainese, Giant Bicycles, Liv, Michelin and Shimano.

Posted in North America
Posted February 10, 2016

MENDHAM, N.J. (BRAIN) — Van Dessel Cycles has announced the hiring of Robert Vander Veur as its vice president of sales and development. He joined the company Feb. 8.

Posted in North America
Posted February 9, 2016
Company says it's focusing on innovation, marketing and supply chain as it reduces its global workforce by 3 percent.

MORGAN HILL, Calif. (BRAIN) — Specialized announced that it has made substantial organizational changes as it tightens up its structure to better serve riders and retailers.

Posted in North America Tagged People
Posted February 9, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Sean Burkey as its new account executive for Ohio and northern Kentucky. Burkey moves to Giant after several years as a Raleigh sales representative.

Posted in North America Tagged Sales Reps
Posted February 9, 2016

DERBY, Vt. (BRAIN) — Louis Garneau says it can turn around custom kit orders in four weeks this spring. The company said the 4-week turnaround applies to all orders placed in the U.S.

Posted in North America
Posted February 9, 2016

SANTA FE, N.M. (BRAIN) — Santa Fe-based distributor BTI is rolling out faster delivery incentives to dealers in most U.S. states.

Posted in North America Tagged Distributor news
Posted February 9, 2016

SANDY, Utah (BRAIN) — Reynolds Cycling has updated its Ride to Decide wheel demo ride program for 2016. Consumers will now be eligible for a $100 rebate and a free year of Reynolds' Assurance Program coverage if they buy a set of wheels after a demo.

Posted in North America
Posted February 8, 2016

LEXINGTON, S.C. (BRAIN) — Hawley announced Monday that it is increasing its U.S. sales coverage with the addition of three new sales reps: Patrick Arbour, Dave Riggs and Mike Lifshotz.

Posted in North America Tagged Sales Reps / Distributor news
Posted February 8, 2016

MILL VALLEY, Calif. (BRAIN) — California-based PR and communications firm True Commnications has added a staffer in New York.

Posted in North America Tagged People
Posted February 8, 2016

NEWBURY PARK, Calif. (BRAIN) — Liv's 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.

Posted in North America
Posted February 8, 2016

COLORADO SPRINGS, Colo. (BRAIN) — American Olympian Evelyn Stevens will attempt to break the world hour record later this month at the newly covered Olympic Training Center velodrome in Colorado Springs. Stevens will attempt to break the record of 46.882 km set Jan.

Posted in North America Tagged Racing & Sponsorship
Posted February 8, 2016

OGDEN, Utah (BRAIN) — Quality Bicycle Products has announced that the registration link for the Ogden Regional Fat Bike Summit is now open. The event is Friday, Feb.26. Registration is at visitogden.com/fat-bike-summit.

Posted in North America Tagged Consumer Expos and Rides
Posted February 8, 2016

EUGENE, Ore. (BRAIN) — Burley Design has hired Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories.

Posted in North America
Posted February 8, 2016

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has hired the MAP monitoring service provider Oris Intel to support its minimum advertised pricing and sales policies.

Posted in North America Tagged MAP / Distributor news

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