LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.
OAKLAND, Calif. (BRAIN) — The UnitedHealthcare Pro Cycling Team and Fizik are auctioning some custom team-color saddles to benefit the United Healthcare Children's Project.
LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year.
The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.
LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.
The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.
CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing.
IOWA CITY, Iowa (BRAIN) — Veteran custom framebuilder Tom Teesdale died Monday of a heart attack while riding in the Register’s Annual Great Bicycle Ride Across Iowa, RAGBRAI, the event has announced. Teesdale was 62.
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.
TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand.
VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.
BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.
The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.
WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.
KETCHUM, Idaho (BRAIN) — Clothing brand Club Ride says its second quarter sales were up 37 percent compared to the same period last year to $718,000.
Sales for the first half of the year grew from $1.2 million last year to nearly $1.6 million this year.
SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.
MADISON, Wis. (BRAIN) — Former Trek executive Mary Burke, running for governor in her homestate, quickly hit back when her opponent began running a TV ad attacking Trek for its overseas manufacturing. Mary Burke’s brother, Trek president John Burke, also told a local paper that the ad should be taken down.
VALENCIA, Calif. (BRAIN) — Jimmy "Mac" McIlvain is stepping down as editor of Hi-Torque's Mountain Bike Action magazine, he announced on his Facebook page Friday.
LOUISVILLE, Colo. (BRAIN) — Wheels Mfg. is offering race and event promoters a free selection of rear derailleur hangers to help participants get back in the race.
PETALUMA, Calif. (BRAIN) – Yuba Bicycles has hired veteran bike designer and Volagi Cycles co-founder Barley Forsman as design director. Forsman will help Yuba expand its product line and take the cargo bike brand in new and innovative directions, the company said.
SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face, is now selling its cycling products through BTI, QBP, Hawley and Cyclone.
NOVATO, Calif. (BRAIN) — Marin Bikes has added a new online warranty tool for its dealers and a new business communication site that it calls its .biz site.
Marin has been testing the sites since February this year with some of its dealers.
SAUSALITO, Calif. (BRAIN) — Bar Fly has expanded North American distribution of its handlebar mounts and other accessories through Quality Bicycle Products in the U.S. and Ryeka Sport in Canada. Both distributors have product in stock and ready to ship.