FORT LAUDERDALE, Fla. (BRAIN) — Velocare, a new-bicycle extended warranty provider in the U.S., has hired Erik DeKold as its national sales and marketing director. DeKold is a 17-year bicycle industry veteran.
NORTH VANCOUVER, British Columbia (BRAIN) — X-Fusion Suspension has announced a new service center for Western Canada, SuspensionWerx, located in North Vancouver.
AMES, Iowa (BRAIN) — North America Cycles has hired Steven Harad as its director of sales. Harad will oversee the formation of a national sales force to begin selling parts, accessories, and bicycles to IBDs.
ANAHEIM, Calif. (BRAIN) — Triathlon Business International has announced the lineup of speakers and panels that will address the needs and issues race directors face at the 6th annual TBI conference.
NOVATO, Calif. (BRAIN) — TK Rep Group will be representing Marin Mountain Bikes in Oregon, Washington, Idaho, Montana, Wyoming, Hawaii and portions of Northern and Central California, the company announced this week.
MONTREAL (BRAIN) — Custom framebuilder Guru Cycles sent a letter to dealers this week announcing that the company is going through restructuring.
Guru's Ted Matthews and VP of sales Robert Pinazza declined to comment on the letter or the restructuring on Wednesday afternoon.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is working with the National Bicycle Dealers Association on the agenda and topics to be discussed at January’s IBD Summit. The two groups are looking to build on what was started at the previous Summit and the creation of The Manifesto for Change.
LEXINGTON, S.C. (BRAIN) — Hawley is expanding its product offering with the addition of Club Ride apparel, Bern helmets and KS suspension and seatposts, which will become available for ordering at the beginning of 2016.
SALT LAKE CITY (BRAIN) — Scott Bikes has partnered with the Road 2 Recovery Foundation to help raise funds for sponsored freerider Paul Basagoitia, who suffered a spinal injury while competing at the Red Bull Rampage in October.
SANTA FE SPRINGS, Calif. (BRAIN) — Bravo Sports Corp. has acquired protective gear company Pro-Tec from Dye Precision, Inc., adding it to its portfolio of action sports brands, which include SixSixOne and ONE Industries. The purchase price was undisclosed.
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has signed a new distribution partnership with Kempter Marketing, Inc. (KMI), which becomes the exclusive distributor of the brand in Canada starting Dec. 14, taking over from Passion Sports.
EUGENE, Ore. (BRAIN) — Rolf Prima has hired Multisport Arsenal and Jeff Winnick to expand support of the wheel maker’s dealers and bolster its outside rep force.
VENTURA, Calif. (BRAIN) — Zeitbike has added Fiks: Reflective, a Pittsburgh-based maker of reflective bike safety stickers, to the distributor’s line of brands.
BOULDER, Colo. (BRAIN) — PeopleForBikes led another "fly-in" lobbying trip to Washington last week. Members of the board of the North America Bikeshare Association met with lawmakers to discuss the transportation bill and federal policies that affect bike sharing systems across the country.
MANHATTAN, N.Y. (BRAIN) — New York retailer NYCeWheels is distributing NOV Design, a line of custom modification parts for Brompton folding bikes.
NOV Design makes Brompton modifications ranging from $100 sets of hinge clamps to $450 chain tensioners. Its line includes more than 50 upgrade parts.
CAMARILLO, Calif. (BRAIN) — Specialized Bicycle Components has joined SmartEtailing’s Supplier Sync program. Specialized retailers can now blend their in-store inventory with real-time availability of Specialized products on their websites.
CHICAGO (BRAIN) — The Chicagoland Area Bicycle Dealers’ Association (CABDA) on Friday announced a wave of new companies that will exhibit at the association’s trade show in February.
COON VALLEY, Wis. (BRAIN) — Custom cycling apparel company Borah Teamwear recently installed a 49-kilowatt solar array that will produce about 43 percent of the company’s annual electricity consumption. The system was installed on Borah’s south-facing roofline and utilizes 160 solar panels.
WASHINGTON, D.C. (BRAIN) — The latest list of bike-friendly businesses from the League of American Bicyclists includes companies across 49 states and the District of Columbia.