CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.
Jackson is best known for his long-term stint as brand manager at Masi Bicycles.
MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.
LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.
WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.
WESTPORT, Mass. (BRAIN) — Marka Spalding Wise, a familiar face to generations of New England road and cyclocross racers, died Friday in Fall River, Massachusetts, following a short period of rapidly declining health. She was 80.
MIAMI (BRAIN) — Cipollini USA has recently hired Ming Tan as its national sales and marketing contract manager.
Tan, the head of MC² Sports Specialists, brings over 25 years of experience in the cycling industry and has worked with brands such as Look Cycle, Ritchey Design, and Capo Cycling Apparel.
DURANGO, Colo. (BRAIN) — Several more mountain bike race legends from the 1990s are expected to participate in Todd and Ned's Durango Dirt Fondo, an event being held this September to celebrate the 25th anniversary of the first UCI mountain bike world championships, held in Durango in 1990.
PROVIDENCE, R.I. (BRAIN) — This year's New England Builders' Ball, which features displays from many handmade bike makers, will be held at the Roger Williams Park Casino this year. The Ball is held during the KMC Cyclo-Cross Festival Presented by Maxxis.
SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S. ambassador program for the 2015/2016 calendar year.
KENT, Wash. — A flat market, a proliferation of niche lifestyle brands and the growing dominance of Trek, Specialized and Giant at specialty retail has led Accell North America to reposition its Raleigh brand in the marketplace.
SALT LAKE CITY (BRAIN) — POC has named Adam Bookwalter the brand's North American bike sales manager. Bookwalter will join POC starting July 15.
ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.
Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.
LOUISVILLE, Ky. (BRAIN) — Early-bird rates for the 2016 National Handmade Bicycle Show, offering a $100 savings on any booth space, end this Wednesday, July 15.
Available booth spaces include 10x10, 10x20, 20x20 or New Builder Tables.
BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing a comfortable place to gather and enjoy events, food, and music.
EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.
LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.
Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.