HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components has hired bike industry veteran Devyn Pelley as its North American sales director. Pelley will spearhead all sales operations and relations in North America for the component maker. He has spent the past six years in a similar capacity at Race Face/Easton.
DENVER (BRAIN) — The NBC Sports Group will televise the inaugural Colorado Classic pro road race on NBCSB and NBC Sports Gold. The four-day race is Aug. 10-13.
WASHINGTON (BRAIN) — The Sustainable Trails Coalition is applauding legislation introduced last week that would end a ban on bikes, wheelchairs, strollers and game carts in federally designated Wilderness areas. The bill, introduced by Rep. Tom McClintock, R-Calif., would let federal land managers regulate the use of such vehicles on Wilderness trails.
SALT LAKE CITY, Utah (BRAIN) — The North American Handmade Bicycle Show will donate $1 from the sale of each admission ticket at next week's show to the Trips For Kids Initiative.
Since 1988, Trips For Kids has helped disadvantaged kids discover the joy of mountain biking.
LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works has reached an exclusive agreement with Innegra Technologies, which makes a fiber material that Allied uses in its Alfa road frame.
The companies said the exclusive joint development partnership will bring new technology to the cycling industry.
BERKELEY, Calif. (BRAIN) — Roxanne Vogel has joined Gu Energy Labs as sports nutritionist, a new position for the company.
BOSTON (BRAIN) — Vittoria Industries North America has added Mike King to its growing roster of athletes and ambassadors.
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has hired Chris Sword as president. He replaces Mike O'Connor, who served as president of the Shimano-owned company before retiring in December 2016.
SUN VALLEY, Idaho (BRAIN) — A documentary about Rebecca Rusch's 1,200-mile attempt to ride the historic Ho Chi Minh trail through Vietnam, Laos and Cambodia will premiere in the athlete's hometown of Sun Valley this month.
ROCHESTER, N.Y. (BRAIN) — Blackout Distribution and Cinema BMX have recently hired Harley Haskett as the new creative director for both brands.
ST-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Canadian mountain biker Geoff Kabush is planning a year of chasing race adventures around the globe on a new one-man sponsorship program with title sponsors Scott Sports and Maxxis.
GOLDEN, Colo. (BRAIN) — Feedback Sports LLC has promoted two employees: Jeff Nitta and Katie Macarelli.
IRVINE, Calif. (BRAIN) — Dave Cullinan, a former world champion downhill racer who has been Troy Lee Design's national sales manager, is joining Rokform as its new vice president of business development.
ALISO VIEJO, Calif. (BRAIN) — Highway Two has named two new company-direct territory managers in California.
SEATTLE (BRAIN) — Chuck Wurster, the vice president of RacerMate Inc., announced Thursday that the company was ending production of its CompuTrainer smart trainer. Wurster said RacerMate will continue to manufacture its Velotron ergometer, which is used in research settings.
SCOTTS VALLEY, Calif. (BRAIN) — For its second year, Bell is expanding its Bell Joy Ride program from eight to 12 markets. The program's mission is to get more women mountain biking, more often.
The expansion means the addition of six new ambassadors and four new regions.
VALLEJO, Calif. (BRAIN) — Wren Sports has announced a new distributor in France and increased OE spec for its fat-bike suspension fork.
Ultimate Cycle Distribution has been named Wren's exclusive distributor for France.
CHICAGO (BRAIN) — Fox Factory and SRAM are battling in courts in Illinois and California over several patent infringement suits involving the companies' brands. Fox Factory told investors Wednesday that the litigation cost the company $2.75 million last year.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. is reporting a 16.6 percent increase in revenue in its fourth quarter, capping a nearly 10 percent increase in sales for the company's full fiscal year, which ended Dec. 30, 2016.