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UPDATED: It all started at a bike shop, of course.

PHILADELPHIA (BRAIN) — Super Bowl viewers may see at least one bicycle during the ad breaks on Sunday (and on Youtube before and after the game). In a Skittles candy ad, retired NFL player Marshawn Lynch pedals an SE Bikes Fat Ripper around Houston.

Portable, pressurized shower system is marketed for use on people, gear and pets.

CARLSBAD, Calif. (BRAIN) — The  founder of RinseKit, a portable shower system, is appearing on Friday's Shark Tank program on ABC. The company, which alreadysells through more than 1,500 retail locations, is hoping to expand further with help from the program's investors.

SAN MATEO, Calif. (BRAIN) — GoPro Inc. on Thursday reported a widened fourth-quarter net loss of $115.7 million — its fifth consecutive quarter in the red — and a full-year loss of $419 million.

Tagged Earnings/Financial Reports
Massachusetts builder has produced more than 30,000 frames since 1997.
The Seven staff.

WATERTOWN, Mass. (BRAIN) — In early 1997, a group of former Merlin Metalworks employees launched a new brand, Seven Cycles, with a plan to offer a wide array of custom bikes on a shorter timeline than Merlin and other builders. 

New Santa Fe Springs facility will replace current Long Beach and Huntington Beach warehouses and will serve ASI and Performance.

PHILADELPHIA (BRAIN) — ASI is leasing a 68,000-square-foot facility in Santa Fe Springs, California, that will replace its current offices and warehouse in Huntington Beach as well as a warehouse in Long Beach.

CORTEZ, Colo. (BRAIN) — Mission Sports Group is now working with Mountain Bike Hall of Fame member and Olympian, Ruthie Matthes.

Tagged People

SAN DIEGO, Calif. (BRAIN) — The growing UK nutrition brand Science in Sport has hired a general manager for North American growth and development.

Tagged People

COLORADO SPRINGS, Colo. (BRAIN) — SRAM has taken its educational program on the road with STU2U.

LOS ANGELES (BRAIN) — Hollywood Racks has brought on Jen Dickson as its new sales manager for U.S. customers.

For the past nine years Dickson was the inside sales manager for KHS Bicycles. She has more than 18 years of industry experience working as a sales rep, mechanic, IBD buyer and manager.

Tagged People

SAUSALITO, Calif. (BRAIN) — U.S. cyclists itching to swing a leg over a Canyon bike will need to wait a little longer. The German consumer-direct brand is now aiming for a third-quarter launch into the U.S. market.

Tagged Omnichannel

VANCOUVER, Wash. (BRAIN) — Lazer Sport USA has opened its North American office, which will handle dealer support, sales and customer service. The new office is located in Vancouver, Washington.

NORTHVALE, N.J. (BRAIN) — G. Joannou Cycles has hired industry veteran Chris Budich to manage its U.S. business development for its Jamis and Nirve Bicycles brands.
In his new role, Budich will be responsible for managing the company's IBD network with an emphasis on developing and servicing U.S.

Tagged People

PORTLAND, Ore. (BRAIN) — The online bike registry platform Project 529 has acquired the National Bike Registry and is integrating the two programs, which have nearly 400,000 bikes in their combined registries.

Tagged Mergers & Acquisitions

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has expanded its warranty on its bikes and batteries to two years. The new policy is effective for all Pedego bikes sold beginning Jan. 1, 2017. 

LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California on Tuesday announced the route of this year’s event.

MONTEREY, Calif. (BRAIN) — Operators of the Sea Otter Classic have reached a 15-year agreement with Monterey County for use of the Laguna Seca Recreation Area for its annual event.

Tagged Sea Otter Classic
Velofix Minnesota partners Paul Schoening (left) and Al Watts.

MINNEAPOLIS, Minn. (BRAIN) — The owners of VeloFix Minnesota, who eventually plan to operate Velofix vans throughout the state, will hold a grand opening party this Thursday in conjunction with a local Mercedes Sprinter dealership.

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Tagged Racing & Sponsorship

SAUSALITO, Calif. (BRAIN) — True Communications, a PR and marketing firm with many bike and outdoor industry clients, has hired Meredith Obendorfer as a senior vice president.

Obendorfer has extensive experience in strategic communications and a personal passion for adventure sports.

ANAHEIM, Calif. (BRAIN) — Box Components' BMX and mountain bike components, including its new Box One drivetrain, are now available nationwide from J&B.

Tagged Distributor news

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