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North America

Posted July 16, 2015

MIAMI (BRAIN) — J&B Importers is now distributing Prologo saddles. Prologo reps have been on the road with J&B outside salesmen to visit retailers since April's Sea Otter Classic.

Posted in North America
Posted July 16, 2015

IRVINE, Calif. (BRAIN) — D6 Sports, Inc., the parent company of Hang Ten (a bike and surf/skate brand) and Airwalk (a skate and bike shoe brand), has been sold to PTX Performance Products USA LLC.

Posted in North America Tagged Mergers/Acquisitions
Posted July 16, 2015

CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.

Jackson is best known for his long-term stint as brand manager at Masi Bicycles.

Posted in North America Tagged People
Posted July 15, 2015

MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.

Posted in North America
Posted July 14, 2015

LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.

Posted in North America
Posted July 14, 2015

WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.

Posted in North America
Posted July 14, 2015

WESTPORT, Mass. (BRAIN) — Marka Spalding Wise, a familiar face to generations of New England road and cyclocross racers, died Friday in Fall River, Massachusetts, following a short period of rapidly declining health. She was 80.

Posted in North America
Posted July 14, 2015

MIAMI (BRAIN) — Cipollini USA has recently hired Ming Tan as its national sales and marketing contract manager.

Tan, the head of MC² Sports Specialists, brings over 25 years of experience in the cycling industry and has worked with brands such as Look Cycle, Ritchey Design, and Capo Cycling Apparel.

Posted in North America
Posted July 14, 2015

DURANGO, Colo. (BRAIN) — Several more mountain bike race legends from the 1990s are expected to participate in Todd and Ned's Durango Dirt Fondo, an event being held this September to celebrate the 25th anniversary of the first UCI mountain bike world championships, held in Durango in 1990.

Posted in North America Tagged Consumer Expos and Rides
Posted July 14, 2015

PROVIDENCE, R.I. (BRAIN) — This year's New England Builders' Ball, which features displays from many handmade bike makers, will be held at the Roger Williams Park Casino this year. The Ball is held during the KMC Cyclo-Cross Festival Presented by Maxxis.

Posted in North America Tagged Consumer Expos and Rides
Posted July 14, 2015

SAUSALITO, Calif. (BRAIN) — Consumer-direct brand Bulls Bikes USA will launch a U.S. ambassador program for the 2015/2016 calendar year.

Posted in North America
Posted July 14, 2015

KENT, Wash. — A flat market, a proliferation of niche lifestyle brands and the growing dominance of Trek, Specialized and Giant at specialty retail has led Accell North America to reposition its Raleigh brand in the marketplace.

Posted in North America
Posted July 13, 2015

SALT LAKE CITY (BRAIN) — POC has named Adam Bookwalter the brand's North American bike sales manager. Bookwalter will join POC starting July 15.

Posted in North America Tagged People
Posted July 13, 2015

ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.

Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.

Posted in North America
Posted July 13, 2015

LOUISVILLE, Ky. (BRAIN) — Early-bird rates for the 2016 National Handmade Bicycle Show, offering a $100 savings on any booth space, end this Wednesday, July 15.
Available booth spaces include 10x10, 10x20, 20x20 or New Builder Tables.

Posted in North America Tagged North American Handmade Bicycle Show
Posted July 10, 2015
LONGMONT, Colo. (BRAIN) — Liv will return as sponsor of the women’s category of the Wheelers & Dealers industry race at this year’s Clif Bar CrossVegas, race organizer Watts Marketing announced Friday.
Posted in North America Tagged Competition / Events / Interbike
Posted July 10, 2015
DETROIT (BRAIN) — Urban bike maker Detroit Bikes has hired former Electra sales leader Justin Manthe as its national sales director.
Posted in North America Tagged People
Posted July 9, 2015

BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.

Posted in North America
Posted July 9, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing  a comfortable place to gather and enjoy events, food, and music.

Posted in North America Tagged Interbike
Posted July 9, 2015

EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.

Posted in North America

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