SANTA FE, NM (BRAIN)—Shops have an option now for receiving Magura factory service on all Magura products: they can still send products to Magura USA in Illinois, or BTI in New Mexico.
BETHEL, CT (BRAIN)—Cannondale Sports Group (CSG) has promoted Rory Mason to global director of sports marketing.
In Mason’s new role, he will oversee all of the sports marketing for CSG brands (Cannondale, GT, Schwinn and Mongoose) and will create distinct programs that support each individual brand.
MONTREAL, Quebec (BRAIN)—ExpoCycle 2008 kicked off with a successful first day on Sunday.
Renown facilitator Tom Shay, of Profits Plus Solutions, was impressed with the turn out to his sessions.
Check out this Biketown Africa coverage by ABC.
FRIEDRICHSHAFEN, Germany (BRAIN)—What do fast computers have in common with fast bikes?
They can make a fast bike even faster—and, more important, help the engineers that design bike components work at speeds that would make a track sprinter proud.
FRIEDRICHSHAFEN, Germany (BRAIN)—After more than two decades in business, Brompton has built a loyal following around the world. But until now, someone searching for the British folding bike maker at Eurobike would have been out of luck: This is the first year Brompton has had its own booth in Friedrichshafen.
FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM’s Stan Day has two items on his to-do list now that the company has received a financial infusion from a Wall Street investment bank. He wants to continue developing innovative products—and he wants to give the advocacy community a $2 million annual boost to promote cycling.
FRIEDRICHSHAFEN, Germany (BRAIN)—Salvatore Truglio, Prologo’s sales manager, said European dealers would find a variety of new saddle designs from the Italian company when they visit its booth at Eurobike.
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike announced the winners of the Eurobike Awards 2008 yesterday evening on the Fashion Show stage. This year's competition attracted a record 362 entries from 27 countries—up substantially from last year's 269 products.
ARGENBUEHL, Germany (BRAIN)—Luke Bame has what he calls the best job in the world for a 24-year-old American. He lives in Langenthal, Switzerland, and works for Motorex Oil of Switzerland in its marketing and sales department.
ARGENBUEHL, Germany (BRAIN)—This is Kurt Person’s first visit to Eurobike and as the new general manager and vice president of the Hayes Bicycle Group he will get a firsthand look at Europe’s biggest bicycle show.
ARGENBUEHL, Germany (BRAIN)—In Hinduism, Kali is the six-armed goddess of death, destruction and rebirth.
Mike Wilson hopes to appeal to the goddess’s good side as he and his partners prepare to bring the first products to market for their new company, which they named Kali.
ARGENBUEHL, Germany (BRAIN)—Crankbrothers’ founding partner Andrew Herrick will call Europe home following Eurobike. Herrick will work with the Selle Royal family of brands out of Selle Royal’s office in Vicenza, Italy. Selle Royal and Crankbrothers merged in February.
CHICAGO, IL (BRAIN)—SRAM Corporation has updated its general management and sales structure in Europe.
It was announced at Eurobike that Martin Van Beek, general manager of SRAM Europe, has elected not to accept an evolved general management role and will exit the company.
ARGENBUEHL, Germany (BRAIN)—Stefan Reisinger was all smiles at the entrance to the Eurobike Demo Day yesterday morning. Reisinger, Eurobike’s project manager, was pleased with the warm and sunny weather and the strong turnout of dealers who showed up to test-ride bikes.
FRIEDRICHSHAFEN, Germany (BRAIN)—Executives at Giant Bicycle should be all smiles tomorrow as Eurobike opens to what should be a record number of visitors.
TAIPEI, Taiwan (BRAIN)—Taiwan has recorded strong export growth in North America with bicycles during the first half of this year.
GOIRLE, Netherlands (BRAIN)—Specialized has opened a concept store in Goirles, Holland, and plans to continue expanding the model in that country and other European nations, said Paul Pigmans, marketing and sales officer with Specialized in the Netherlands.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike have announced preliminary exhibitor and event information for its inaugural OutDoor Demo East, to be held at the Roger Williams Park in Providence, R.I.