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North America

ASBESTOS, Quebec (BRAIN)—BionX took a huge step forward in its plans for U.S. growth with the signing of a vendor sales manager agreement with Quality Bicycle Products.

Tagged Distributor news

MONTREAL, Quebec (BRAIN)—Vélo Québec Association invites its active transportation partners and community stakeholders from across Quebec and Canada to the country’s first rendezvous, in Montreal, on June 3.

Tagged Events

OAK PARK, IL (BRAIN)—Arietar Ltd. (parent company of and has signed a contract with Colorado-based bike manufacturer Tommaso Bicycle Company, licensing up to 20,000 Aircaddy containers to be made in Smurfit-Stone’s state of the art facility in Shanghai, China.

MANCHESTER, NH (BRAIN)—The Bike Cooperative has entered into a strategic partnership with Shopatron, Inc., a collaboration designed to expand online sales opportunities for the cooperative’s member retailers and supplier partners, while driving more of the cycling industry to Shopatron’s successful e-commerce platfo

Click on link to check out this fun new cycling game from Cygolite.

MILAN, Italy (BRAIN)—Oakley posted double digit growth in 2009 despite the rocky economy according to year-end earnings results released Monday by Oakley’s parent, Luxottica Group.

The solid results last year were on top of double-digit growth in 2008, the company said.

Tagged Earnings/Financial Reports

PASADENA, CA (BRAIN)—POP displays in all Bristol Farms stores feature a unique Special Edition 2010 Foes Racing Pasadena Crown City Commuter Bike as a prize valued at $2,600 to customers that avail themselves of an easy in-store tear-off sheet that directs them to the FRS Cycling specific site and a chance to win th

FRYEBURG, ME (BRAIN)—Downeast Bicycle Specialists' Open House will highlight more than 900 new items featured in the distributor's catalog for the 2010 season.

Tagged Events / Distributor news

RICHMOND, VA (BRAIN)—The sixth annual edition of the Shimano North American Handmade Bicycle Show saw an estimated 6,200 visitors over its three days in Richmond, Virginia.

Tagged Events


Tagged Distributor news


FLETCHER, NC—To the U.S. Patent Office, it is known as a “steering bearing assembly for wheeled vehicles.” The bicycle industry knows it simply as the threadless headset.

Word on the handmade streets is that the famed frame builders' show is heading to Austin, Texas next year. They say everything is bigger in Texas. We'll see if that also holds true for next year's handmade show.

MILL VALLEY, CA (BRAIN)—Alienation BMX's new Web Site features a dealer log in.

Tagged Web/Internet

CHICAGO, IL (BRAIN)—The German dealer association VSF has awarded their first ethic award to the World Bicycle Relief. President of World Bicycle Relief F.K. Day attended the ceremony in Berlin, Germany, to receive the award personally.

Tagged Awards

CHARLOTTE, NC (BRAIN)—Gita Sporting Goods will distribute Team issue RadioShack kits; they will be available through various retailers beginning in March.

Tagged Distributor news

HEERENVEEN, The Netherlands (BRAIN)—Accell Group cashed in on the growing popularity of bikes for transportation last year, posting a 6 percent increase in sales and a 15 percent spike in profit.

Tagged Earnings/Financial Reports

PHOENIX, AZ (BRAIN)—Retailers in Phoenix have tailored their product selection based on a flat city center and the world-class mountain bike trails that surround it by focusing on cool cruisers and hot 29ers, participants on the last day of the BRAIN Dealer Tour of Phoenix discovered.

Tagged Events

SAN RAFAEL, CA (BRAIN)—Trips for Kids' annual Brews, Bikes and Bucks fundraiser held Sunday, February 21, attracted more mountain bike pioneers, along with dozens of Bay Area-based mountain bikers, than it has since its inception 12 years ago.

Tagged Events

HAVERHILL, MA (BRAIN)—Pedro’s will relocate from a business park in Wilmington, Massachusetts to a century-old former shoe factory in nearby Haverhill this weekend.

SANTA FE, NM (BRAIN)—The BTI 2010 catalog began arriving on shop doorsteps nationwide this week courtesy of UPS delivery.

Tagged Distributor news


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