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North America

LAGUNA HILLS, CA (BRAIN)—The founder of the leading custom framebuilding resource "Frameforum" ( has launched a new Web site focusing on the custom and handmade bike sectors of the industry, which has seen something of a revival over the past few years.

Tagged Web/Internet

SAN RAFAEL, CA (BRAIN)—For the second year, Ellsworth Handcrafted Bicycles is sponsoring a trade-in program to help Trips for Kids (TFK) fund more mountain bike rides for disadvantaged youth around the world.

Tagged Advocacy/Non-profits

STEAMBOAT SPRINGS, CO (BRAIN)—Trek Distribution is now making available Honey Stinger products to all of its retailers.

Tagged Distributor news

RANCHO SANTA MARGARITA, CA (BRAIN)—The OC Bicycle Swap Meet is happening again at Serfas headquarters in Rancho Santa Margarita at 8 a.m. on Saturday, December 5.

Tagged Events

GARDEN CITY, ID (BRAIN)—Hippie-Tech now offers full factory-authorized Fox fork service to its offerings to retailers, after a six-year absence.

MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.

Tagged Consumer Expos and Rides / Sea Otter Classic

BOULDER, CO (BRAIN)—Panache Cyclewear has added Andy Pemberton to its management team as vice president of sales and marketing.

Pemberton will be responsible for retail and custom clothing business development, marketing and promotions for the Boulder-based cycling apparel company.

Tagged People

WATSONVILLE, CA (BRAIN)—Revenue was down 14.8 percent at Fox Racing Shox for the third quarter of the year as both OEM and aftermarket sales dropped in the weak economy.

Tagged Earnings/Financial Reports

“Freds are men and women like me. We love riding our bikes, watching professional cycling, buying new bikes, clothes and gadgets for cycling. We aren’t always going to be the first to finish a race or get to the top of a hill, but we’re always going to look good doing it!”

MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.

Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.

Tagged Consumer Expos and Rides / Sea Otter Classic

South Queensferry, UK (BRAIN)—Hotlines has appointed Andy Gowan to look after the UK marketing of their brands that include Lapierre, Ghost, Lynskey, Nuke Proof and Ragley.

Tagged People

VANCOUVER, British Columbia (BRAIN)—Canada’s Mountain Equipment Co-op expects to move about 5,000 mid-level road, mountain and urban bikes in the first year selling its new bike line, according to Tim McDermott, bike product manager for MEC.

SAN FRANCISCO, CA (BRAIN)—Timbuk2 has hired Mike Wallenfels to be its new CEO. He started his new position yesterday.

Tagged People

"I don't want to win unless I know I've done my best, and the only way I know how to do that is to run out front, flat out until I have nothing left. Winning any other way is chicken-s#!t."

—Billy Crudup as Steve Prefontaine in "Without Limits."

MARINA, CA (BRAIN)—Sidi America has contracted Perfect Pitch Creative to provide creative services for marketing and promotions, in a collaboration that will elevate Sidi’s profile with consumers and dealers alike.

MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has launched a new advocacy initiative that will pump $300,000 into locally-oriented, bicycle-related non-profit organizations through its U.S. dealer network in 2010.

LAGUNA HILLS, CA (BRAIN)—The holiday season is fast approaching and the staff at Bicycle Retailer is wishing the nation’s retailers a joyous shopping season. And you can help. Send us your product pick for the season’s best stocking stuffer.

Tagged BRAIN News

GRAND JUNCTION, CO (BRAIN)—DT Swiss has hired Matt McClendon to be its after market sales manager.

McClendon had been with Kenda USA as its OEM sales manager.

Tagged People

SANTA BARBARA, CA (BRAIN)—Specialized wrapped up a three-day women’s product launch today in Santa Barbara, California, where it hosted a half-dozen writers and editors from women’s health, fitness, travel and outdoor magazines.

Tagged Events

LAGUNA HILLS, CA (BRAIN)—Do you have bike related videos that you'd like to share with the BRAIN audience?

If you do please email the web editor at for possible inclusion on the front page of the BRAIN Web site.

Tagged BRAIN News


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