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North America


ASPEN, CO—Last summer Michael Wamtler sold $79,000 worth of Storck bicycles in one week.

Tagged Distributor news


SUN VALLEY, ID—Dealers can expect more value-driven, price-conscious options for 2010 if product displayed at PressCamp is an indication.

Exhibitors at the June media event showed product in line with a more conservative approach toward consumer spending.

MILAN, Italy (BRAIN)—Luxottica sales were up 3.5 percent in the second quarter due in large part by the performance of Ray-Ban and Oakley.

Tagged Earnings/Financial Reports

KEYSTONE, CO (BRAIN)—Giant Bicycles emphasized weight and rigidity in its 2010 line of full suspension mountain bikes, which includes three new long-travel aluminum frame sets and two new short-travel carbon fiber bikes.

Tagged Events

DUBLIN, Ireland (BRAIN)—The cycling equipment industry has formed the Global Organization of Cycling Equipment Manufacturers (GOCEM) with the objective of providing a unified voice for the cycling industry.

Tagged Racing & Sponsorship

OLNEY, IL (BRAIN)—Magura USA has hired multi-time mountain bike champion and Olympian Ruthie Matthes.

Tagged People

SAN JUAN CAPISTRANO, CA (BRAIN)—Participants of the 2009 Outdoor Retailer Summer Market are optimistic about the opportunities for the outdoor recreation market and are committed to weathering the economic challenges together.

Tagged Tradeshows and conferences

It's amazing! Ray Keener has still kept his summer retail job! To read more about his latest retail exploits, click on the link to the BRAIN Blog.

NEW YORK, N.Y. (BRAIN)—The Wacoal Sports Science Corporation (WSSC), makers of CW-X Conditioning Wear, has signed an agreement with Big Bear Sports to be the brand's new distributor in the United Kingdom and Republic of Ireland.

NEW YORK, N.Y. (BRAIN)—New York City Council has approved a bill requiring commercial building owners and managers to provide access for bicycles, according to the New York Times.

Tagged Media/Publishing

WATSONVILLE, CA (BRAIN)—After four years, Fox Racing Shox has launched its new Web site (click on link).

Tagged Web/Internet

"Hey pistolero, there is no 'i' in "team." What did i say in March? Lots to learn. Restated."

—Lance Armstrong (in none other than a Tweet), in response to Alberto Contador's comments on how he never has admired Armstrong and never will.

Congrats to Boa Technology president Mark Soderberg who took 1st at the U.S. Mountain Biking Championship. Click on link for full story.

TEMECULA, CA (BRAIN)—Sidewall is now distributing Snafu parts and accessories in the United States.

Sidewall will be distributing popular Snafu parts like the Mobeus detangler and AstroGlide cable, and much more.

Tagged Distributor news

CHICAGO, IL (BRAIN)—SmartEtailing has partnered with to provide the latter’s powerful reservation engine so that bike rental and tour reservations can begin directly from bike shop Web sites.

LAGUNA HILLS, CA (BRAIN)—Call it the "Lance Effect," call it what you will, this year's Tour de France TV ratings were way up over last year.

Live morning coverage was up was up 98 percent over last year, with nearly 530,000 viewers, compared with more than 267,000 from 2008.

Tagged Events

ROCHESTER, NY (BRAIN)—A federal judge granted a stay late last month in a patent infringement lawsuit between the parent company of Stan’s NoTubes and Specialized.

BOSTON, MA (BRAIN)—Mayor Thomas M. Menino's Boston Bikes program unveiled an innovative system to recover stolen bicycles.

Tagged Web/Internet

BOULDER, CO (BRAIN)—Gruppo Bici N.A. has signed a distribution agreement with Axevo S.r.l. for its original equipment and replacement brake hoods in colors for Campagnolo, Shimano and SRAM controls in North America under its Canditalia brand.

Tagged Distributor news

BOULDER, CO (BRAIN)—The rush is on for entry into the biggest cyclocross race in the U.S. CrossVegas registration opens on August 1 at noon (EST) for all categories.

Tagged Events


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