Eurobike

Posted August 31, 2015
The event's outdoor demo to continue throughout the show next year.

FRIEDRICHSHAFEN, Germany (BRAIN) — Next year's Eurobike show will add a second public day and the event's outdoor demo will continue throughout the show.

Posted August 28, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — The World Federation of the Sporting Goods Industry announced at Eurobike this week that new wheel testing procedures have been finalized and will be presented to the Union Cyclist Internationale (UCI) Equipment Commission in October.

Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Santa Cruz Bicycles, which was purchased by Pon Holdings earlier this summer, has taken over its distribution in the Germany and Austria markets, the company announced this week.

Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — From tubes and helmets to folding bikes, footwear and everything in between, new product galore made its debut in the halls of the Messe Friedrichshafen during the first two days of Eurobike 2015.

Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — WTB is showing off its new Saddle Fit System at Eurobike. The system is designed to steer a rider towards suggested saddles by using a pressure sensitive pad that is placed over the rider's existing saddle to measure sit-bone position.

Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Ready for another addition to the growing number of terms for the “plus” tire size?

Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — It was standing room only today at the Taiwan Excellence New Products Launch, presented in conjunction with the Taiwan External Trade Development Council (TAITRA).

Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Fail to match the color of your fork or rims to your mountain bike frame and you run the risk of becoming a fashion pariah. 

MRP is here to help.

Posted August 26, 2015
The POC Fondo Light Jersey.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC's new Fondo road cycling collection is aimed at non-elite cyclists interested in performance and comfort. It is POC's third cycling collection, joining AVIP, which is focused on rider safety, and Raceday, which is aimed at elite athletes.

Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike on Wednesday, Italian saddle maker Selle Royal debuted its newest line, Scientia, which was designed in conjunction with researchers from the University of Cologne in Germany. 

Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup.

Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — For years now, Rotor has marched to the beat of its own drum in road drivetrain components, whether it’s offering oval Q-Ring chainrings or eschewing carbon cranks in favor of aluminum ones because it believes the material offers superior performance for the application.

Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — With a global release set for spring 2016, SRAM unveiled its long-awaited wireless electronic road groupset, SRAM Red eTAP, on the opening day of Eurobike on Wednesday.

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