Industry News
SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition.
Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female athletes.
MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.
WILTON, Conn. (BRAIN) – Dorel Sports is reorganizing its apparel division. The company is opening a new facility later this year that it's calling the Apparel Center of Excellence in Vancouver, British Columbia.
SOLON, Ohio (BRAIN) — Lifeboat Events has sold PressCamp to Ohio-based Efficient Collaborative Retail Marketing, a 21-year-old company that produces trade events in a variety of industries.
BOULDER, Colo. (BRAIN) — In one of three ongoing collaborative efforts between PeopleForBikes and the Bicycle Product Suppliers Association, a wide-ranging survey will be sent out Tuesday to more than 400 current and potential members of each association.
MONTREAL (BRAIN) — Canadian company Bewegen will supply about 400 bikes, including 100 e-bikes for a citywide bike share program in Birmingham, Alabama. The program will launch this fall and include 40 docking stations. The company said it's the first bike share program in North America to include e-bikes.
LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S. dollar is affecting prices of bike goods in the U.S. and abroad.
SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides.
The team, which consists mostly of athletes local to 7mesh's home base of British Columbia, includes:
EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location.
KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.
PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week.
GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team.
Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.
WASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of "recreational performance outerwear." Some cycling rain gear might be included in the clothing items that would see a tariff reduction.
MALLABIA, Spain (BRAIN) — Following an in-depth system audit, Orbea has decided to cease manufacturing in Kunshan, China, at the end of June and expand its facility in Portugal.
QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions.
LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia.
MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and participation declines seen in other sports including biking and golf.
RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy.
SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports.
NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.
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