All articles by BRAIN Staff
FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.
GUNNISON, Colo. (BRAIN) — Jason Gibb has joined Mountain Flyer Magazine's sales staff, the publisher announced this week.
Gibb will be joining associate publisher Scott Leonard to help build online, print and sponsorship opportunities for the Gunnison, Colo.-based publication.
MORGAN HILL, Calif. (BRAIN) — Specialized was notable last year for not following the trend and introducing a 650b mountain bike. But the company is not being stubborn about offering its tires in the newly popular size.
ST. PAUL, Minn. (BRAIN) — Park Tool has announced its team sponsorships for 2014, which incudes five World Tour teams: Team Sky, Team Garmin-Sharp, BMC Racing Team, Team Giant/Shimano and Trek Factory Racing.
EASTPORT, Mich. (BRAIN) — The Schwinn Biking Game is a board game two-to-eight players and ages 4 and up. It's being produced by Education Outdoors, a Michigan game company.
OLATHE, Kan. (BRAIN) — Shares of Garmin Ltd. soared to a five-year high Wednesday after the company reported that fourth-quarter earnings rose 27 percent on record sales in its outdoor, fitness, aviation and marine segments.
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. is looking to improve North American sales and service with a new marketing director, Canadian dealer direct subsidiary and a new marketing and race-support facility in Southern California.
WARWICK, R.I. (BRAIN) — WeeBikeShop is now the U.S. distributor for the Australia-made carbon fiber Zelvy balance bike and Ridgeback UK's line of balance bikes and children's bikes.
OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year.
SAN FRANCISCO (BRAIN) — Chrome Industries introduces its new line of Knurled Welded Waterproof Rolltop bags for bike camping, adventure cycling and all-weather commuting.