All articles by BRAIN Staff
DENVER (BRAIN) — High-end bike brand Guerrilla Gravity, previously sold exclusively consumer direct, is launching a dealer sales program it calls Shop Direct.
The program allows consumers to order complete custom GG bikes from participating brick-and-mortar stores.
MORGAN HILL, Calif. (BRAIN) — Specialized’s nonprofit arm, the Specialized Foundation, is rolling out its cycling program to 10 additional schools throughout the U.S. this fall. The application period for schools is from March 15 to April 16.
VANCOUVER, British Columbia (BRAIN) — Mobile bike shop Velofix is expanding to 41 locations with the addition of franchises in Canada and across the U.S.
CHICAGO (BRAIN) — RockShox has re-engineered its Reverb and Reverb Stealth dropper seatposts to improve performance and reliability.
The posts have fully redesigned internals with a new SKF internal floating piston, increased bushing overlap, and new dedicated post length per travel length.
SEATTLE (BRAIN) — REI posted record revenues last year. The outdoor specialty retailer reported $2.4 billion in annual revenues in 2015, a 9.31 percent increase from $2.2 billion in 2014.
DETROIT (BRAIN) — Detroit Bikes has hired Scott Montgomery as national sales director. Montgomery brings more than 30 years of experience in the industry including a long tenure with Cannondale, he helped re-establish Scott Sports in North America, and more recently joined Nutcase.
LAKE OSWEGO, Ore. (BRAIN) — Yakima has promoted Jason McGibbon to vice president of sales and Chris Sautter to Product Development Center director, a new role at the rack and cargo product maker.
NASHVILLE, Tenn. (BRAIN) — Tennessee is considering new legislation that would restrict the use of state gas tax revenues from being used on pedestrian and bike facilities, including pedestrian and bicycle trails, lanes, paths, sidewalks, parks and greenways.
RAPID CITY, S.D. (BRAIN) —FedEx has signed on as the title sponsor for the 2016 Strider Cup World Championship for the third year. The sixth annual event is set to be held July 29-30 at Pier 35 in San Francisco.
SEYMOUR, Conn. (BRAIN) — Thule announced that Subaru of America will now offer a selection of its carriers and racks to their customers through the Subaru Genuine Accessories program.