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BRAIN Staff

All articles by BRAIN Staff

January 6, 2015

BOSTON (BRAIN) — Race announcer, event promoter and journalist Richard Fries is set to become the new executive director of the Massachusetts Bicycle Coalition, also known as MassBike.

Posted in North America
January 5, 2015

SAN FRANCISCO (BRAIN) — California retailer Mike's Bikes has secured a "multi-million dollar" credit facility through Business Capital, a commercial finance and debt restructuring firm.

Posted in Retail News
January 5, 2015

SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has named Lusty Industries as its exclusive Australian distributor.

As of Jan. 1, Lusty Industries will handle distribution for Santa Cruz and Juliana bicycles, components and soft goods in Australia.

Posted in International
January 5, 2015

LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it's attached to) if stolen, as well as the bike's speed, route, incline, and calories burned.

Posted in Product/Tech
January 5, 2015

LAGUNA HILLS, Calif. (BRAIN) — It's been 12 months since Shimano American overhauled its U.S. distribution, cutting its roster of U.S. distributors and emphasizing its own dealer direct sales.

Posted in Retail News
January 1 issue also contains the 2015 Industry Directory, the Sales Training Guide and a look at the Quebec cycling industry.
January 5, 2015

LAS VEGAS (BRAIN) — Polar is launching a new fitness monitor at the Consumer Electronics Show in Las Vegas this week. The new Polar A300 offers activity tracking, heart rate monitoring with a Polar H7 heart rate sensor, automatic sleep tracking, calorie burn and inactivity alerts.

Posted in Product/Tech
January 5, 2015

WILTON, Ct. (BRAIN) — Dorel Industries, parent of the Cycling Sports Group and its stable of brands, which include Cannondale, GT, Schwinn, Caloi and Sugoi, has added several new hires in the new year in its recreational division.

Posted in North America
January 5, 2015

WILTON, Ct. (BRAIN) — This Wednesday's official team launch for  Cannondale-Garmin Pro Cycling will be streamed live on Cannondale.com.

Posted in North America
Corrected: Event is Wednesday, Jan. 7.
January 5, 2015

FORT COLLINS, Colo. (BRAIN)— Niner Bikes' Chris Sugai kicked off the New Year outlining his hopes for the company in an article in Friday's Wall Street Journal.

Posted in North America
January 5, 2015
The Fenix 3 is a new GPS-enabled training watch from Garmin.

LAS VEGAS (BRAIN) — Garmin is introducing several new wearable gadgets, some with GPS and cycling features, at the Consumer Electronics Show here this week.

Posted in Product/Tech

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