BRAIN Staff

All articles by BRAIN Staff

July 15, 2016

SPEARFISH, S.D. (BRAIN) — SRAM has taken over a Kickstarter-supported project to manufacture an electronic suspension control device developed by a Perth, Australia company, Dusty Dynamics.

Posted in International
Company will manufacture the electronic shock controller in South Dakota
July 15, 2016

LAGUNA HILLS, Calif. (BRAIN) — Retailers looking for ideas about how to tackle that nagging remodel project, spruce up their apparel departments or ramp their store branding efforts can tune in to Bicycle Retailer's Minute Makeover video series starting Friday.

Posted in Retail News
July 14, 2016
The SH-XC700 shoe has a Michelin sole and Boa closure.

IRVINE, Calif. (BRAIN) — Shimano has introduced its model year 2017 softgoods line, including footwear, apparel, gloves, bags and packs for mountain biking, road cycling and recreational riding.

Posted in Product/Tech
July 14, 2016

CARLSBAD, Calif. (BRAIN) — Mountain bike clothing brand Zoic has made multiple new hires in sales, dealer service and marketing in an effort to expand support for dealers across the country.

Posted in North America
July 14, 2016

SAN FRANCISCO (July 13, 2016) - Timbuk2 is offering two new packs that pair with New Balance's C-Series urban cycling shoe.

Posted in New Products
July 14, 2016

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker plans to convert its entire product line to non-GMO ingrediants. Currently 75 percent of the brand's SKUs are non-GMO. The company will phase in the additional non-GMO products over the coming months. 

Posted in Product/Tech
July 14, 2016

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer has set news and product submission deadlines for its annual Interbike Show Issue as well as the Interbike Show Dailies distributed at the Vegas expo.

Posted in North America
July 13, 2016

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.

Posted in North America
July 13, 2016
The new aluminum 5010 in red.

SANTA CRUZ, Calif. (BRAIN) — For the 2017 model year, Santa Cruz is offering aluminum-frame versions of some of its most popular mountain bike models, the 5010, Bronson and Tallboy. The new alloy frames allow lower prices: the aluminum 5010 with Santa Cruz' D-level build kit will retail for $2,600, for example.

Posted in New Products
July 13, 2016
A production line at the Poland factory.

BIEL, Switzerland (BRAIN) — DT Swiss AG has added a new building at its facility in Poland to increase production capacity and after-sales service.

Posted in International

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