BRAIN Staff

All articles by BRAIN Staff

November 16, 2016

SEATTLE (BRAIN) — In its second year, so far 475 organizations, including government agencies, non-profits and businesses, have pledged to participate in REI's #OptOutside promotion, which encourages businesses to shut down on Black Friday, Nov. 25, and take part in outdoor activities that day. 

Posted in Retail News
November 16, 2016
The Pure Cycles Veleta.

BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program.

Posted in New Products
November 16, 2016

WASHINGTON (BRAIN) — The U.S. House of Representatives this week passed passed H.R. 4665, the Outdoor REC (Recreation's Economic Contributions) Act, which would require the Departments of Commerce and Labor to provide statistics on how outdoor recreation contributes to the nation's economy.

Posted in North America
November 15, 2016

ST. LAURENT, Quebec (BRAIN) — Raymond Lanctôt Ltd., a sporting goods distributor, has launched a new bike division that will focus on the Canadian distribution of brands including Benno Bikes, Melon Helmets and Suomy Helmets.

Posted in North America
November 15, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes has launched a new online selling program that the company said will protect its current dealers. 

Posted in North America
November 15, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Pat Hus, vice president of Interbike, was recently named show director of the Sports Licensing and Tailgate Show (SLTS). Emerald Expositions owns and operates SLTS, as well as Interbike, Outdoor Retailer, and more than 80 trade shows, conferences and summits.

Posted in North America
November 15, 2016

PETALUMA, Calif. (BRAIN) — Yuba Bikes, maker of cargo bikes, is working with ShipEarly to deliver online bike sales through its network of dealers. Bikes purchased online now can be shipped to a Yuba dealer chosen by the consumer for build and pickup. It can be the closest or preferred shop the consumer selects.

Posted in North America
Cargo brand works with ShipEarly to deliver bikes through Yuba dealers.
November 15, 2016

HEERENVEEN, Netherlands (BRAIN) — Sales of performance e-bikes continue to drive sales increases for Accell Group, the parent company of Raleigh, Diamondback, Haibike and other bike brands.

Posted in International
Company looking to omni-channel sales to compensate for reduced specialty retailer sales.
November 15, 2016

GOLDEN, Colo. (BRAIN) — Alex Bishop — a bike shop manager and a member of the team that won the 2007 Little 500 race at Indiana University — is launching a cycling board game called Glory Gears on Kickstarter.

Posted in New Products
November 15, 2016

WATERLOO, Wis. (BRAIN) — This week 11 women technicians will attend Trek's first ever Women's Expert Technician Course, offered at the company's Trek Certified Service facility here.

Posted in Retail News

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