All articles by BRAIN Staff
SEATTLE (BRAIN) — In its second year, so far 475 organizations, including government agencies, non-profits and businesses, have pledged to participate in REI's #OptOutside promotion, which encourages businesses to shut down on Black Friday, Nov. 25, and take part in outdoor activities that day.
BURBANK, Calif. (BRAIN) — Pure Cycles is entering the road bike market with two new models, each retailing for $500. The bikes are sold online with optional pick-up and assembly at participating retailers through Pure Cycles' BYLT program.
WASHINGTON (BRAIN) — The U.S. House of Representatives this week passed passed H.R. 4665, the Outdoor REC (Recreation's Economic Contributions) Act, which would require the Departments of Commerce and Labor to provide statistics on how outdoor recreation contributes to the nation's economy.
ST. LAURENT, Quebec (BRAIN) — Raymond Lanctôt Ltd., a sporting goods distributor, has launched a new bike division that will focus on the Canadian distribution of brands including Benno Bikes, Melon Helmets and Suomy Helmets.
COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes has launched a new online selling program that the company said will protect its current dealers.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Pat Hus, vice president of Interbike, was recently named show director of the Sports Licensing and Tailgate Show (SLTS). Emerald Expositions owns and operates SLTS, as well as Interbike, Outdoor Retailer, and more than 80 trade shows, conferences and summits.
PETALUMA, Calif. (BRAIN) — Yuba Bikes, maker of cargo bikes, is working with ShipEarly to deliver online bike sales through its network of dealers. Bikes purchased online now can be shipped to a Yuba dealer chosen by the consumer for build and pickup. It can be the closest or preferred shop the consumer selects.
HEERENVEEN, Netherlands (BRAIN) — Sales of performance e-bikes continue to drive sales increases for Accell Group, the parent company of Raleigh, Diamondback, Haibike and other bike brands.
GOLDEN, Colo. (BRAIN) — Alex Bishop — a bike shop manager and a member of the team that won the 2007 Little 500 race at Indiana University — is launching a cycling board game called Glory Gears on Kickstarter.
WATERLOO, Wis. (BRAIN) — This week 11 women technicians will attend Trek's first ever Women's Expert Technician Course, offered at the company's Trek Certified Service facility here.