All articles by BRAIN Staff
NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.
SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has launched its first road helmet to make use of the MIPS protection system.
BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.
BOULDER, Colo. (BRAIN) — CatEye America has hired the Peter Kidd Agency to represent the electronics and accessory brand in New England, quadrupling it's rep coverage in the region.
MINNEAPOLIS (BRAIN) — Greenstar Bikes' Ecoforce 1 is a stylish singlespeed bamboo bicycle priced for everyone.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for retailers to participate in our 2015-2016 State of Retail panel.
Retailers selected for the panel will weigh in on business-related topics affecting the industry. Responses are printed in each issue of the magazine.
SAN FRANCISCO (BRAIN) — TSG Consumer Partners LLC, a strategic equity investor, has acquired the online outdoor sports retailer Backcountry.com, including its CompetiveCyclist.com division, from Liberty Interactive Corporation.
SURSEE, Switzerland (BRAIN) — As part of its distribution overhaul in North America, Swiss mountain bike protection and apparel brand iXS has named Live to Play Sports as its exclusive Canadian distributor effective Aug. 1. U.S.
DENVER (BRAIN) — Gates Corp. is expanding its business in the stationary bike market, gaining spec for its Carbon Drive belts on models from such brands as Stages Indoor Cycling, Schwinn Fitness and FreeMotion Fitness.