BRAIN Staff

All articles by BRAIN Staff

April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America
April 5, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.

Endura is supplying the Cervélo Bigla women's pro team for 2016.

Posted in Product/Tech
April 5, 2016

LOS ANGELES (BRAIN) — Omata is launching what it says is the world's first analog GPS speedometer on Kickstarter. The company says its OMATA One speedometer is designed "to complement and maintain the purity of the ride as well as look beautiful on the bike."

Posted in New Products
April 5, 2016

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

Posted in North America
April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America
April 5, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.

Posted in Product/Tech
April 4, 2016

BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.

Posted in Industry News
April 4, 2016

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has hired SJE Productions to assist with a number of marketing efforts in 2016.

Posted in Retail News
April 4, 2016

CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.

Posted in North America
April 4, 2016

WATERLOO, Wis. (BRAIN) — Trek Bicycle is releasing a new generation of its Domane SLR road bike, which includes an adjustable rear IsoSpeed decoupler as well as a front decoupler and a new vibration-damping handlebar.

Posted in New Products

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