BRAIN Staff

All articles by BRAIN Staff

June 7, 2016

MONTRÉAL (BRAIN) — Bicycle Retailer's first Dealer Tour of 2016 begins Tuesday morning in Montréal as editors set out on bikes to visit a dozen bike shops in this francophone city.

Posted in Retail News
June 6, 2016

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

Posted in North America
June 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Posted in North America
June 6, 2016

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Posted in North America
June 6, 2016
Paul Lew (left) and Edco owner and CEO Rob van Hoek

PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.

Posted in North America
June 6, 2016

PENTICTON, British Columbia (BRAIN) — Swagman has launched the Patrol, a fork-mount bike rack designed for pickup trucks that can carry all classes of bikes.

Posted in New Products
June 3, 2016

BREMBATE, Italy (BRAIN) — Italty's 3T Cycling Srl will acquire THM Carbones GmbH, a high-end carbon components brand based in Germany. The companies said the acquisition will be completed in August.

Posted in International
June 3, 2016

BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record. 

Posted in North America
June 3, 2016

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country. 

Posted in North America
June 2, 2016

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Posted in International
The Slovenian tool brand now supplies four UCI WorldTour teams.

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