BRAIN Staff

All articles by BRAIN Staff

April 11, 2016
The Mudder retails for $11.

GOTHENBURG, Sweden (BRAIN) — Swedish brand Ass Savers has added two new products to its line: a front mud guard for mountain bikes and a quick-mount fender that offers more protection than the company's original, seat-mounted, butt protector.

Posted in New Products
April 11, 2016

PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.

Posted in North America
April 11, 2016

PORTLAND, Ore. (BRAIN) — Bicycle shipping service BikeFlights.com has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.

Posted in North America
April 11, 2016

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has expanded its use of non-GMO ingredients to the brand's entire line of products.

Besides being GMO-free, Tailwind products are billed as all-natural, dairy-, soy- and gluten-free, and easy on the stomach.

Posted in Product/Tech
April 11, 2016

OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.

Posted in North America
April 11, 2016

SAN DIEGO (BRAIN) — SOAS Racing, a women's specific endurance clothing brand, has launched four new 2016 designs: Aquarius, Byron Bay, Red Geo and Ultramarine. The new designs will appear across the full range of SOAS Racing triathlon, cycling and running styles.

Posted in New Products
April 7, 2016
The new Platypus Siouxon.

SEATTLE (BRAIN) — Platypus has redesigned its Duthie all-mountain hydration packs, Tokul cross-country hydration packs, and women's-specific Siouxon and B-Line collections for 2016.

Posted in New Products
April 7, 2016

CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.

Posted in North America
Longtime freestyle site adds BMX racing coverage after BMX Plus! ends publication.
April 7, 2016

TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.

Posted in North America
April 7, 2016

SCOTTS VALLEY, Calif. (BRAIN) —  Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.

Posted in North America

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