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BRAIN Staff

All articles by BRAIN Staff

May 23, 2014

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Posted in North America
May 23, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Posted in North America
Unrestricted entrance should draw in larger audience.
May 22, 2014
L-R: Blake and Russell from Cycleast in Austin, Mike from Trophy Bikes in Philadelphia, Jordan and Marco from Bicycle Space in Washington, D.C., and Barney, training coordinator at Brompton Bicycle.

MINNEAPOLIS, Minn. (BRAIN) — Brompton welcomed U.S. retailers from nine states at its London factory last weekend to discuss plans to invest and grow the brand in the North American market.

Posted in Retail News
May 22, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.

Posted in Retail News
May 22, 2014

TODMORDEN, U.K. (BRAIN) — The publishers of Singletrack, a U.K.-based mountain bike magazine, are launching a digital magazine and website called grit.cx. Content will focus on cyclocross riders, racers and lifestyle.

Posted in International
May 22, 2014

BERKELEY, Calif. (BRAIN) —GU Energy Labs this week announced the release of two new products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps.

Posted in New Products
May 22, 2014

FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.

Posted in North America
May 22, 2014

BOULDER, Colo. (BRAIN) — Pro Peloton Cyclery, a longstanding shop in Boulder, Colo., is closing its doors. The shop put up a sign Monday announcing the closure. In business since 1998, Pro Peloton offered professional fitting, bike rentals and custom-built bikes.

Posted in Retail News
UPDATED
May 21, 2014

MADISON, Wis. (BRAIN) — The Freedom SuperClamp 4 hitch-mount rack doubles the capacity of Saris’ SuperClamp 2 by adding a second SuperClamp cross bar, allowing for easy and secure transport of up to four bikes.

Posted in New Products
May 21, 2014

CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.

Posted in Industry News

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